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TAKING AN ACTIVE ROLE TO EDUCATE LIQUOR LICENSEES

TAKING AN ACTIVE ROLE TO EDUCATE LIQUOR LICENSEES. HISTORY. Michigan Licensed Beverage Association ® (MLBA ® ) has 2500 members statewide Founded in 1930s Members own all sizes and types of establishments in the liquor business

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TAKING AN ACTIVE ROLE TO EDUCATE LIQUOR LICENSEES

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  1. TAKING AN ACTIVE ROLE TO EDUCATE LIQUOR LICENSEES

  2. HISTORY • Michigan Licensed Beverage Association® (MLBA®) has 2500 members statewide • Founded in 1930s • Members own all sizes and types of establishments in the liquor business • Three companies have evolved from the original: A for-profit mutual insurance company, the not-for-profit membership association and the non-profit National Hospitality Institute® which administers the educational programs

  3. EDUCATION

  4. NATIONAL HOSPITALITY INSTITUTE® • Expanded educational programs to cover variety of stakeholders • Hired a law enforcement officer and a retired enforcement supervisor from Michigan Liquor Control Commission as consultants • Motto: Do it right the first time

  5. TECHNIQUES OF ALCOHOL MANAGEMENT® • In 1983 the Association created the Techniques of Alcohol Management® (TAM®) program for Michigan • The program has expanded nationwide • This is a 3 hour server training program that emphasizes the goals of TAM®

  6. GOALS OF TAM® • Instill an attitude of professionalism and ethical conduct in staff who sell beverage alcohol. • Effectively identify and respond to false identification and underage purchasing and possession. • Effectively identify and respond to intoxicated customers. • Identify methods to maintain safety, control of the establishment, positive image and good customer relations while responding to incidents. • Understanding of federal, state and local laws relating to beverage alcohol sales.

  7. TAM® PHILOSOPHY • Classroom training is critical • Interaction • Interpersonal Skills • Benefit from other’s experiences • On-line and self-taught computer classes • Don’t provide skills for inexperienced servers • May be effective for renewal or refresher course

  8. TAM® INSTRUCTORS • Must have law enforcement or hospitality industry experience • All trained by a TAM® Master Trainer • Are evaluated on a regular basis • Are updated on law changes and learning techniques regularly

  9. TAM® STUDENTS • Employees and owners of liquor licensed establishments • Must take and pass a test to become certified • Certification is good for three years

  10. TAM® CURRICULUM

  11. TAM® Pre-Test • Alcohol is a depressant. True or False? • In Michigan, it is illegal to consume alcohol while working in a bar. True or False? • An average mixed drink contains nearly twice as much alcohol as a 12 oz beer. True or False?

  12. LAWS & ETHICS • All people who sell alcohol need to be aware of the laws concerning alcohol • Federal • State • Local • Server’s responsibility • Not to sell alcohol to underage or intoxicated persons (Dram Shop Liability) • Public safety

  13. CLINICAL EFFECTS OF ALCOHOL • Servers should know how & why alcohol affects people • Absorption, distribution, BAC • Recognize signs in customers • Lowered inhibitions • Take action before person is intoxicated • Better consumers • Servers know how alcohol affects to them • Can recognize the signs in themselves

  14. TAM® TECHNIQUES • Tools for the server and seller • How to recognizing signs of intoxication • Ways of refusing service • Underage purchasers • Intoxicated patrons • Keeping a daily log • Servers that are trained develop skills that are used consistently

  15. PREVENTING UNDERAGE PURCHASE & CONSUMPTION • Making a diligent inquiry • ID checking techniques • Recognizing false identification • Types of false identification • Informed servers are able to make good decisions

  16. CONFLICT RESOLUTION • Trained people can handle most situations • Risks to the customers and the business are minimized • People feel safe in an environment with no disturbances • Successful businesses make successful communities

  17. OTHER TRAINING AVAILABLE

  18. MICHIGAN LIQUOR LAW ENFORCEMENT TRAINING SEMINAR™

  19. TRAINING PROGRAM FOR POLICE OFFICERS • Developed in 2005 and MCOLES-Certified • 8-hour class designed to educate enforcement officers • Fee is $150 which is eligible for grant funds • Valuable Resources

  20. CURRICULUM • License Types and the Licensing Process • Liquor Law and Administrative Rules • Violations & Decoy Operations • Hearings, Objections to Renewal & Revocations • Working with Licensees • Working with MLCC • Using MLCC website

  21. MICHIGAN LIQUOR LICENSEE TRAINING SEMINAR™ • Developed in 1999 as the New Licensee Program to address the following: • MLCC and Health rules & regulations • Violation and hearing process • Developing internal operating procedures • Building working relationship between law enforcement and licensees • Updated in 2004-2005 with broader appeal to all licensees • It is a voluntary 8-hour program offered several times a year

  22. SUCCESSFUL BAR MANAGEMENT™ • Managing Bartenders & Wait staff • Key skills to teach bar personnel • Bartender Theft • Course describes exactly how bartenders steal • Learn what to do about it • Beverage Control • Keeping up with the inventory • Tips on how to organize inventory

  23. CONTACTS National Hospitality Institute 800-292-2896 517-374-9611 Sign up for or schedule a class Become a TAM® instructor Tracy Lee Hulin ext 3032 Ronalee Polad ext 3019

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