Gabriele Gatti Director Marketing & International Relations

1. VI Industry Congress“Sustainable Competitiveness: Industrial Technology and Innovation” Enabling Technological Progress and InnovationAdvance in Technology Development and Industrial Innovation for Global Competitiveness the Experience of AREA Science ParkIstanbul, 27st November 2007 Gabriele Gatti Director Marketing & International Relations

2. “In the time of globalization and transition from the industrial economy to the knowledge-based economy, new technologies are not only useful but necessary for enterprises. The tension towards innovation of products, productive processes, company organization, commercial networks and distribution channels must turn into a permanent attitude of our enterprises”. Riccardo Illy President of the Region Friuli Venezia Giulia

3. Innovation • Innovationis considered the key factor for fostering territory economic growth and increasing the competitiveness of enterprises and industries on the global market • What is Innovation ? • Innovationis the successful exploitation of new ideas It is about • bringing new knowledge and processes into business • developing new, value-added products, processes and services

4. Innovation How does Innovation develop ? • The ability to innovate depends on the Knowledge Capital • Innovation tends to be concentrated locally and has a regional dimension since the flow of knowledge - Knowledge Spillover - is based on social, cultural, institutional and informal relations that distinguish a certain territory Knowledge Spilloveris the force that drivesInnovation Innovation is a shared and interactive process Regional Clusters

5. Regional Clusters Regional Clusters consist of co-located and linked • Regional Authorities • Industries • Academia and R&TD Institutes • Financial Organizations • Institutions for Collaboration (Science & Technology Parks, Development Agencies, Business Innovation Centres, Innovation Management Centres,…) Regional Clusters include concentrations of • small and medium sized craft firms and high technology firms related through the development and use of common technologies • production systems that contain large hub firms and their local suppliers and spinoffs

6. Regional Clusters and Cluster Policies Regional Clusters • facilitate the development of common visions and thus contribute to achievement of common goals • enhance the competitiveness of participating firms through the rapid diffusion of knowledge • facilitate and accelerate innovations • bring them to market maturity • guarantee the dissemination of knowledge and expertise • represent an efficient instrument for the concentration of resources and funding • create value for the territory • act as a bridge-head in promoting interregional cooperation and networking Cluster Policies are distinguished for three basic functions • to strengthen relationships, particularly among industry, research and regional government • to focus on R&TD cooperation among companies and between companies and research organisations • to encourage cooperation either horizontally between competitors or vertically along the value chain

7. Regions of KnowledgeResearch-driven Clusters “Research-driven Clusters” are Clusters where R&TD is the power engine that drives the development of innovation for competitiveness of enterprises and industries Suitable regional investment policies concerning R&TD and innovation for competitiveness into the global market are needed and have to focus on interregional clustering andnetworking in order to enhance the level of integration between research and industry and the capability to develop and manage innovation The European program “Regions of Knowledge” paves the way to drive the European regions in sharing and adopting the best “innovation practices and policies” as well as to build up and network “Regional Research-driven Clusters”

8. Regions of Knowledge The Research-driven Cluster paradigm Public Research Organisations Regional Authorities Regional Research–Driven Clusters Regional Enterprises and Industries • Other Actors • - Finance • Services • Infrastructures • …

9. Regions of Knowledge Research-driven Cluster Model at Work APPLICATIONS Energy Mobility and Transport Shipbuilding and Marine Equipment Biomedicine SERVICE COMPANIES Project Management Information Services Technology Transfer Market & Technology Analysis Infrastructures Ancillary Services FINANCIAL COMPANIES Private and Public Funds Seed Capital Venture Capital R&TD and INNOVATION ACADEMIA Universities Colleges Research Institutes THE PUBLIC SECTOR Regional Authorities National Ministries European Institutions CLUSTER MANAGEMENT R&TD Coordination Innovation Management Business Development Marketing & Internazionalization MANUFACTURING Industrial Companies

10. Regions of KnowledgeManagement of Cluster Initiatives five fields of action • information and communication database, homepage, newsletters, visits and periodical meeting, focus groups • qualification workshops and seminars, study travels, staff exchanges, inter-sector training • cooperation and development R&TD projects, industrial innovation projects, projects for value creation, technology infrastructure projects, benchmarking projects of innovation policies and innovation management techniques, establishment of cluster networks • marketing territorial brand identification as cohesion and marketing tool, research-industry match-making initiatives, interregional value chain establishment, tecnology transfer, institutional and operational lobby • internationalization foreign direct investments promotion and attraction, multi-sector international technology and market foresights, networking with national and international authorities

11. Cooperation projects Number of cooperation projects Number of companies participating in these cooperation projects Leverage of cluster initiative (grants compared to investment costs) Regions of KnowledgeBenchmarking Indicators for Cluster Initiatives Key figures Number of partner companies Some key indicators to be determined for every cluster initiative Further indicators can be Cumulative turnover of partner companies Cumulative number of employees of partner companies Rate of innovative and hi-tech SMEs Number of company visits Qualification Number of organized events Number of involved actors/institutions Number of participants in these events Rate of public funding for R&TD and innovation projects Rate of public funding for cluster management Number of customer satisfaction analysis carried out per year

12. Regions of KnowledgeInnovation Management Techniques for Cluster Initiatives

13. Regions of Knowledge Research-driven Clusters and Cluster Networks R&TD and Innovation advancements apply to three fields • Knowledgeincrease increase the level of general knowledge of a territory in different branches • Territory development develop the quality of life and the attractiveness of a territory for investment in advanced industry • Competitiveness growth raise the capability of local enterprises to compete on the global market in the most innovative and technologically advanced sectors Interregional Research-driven Clusters and Cluster Networks facilitate and widen advancements in all three of such fields

14. Innovation for Competitiveness From Research-driven Clusters to Industrial Chains and Systems How to create successful transnational networks to foster competitive and innovative industrial development Connecting Industrial Chains to create chain projects that drive the realization of specific products by involving all the actors of the production and knowledge chains (examples: vehicles, boats, machines,…) Industrial Chain the organized group of actors which contribute to develop, manufacture and distribute a final product which is the integration of several components and systems includes the production chain (designers, assemblers, suppliers, partners, competitors, clients, end users,…) and the knowledge chain (universities, R&TD centres, innovation centres, public authorities,…)

15. Innovation for CompetitivenessFrom Research-driven Clusters to Industrial Chains and Systems Connecting Systems to connect different chains creating system projects referred either to specific crosschain issues or to developing products and services coming from different chains (examples: logistical systems, production systems, softwares,…) Systemthe organized group of actors (private: SMEs, large companies, R&TD centres,… and public: universities, R&TD centres, public authorities,…) dealing with cross chain themes, products and services Strategic actions and structures to pursue industrial innovation • develop and manage infrastructural arrangements (research-driven clusters, technology clusters, science and technology parks,…) • foster the participation of regional enterprises in national and international R&TD programs as the European Research FP7 • establish technology transfer services in different industrial sectors • arrange discussion tables, focus groups, information platforms,… • set up regulation issues, innovation policies, funding schemes,…

16. Innovation for CompetitivenessFrom Research-driven Clusters to Industrial Chains and Systems How to identify and evaluate industrial innovation levels and results in the frame of regional or national plans for developing and funding sectorial innovation The case of “Industry 2015” , the Italian Government programme to promote and co-finance large scale industrial innovation projects in strategic sectors as energy and mobility Totem functioning prototype which successfully integrates several innovations in one single product and involves as much as possible the related industrial chain must be a physical object that allows the valorisation of innovative components and systems developed by different actors involved in the innovation process should be market-oriented and developed according to the needs of end users Innovative components and systems can be part of different totems belonging to different industrial sectors when they are based on cross technologies (ICT, nanotechnologies, new materials,…) and can be transferred to different industrial sectors Functioning Prototype for innovative components and systems a unique specimen of a product/process/service/methodology

17. Innovation for CompetitivenessFrom Research-driven Clusters to Industrial Chains and Systems Totems and Functioning Prototypes of products/processes/services/methodologies must allow • to verify the foreseen functions • to perform testing activities • to evaluate the industrial feasibility Main actors involved in the process of fostering and evaluating industrial innovation • Chambers of Commerce and Industry • Industrialists Associations • Research-driven Clusters • Technology Clusters • University Industrial Liasion Offices • Leading Industries • Regional and National Authorities

18. Science and Technology Parks • Science and Technology Parks are effective • Cluster-based Regional Innovation Systems • and access doors to the Knowledge Economy • A Science and Technology Park (STP) is an organisation managed by specialised professionals, whose main aim is to increase the wealth of its community by promoting the culture and diffusion of innovation and the competitiveness of its associated businesses and knowledge-based institutions. • To enable these goals to be met, an STP stimulates and manages the flow of knowledge and technology amongst universities, R&D institutions, companies and markets; it facilitates the creation and growth of innovative companies through incubation and spin-off processes; and provides other value-added services together with high quality space and facilities. • IASP Source

19. Science and Technology Parks • are powerful tools for regional development • deal with R&TD, knowledge management and hi-tech industry • are supporters of companies and entrepreneurs and are partners of universities and academia • are meeting points of researchers and businessmen • aim at bringing the standards of regional industry up to the level of international competition • have a social role • create wealth

20. the leading Science and Technology Park in Italy managed by a research institution of the Italian Ministry for University and Research AREA Science Park 84 R&D organizations: PROs, industrial R&D centres, knowledge-basedcompanies 2100 qualified persons: researchers, technicians, entrepreneurs and service staff a structure of valued services to support innovation, technology transfer and business development state of the art facilities (81.000 sqm), world-class infrastructures and instrumentation two extended campuses (55 hectares) in Padriciano and Basovizza on the hills surrounding Trieste in the Friuli Venezia Giulia Region

21. logistics and sustainable mobility energy and environmental technologies AREA Science Parka Research-driven Cluster with multidisciplinary features biotechnologies and diagnostics biomedical technologies new materials nanotechnologies ICT electronics

22. AREA Science ParkInnovation, Technology Transfer and Knowledge-based Business regional hub for the valorization of research results promotion of innovation and technology transfer in-house technical, financial, business and marketing consultancy management of national and international joint R&D programs high level training and education on managerial and entrepreneurial issues promotion of investments in technology-oriented business promotion of technology clusters and of national and international partenariats and business networks facilitated access to regional, national and international funds for R&D and innovation development common image promotion and communication

23. AREA Science ParkInnovation, Technology Transfer and Knowledge-based Business AREA Science Park includes the headquarters and the main R&TD facilities of the national Technology Cluster of Molecular Biomedicine and is the main shareholder of CBM Scrl, the company that manages the Technology Cluster The Technology Cluster of Molecular Biomedicine is a multidisciplinary structure specialized in genomics, proteomics and innovative molecular medicine, connects public research to innovative industry, finances joint R&TD and stimulates hi-tech enterpreneurial spin-offs AREA Science Park is partner of theregional Maritime Technology Cluster “DITENAVE”that relies on 800 SMEs and the headquarters of FINCANTIERI SpA- the well known world class ship manufacturer- with about 8.700 employes, a sound presence of sectorial research and innovation centres and technical universities, a favourable framework of regional innovation policies

24. Ministry of Economic Development Ministry of Foreign Affairs Embassies European Union Ministry of University and Research Policy Makers Trade Associations Overseas Offices Technology Clusters Chambers of Commerce Business Incubators National and International Funds National and International Networks Regional and Local Authorities High Value Added Service Industry Multi-sector R&D National and International Research Institutions EBN Financial Services Scientific Institutions Technology Transfer Centres IASP Internationalization Services Funds for R&D, Innovation and Start-ups APSTI Industries Industries Technology Transfer Services Technological Innovation Services Hi-tech Companies Training & Education Science and Technology Park Level Regional Level Research Development Innovation AREA Science ParkStakeholders, Partners and Networks

25. AREA Science ParkRegional Strategies Cluster initiatives Interfunctional networks Regional Policies for development and competitiveness Objectives Regional Development Strategies Innovation development of regional, national and international networks of operative and institutional relations and partnerships Cooperation Internationalization promotion of internationalization programs to enhance incoming and outcoming investments in hi-tech sectors creation of regional technology clusters and innovative industrial districts management of R&D and industrial innovation interregional projects in strategical fields for regional development

26. AREA Science ParkKnowledge Intensive Services increasing competition innovation internationalization clustering and networking industries treaths requests treaths globalization of markets solutions financial services requests aims solutions engineering and training services to improve knowledge intensive business, innovation, productivity and market competitiveness technology transfer services where knowledge international markets marketing and internationalization services

27. a domestic spin-off incubator from academic research for innovative start-ups Services • equipped spaces • technical and market consultancy and assistance services • seed capital support for early stage development • administrative and legal aids The AREA Science Park Innovation SystemA multi-feature fully integrated action the regional network of competence centers for managing and diffusing technologies and innovation inside the regional productive system Services • introducing new technologies to improve the business • exploring the commercial feasibility of an idea and bringing new products to market • protecting the intellectual property and searching published patents as a source of ideas and information • competing successfully and profitably in today fast-changing marketplace a permanent regional system to improve the transferability of the research results from academia to industry • a laboratory for hi-level education • in technology transfer Services • scouting of research results • technology assessment • market studies • patenting • support for the creation of NTBFs Innovation Campus goal “The Technology Broker”

28. AREA Science Park Innovation at 360° the factory of innovative enterprises the network of transferable knowledge where research meets market the training for innovation

29. A permanent regional system to foster relations between academia and business and to develop and manage IPRs Exploitation of Research • A structured process has been developed for scouting and exploiting the findings of research and for managing and enhancing their transfer to market • The first part of the process is where findings are controlled and validated • The second part comprises 3 alternatives of enhancement: acquisition of the findings by the companies, partnership in research and development or creation of a spin-off research company • Each stage entails a coordinated series of operations and services to provide support to the researcher

30. Exploitation process CHECKS AND VALIDATION interaction with researchers aimed at obtaining information of the findings and identifying potential applications Scouting Document and patent analysis prior-case assessment of the findings, defining the context in which to locate the findings and providing inputs for patentability assessment and for desk analysis Patentability assessment Evaluation of the possibilities of protecting the IP underlying the findings and to identify the most suitable strategies 3

31. Exploitation process the commercial context for marketing the findings is defined by the analysis and interpretation of information gathered with the document and patent control carried out on the major databases Desk analysis identification of the steps to conformthe findings to the requirements of protectability and marketing work schedule – actions, time, costs, resources - necessary to implement the plan Plan of enhancement financial and organizational support in developing findings based on market requirements and in protecting the relevant IP Validation 4

32. Exploitation process THE THREE ENHANCEMENT PATHS identification of potential users of the findings, contact and information management, support in negotiating agreements and drafting contracts Assignment of findings R&TD partnership identification of potential partners of collaborative R&TD projects, organization of presentations, support in negotiating agreements and drafting contracts Spin-off companies support and assistance throughout all the phases of a new business start-up 5

33. Wood and Furniture Plastic and New Materials Marine Engineering Agribusiness Energy Enterprise Engineering AREA Science Park 2003Innovation Network starts working

34. Innovation Network relies on more than 20 technology and innovation brokerswhich are members of a multi-sector and multidisciplinary network ofcompetence centres located in the whole Region The technology and innovation brokers can • assess and study companies innovation needs • link business demand of technology and innovation with competences able to provide suitable innovative solutions • provide companies with reliable and independent supports all the way up to implement an innovation project

35. Services TECHNOLOGY AUDITINGShort-term actions to assess the need for innovation within the business. Identification of potential solutions  INFORMATION ON PATENTS, DOCUMENT RETRIEVAL AND BUSINESS INTELLIGENCEPatent information retrieval and gathering of information on scientific, technical and industrial issues. Analysis and synthesis of the resultant information. Technology forecast and foresight. Technology monitoring serviceASSISTANCE IN IMPLEMENTING INNOVATION PROJECTSAssistance during the steps of study, planning and development of innovative solutions. Technical and economic feasibility studies. Assessment of the impact of innovation on company organization G. Gatti35

36. Services SUPPORT IN DEVELOPING RESEARCH PROJECTS Supporting businesses in developing and refining projects in collaboration with research institutes to achieve original and innovative solutions VALIDATION OF BUSINESS IDEAS Identification and checking of technical, normative, organizational and business parameters which will influence the success of the new business initiative SECTOR AND MULTISECTOR STUDIES In-depth analysis of state-of-the-art technologies and of technology and market trends of industrial relevance G. Gatti36

37. Regions of KnowledgeStarting from regional innovation policies www.novaregio.net NOVAregio a pilot project that has been conceived by the Friuli Venezia Giulia Regional Authority and AREA Science Park and developed by a network of innovative regions - in the frame of the European “Regions of Knowledge” programme - in order to • enhance the interaction among regional innovation policies by means of self-assessment and benchmarking actions • provide guidelines to policy makers through mutual learning • select the best industrial innovation practices to be adopted at the largest extent • facilitate interregional integration, coordination and collaboration and establish knowledge clusters and networks

38. The Project Goals www.novaregio.net • to foster mutual learning on R&TD and regional innovation policies • to get a more efficient use of Structural Funds to support R&TD investments • to set up a permanent European board of experts to steer regional innovation policies • to share and encourage the adoption of new policies and practices for promotion of innovation • to foster cooperation between public research and business • to set up a Guide and Best Practices Manual to assess and establish effective regional innovation policies

39. Benchmarking: the IVEM Methodology www.novaregio.net questionnaires, visits, interviews IDENTIFICATION main hot topics and performance indicators • Raising Public & Private Funds • Developing Entrepreneurship and Innovative Start-ups • Technology and Innovation Transferring • Developing Human Resources • Networking and Clustering • Developing New Products and Patenting Innovative Ideas identification of innovation areas and processes to be benchmarked analysis of the innovation hot topics and performance indicators selection of the most performant policies and practices from an interregional Joint learning experience to the knowledge sharing of 11 best innovation policies and practices VALIDATION visits and direct interviews verification of the information provided acquisition of further information and data evaluation and selection process flow ENGINEERING break-down of policies and practices into structured and sequential steps arrangement of a framework for innovation policies assessment and adoption MONITORING review, updating and process control

40. Results achieved www.novaregio.net

41. AREA Science Park International Networking and Partnering establishing and managing service structures abroad for Italian innovative hi-tech SMEs interested in starting up activities on international markets proving value added services for industrial innovation and international tech-based business development attracting FDIs in R&D and technology-intensive sectors

42. AREA Science Park International Networking and Partnering set up overseas branch offices in world-class technology parks or business incubators fostering cooperation with science parks, technology transfer organizations, universities and research centres valorising at the largest extent the regional research and industry systems sharing methodologies, services and structures promoting the creation of technical, economic and industrial partnerships attracting foreign investments in R&D and technology-intensive sectors creating innovation systems, business centres and technology clusters abroad providing market and contacts search services to Italian SMEs interested in foreign markets

43. “The true discovery travel does not consist in searching for new lands but in having new eyes”. Marcel Proust

44. Thank you for your kind attention ! Gabriele Gatti Director Marketing & International Relations AREA Science Park Phone +30 040 3755238 Fax +39 040 3755187 E-mail gabriele.gatti@area.trieste.it