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Richard Sitruk, ETIS Director External Relations ETIS

Internet/ E-Commerce for SME’s. Practical example of project to increase awareness on e-commerce/internet and its use by SME's through case studies. Richard Sitruk, ETIS Director External Relations ETIS. ETIS. European Telecommunications Informatics Services. Boulevard Bischoffsheimlaan 33

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Richard Sitruk, ETIS Director External Relations ETIS

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  1. Internet/ E-Commerce for SME’s Practical example of project to increase awareness on e-commerce/internet and its use by SME's through case studies Richard Sitruk, ETIS Director External Relations ETIS

  2. ETIS European Telecommunications Informatics Services Boulevard Bischoffsheimlaan 33 1000 Brussels BELGIUM Tel: +32 2 223 07 71 Fax: +32 2 219 26 28 WEBsite: www.etis.org richard@etis.org Richard Sitruk Director external relations ETIS

  3. ETISMission Provide an organisation forcooperation in ITrelated matters for its members Provide aforum for communication & ideas Identify Business & technical issuesrelated to IT Facilitatejoint activities focusing on IT

  4. ETIS Members · UTEL (Ukraine) Telia AB (Sweden) Belgacom (Belgium) Orange (UK) Finnet Group (Finland) Telecom Eireann (Ireland) Telekom Slovenia (Slovenia) Tele Malta Corporation (Malta) Swiss Telecom PTT (Switzerland) PTT Telecom Nederland (Netherlands) Hellenic Telecommunications Organisation (Greece) Bulgarian Telecommunications Company Ltd. (Bulgaria) Entreprise des Postes et Télécommunications (Luxemburg) Polish Telecommunications Company TPSA (Poland) Cyprus Telecommunications Authority (Cyprus) SPT Telecom, a.s. (Czech Republic) Slovak Telecom (Slovak Republic) Deutsche Telekom AG (Germany) Telefonica de España (Spain) Rom-Telecom RA (Romania) Bouygues Telecom (France) Telecom Finland (Finland) Austrian PTT (Austria) Telecom Italia (Italy) MATAV (Hungary) Telenor (Norway)

  5. Working Group participants Suppliers & Associates LHS Analysis Sodalia Amdocs Inc Siemens Nixdorf IBM Andersen consulting CSE Systems Texas Instruments France The Open Group Data Dimension Sun Microsystem* Cap Gemini* · Marconi Potrugal Teleglobe Canada Theseus Institute EURESCOM Eunetcom Telstra BT AT&T

  6. ETIS IN PERSPECTIVE Standards Bodies TEM’s ETIS Members ISV’s IT Suppliers sister Organisations EC

  7. CEN/ISSS Electronic Commerce Awareness Phase 1 Project Man-Sze Li Richard Sitruk

  8. Agenda • About the Project • Project and EC Awareness • Demonstration • Issues arising

  9. E-commerce is ...

  10. Business Issues & Opportunities • Benefits • Business planning • Implementation

  11. e-commerce today • Used as an additional channel for traditional commerce • Companies “wait-and-see” rather than act strategically • Too much information, not enough understanding

  12. Agenda • About the Project • Project and EC Awareness • Demonstration • Issues arising

  13. Project Background • CEN/ISSS EC Workshop Project • Sponsored by European Commission DG III under ECOM-IS initiative • Phase 1 : Build baseline (This project) • Phase 2 : Populate, disseminate and tune

  14. Objectives & Scope • Provide an inventory of best practices • Target users : company decision-makers • Of practical relevance and use • Successful implementations, available market solutions, state of the art, guidance

  15. Key Elements of Inventory • Provide convincing benefits, business planning and implementation information • Make maximum use of existing materials • Fill in a real gap to give simplified but effective awareness information • Entry level information for the unconvinced or uninitiated

  16. Deliverables • An inventory of e-commerce best practices • Web-site • Printed material • Project recommendations and information

  17. Planned Timescales • Start: 98-10-13 • First draft deliverable: 99-01-06 • Public consultation meeting: 99-01-13 • Submission of draft deliverable: 99-02-27 • Deadline for approval: 99-03-17 • Final version of deliverable: 99-03-26

  18. Project Team Composition • Project Manager Man-Sze Li • Core Members Alex Diediw, Ken Thompson, Virpi Tuunainen • Regular Members Stuart Campbell, Benoit Marchal, Roberto Santoro, Richard Sitruk, Peter Vander Auwera

  19. Critical Factors • e-commerce: new and complex paradigm • Awareness and education is key to help managing complexity • Many focused efforts & initiatives in place • MoU to Open Access to EC for SME’s • Training • Workshops • Conferences • etc...

  20. A Tool for Dissemination But the “Awareness” project is different : It should help: “to pass from the level of general knowledge and interest stimulation to the level of ability to act” M. Lemmel, Deputy Director , DGIII-Industry

  21. A response to a real need By Learning through • Real “Business case studies”: Practical and industry focused • A simple methodology to understand better “Best Practices” in e-commerce • A flexible and co-operative process

  22. A response to a real need By Using • Website • A business focus, complementary to other initiatives • An efficient approach to deliver fast results

  23. Ultimate goal The Awareness project should be a ‘Business Architect’ model to help: • Develop support for entrepreneurial judgement under conditions of rapid change • Develop decision support based on dynamic reasoning and simulation of market-, product- and technology development • Develop management team support for rallying the networked firms

  24. Agenda • About the Project • Project and EC Awareness • Demonstration • Issues arising

  25. Information pyramid

  26. Agenda • About the Project • Project and EC Awareness • Demonstration • Issues arising

  27. Inventory Structure E-commerce Introduction Case Study Business Overview Case Study Technical Detail Implementation Guidance References

  28. Project Experience • Neutral information difficult to gather • Practical business focus • Standardized solutions of best practices

  29. A step in the right direction • Current project a step in the right direction • Deliverable is a baseline • Deliverable to be tuned and enlarged • Wider co-operation needed • Project awareness needed

  30. From Telecom To Infocom Retail Shopping Publishing Entertainment ? Telecommunications Computer & IT Education & Training

  31. Industry Economics “The resources of the Industry should be put to solving business problems, and not self-imposed Technical problems”

  32. Case Study Conclusions • Opportunities unlimited • No magic bullet • Service with a :-) • New business (models) • Trust and confidence • Plug and pay e-commerce.

  33. Information http://www.isss-awareness.cenorm.be msli@icfocus.co.uk rs@etis.org

  34. Recommendations • Commission : Continue process • CEN : Provide focal point Sustain momentum • Everyone : Use the information Encourage cooperation Pool knowledge Contribute case studies

  35. Let 's move the clouds away

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