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Driving Innovation Towards Circular Economy: Key Asks and Strategies

Learn from Circular Economy Expert Arthur ten Wolde about the main asks for a strong Circular Economy Package, including market pull measures, price incentives, green public procurement, ecodesign directives, and more. Discover the importance of circularity, sharing economy, and renewable energy in building a sustainable future.

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Driving Innovation Towards Circular Economy: Key Asks and Strategies

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  1. Boosting the Circular Economy Arthur ten Wolde Circular Economy Expert for Ecopreneur.eu & De Groene Zaak European Greens, Brussels, 1 October 2016

  2. Main asks for a strong Circular Economy Package • Overall: Market pull measures & design requirements driving innovation to circular products and services • Clear price incentives for producers and consumers: Extended Producer Responsibility (EPR), VAT, tax shift • Green Public Procurement: massive training program  • Expand Ecodesign directive to circularity for all (end) products • Add ambitious goals for reuse, repair, sharing etc. • Enforcement of existing and smart new regulations • An attractive research programme • Stop EU subsidies for incineration plants until recycling capacity in place

  3. Green, sharing, circular economy? • “CIRCULAR ECONOMY” is far more attractive concept than “GREEN” or “SUSTAINABLE” • Circular = using circular business models = without waste • Sharing = Super circular: major resource efficiency gain • Sharing = Green • Circular = Green throughout the value chain • Renewable energy = condition for circular • Social = inclusive = part of sustainability

  4. arthur.ten.wolde@degroenezaak.com Ecopreneur.eu De Groene Zaak 123 Rue Franz Merjay Zuid-Hollandlaan 7 1050 Bruxelles 2596 AL The Hague BELGIUM THE NETHERLANDS www.ecopreneur.eu twitter.com/EcopreneurEU facebook.com/ecopreneur.eu www.degroenezaak.com

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