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«About Japan » Webinar Series: Plastics Products & Components

Silke BROMANN Dr. Silke Bromann Japan Consulting o. «About Japan » Webinar Series: Plastics Products & Components. Research and teaching on Japanese e conomy & enterprises since 1998 Dr. Silke Bromann Japan Consulting founded 2011

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«About Japan » Webinar Series: Plastics Products & Components

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  1. Silke BROMANN Dr.SilkeBromann Japan Consulting o «About Japan » Webinar Series:Plastics Products & Components

  2. Research and teaching on Japanese economy & enterprises since 1998 Dr.SilkeBromann Japan Consulting founded 2011 Research, analysis & consulting on markets and economy in Japan Dr. Silke BROMANN

  3. The market for plastic products & components The characteristics of Japanese supplier networks Opportunities & challenges for European companies Strategies for success Table of Content

  4. Productscovered in this report • Plastics in non-primary forms, e.g. plastics sheets or films • Household items & construction materials made of plastic • Packaging • Automotive and machine parts made of plastic

  5. Japan is the fifth-largest producer of plastics in the world with an overall production volume of 12 million tons Total production value in Japan ca. 2,900 bn Yen (2012) Setback after Lehman shock, path towards recovery Trends: health and environmental concerns, sustainability Plastics in non-primaryforms

  6. Use of plastics in Japan (2010) Source: Japan Plastics Industry Federation (2013): Shuyōkoku no shijōbetsupurasuchikkushiyōwariai 2010 (Percentages by user market in the main industrial countries, 2010), Internet: http://www.jpif.gr.jp/5topics/topics.htm

  7. Household items: Market volume 314 bn Yen Health issues, Quality labels Construction materials: Usage of plastics in construction higher than in other industrial countries Legal issues, standards, Quality labels Household items & construction materials

  8. Packaging • Market volume 1,600 bn Yen • Trends: shrinking package sizes, convenience food, environmental and health concerns • Regulationsconcerningfoodpackaging, labelling & recycling

  9. Automotive parts • Different demandtrends in Japaneseandoverseasmarkets • General trends: • E-Mobility • Lightweighting • Environmental issues

  10. Japanese production of plastic parts for transport machinery, in billion yen Source: Ministry of Economy, Trade and Industry (2013): Paper, printing, plastics products and rubber products statistics, Tokyo: Ministry of Economy, Trade and Industry, Internet: http://www.meti.go.jp/statistics/tyo/seidou/result/ichiran/08_seidou.html

  11. Parts formachinery • Electric & electronic devices: fluctuatingdemand, pricecompetition • Medical equipment: growthtrend, regulations • Other machinery: positive trend in constructionsiteequipment

  12. OEM manufacturers (automobile manufacturers) First-tier suppliers(components such as dashboards, seats, wiring) Second-tier suppliers(parts and subassembly of components) Lower tier suppliers(parts, parts processing, standard parts) Japanesesuppliernetworks

  13. Japanesesuppliernetworks • Production keiretsu • Qualitative bonds in the keiretsu relationship • Long-term relationship • Cooperation in product development • Dispatch of managers • Trend of lessening bonds • Less rigid structure in sectors other than automotive • Trend: more independent supplier SMEs: jishaseihin(independent product development), new distribution channels (other sectors, other materials)

  14. Opportunitiesfor European companies • Niche products, USP • New materials & technologies • Globalisation of supply chains

  15. Challengesfor European companies • High expectations regarding quality & service • keiretsunetworks • Differences in standards and consumers’ preferences • Especially for components: harsh competition in terms of cost-effectiveness and innovation

  16. Strategiesforsuccess • Innovation, Quality & Service • Nurturing of contacts • Long-term commitment • Cooperation with Japanese partners

  17. Many Thanks! Silke BROMANN Dr.SilkeBromann Japan Consulting www.bromann-japanconsulting.de

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