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Broadcast Advertising: Part 2

Broadcast Advertising: Part 2. Radio stations in calgary. Top 100: Vibe 98.5 Jazz: CJSW 90.9 Multicultural:CHKF FM 94.7News News: CBC 1 Radio. Types of networks. 1. Network-affiliated 2. Network-owned 3. Independent. Network-affiliated.

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Broadcast Advertising: Part 2

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  1. Broadcast Advertising: Part 2

  2. Radio stations in calgary • Top 100: Vibe 98.5 • Jazz: CJSW 90.9 • Multicultural:CHKF FM 94.7News • News: CBC 1 Radio

  3. Types of networks 1. Network-affiliated 2. Network-owned 3. Independent

  4. Network-affiliated A local broadcaster which carries some or all of the program line-up of a television or radio network, but is owned by a company other than the owner of the network. Example: CTV: gossip Girl Gossip Girl is owned by Warner Brothers

  5. Network-owned A television station or radio station that is owned by the network with which it is associated. Example: City TV is owned by CTV

  6. Independent A individual television or radio station that is not affiliated to any corporation owned television or radio station. Example: Crescent Heights Radio station CRZY

  7. Ways to Advertise on TV • Commercials • Paid programming • Infomercials • Product placement in a TV show

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