...a Presentation-cum-Demo with Focus on SMS Portal and Farmers’ Portal

1. ATMA & ICT – A Panacea for Agricultural Extension? ...a Presentation-cum-Demo with Focus on SMS Portal and Farmers’ Portal

2. THE PROBLEM STATEMENT…

3. Approach to Strengthening Extension…

5. CONVERGENCE AMONG DEPARTMENTS & SCHEMES • Roll of PRIs in Selection of Beneficiaries • Joint Circular by DAC and ICAR • SMS Gateway of DeitY & NIC and NeGP • Department of Space - NCFC • Field level manpower of NFSM, NHM & NPMSF and BTM/SMSs under ATMA will cover designated Panchayats while providing domain knowledge for respective schemes • Convergence of District Level Committees at ATMA GB and State Level IDWG – Extension Components in SEWP • Field Level Extension Workers can also double up as Pest Surveillance Scouts • Provisions of RKVY to supplement NMAET components

7. CONVERGENCE AMONG SUB-MISSIONS

8. CENTRALITY of SREP

9. Cafeteria of Activities

11. Physical Outreach of Extension Personnel

12. Optimal Use of Manpower? • Village level pre-announced roster of Extension Personnel (GPS Tracking) • Display Board with contact details of Extension Personnel • Orientations training of at least for 15 days by ICAR/ KVKs • Attrition due to low level salary/contractual job • ATMA should be an over-arching umbrella • Convergence among programmes & schemes as per CCEA and Guidelines (viz. RKVY, NFSM, NPSMF) and also with PP, M&T and Seeds • Single Committee headed by the Collector; Project Director ATMA (V.C. of M.C. and Member Secretary of G.B.)

13. Direct Farmer Oriented Activities Total Farmers Benefitted since 2005-06 = 202.98 lacs

14. Farmer to Farmer Extension

15. THE NUMBERS JUMBLE….

16. FPOs – A Way Forward • Aggregating smallholders into FPOs to improve bargaining power, move up value chains & improve access to inputs, technology, markets. • Aggregation only way to enable SMF to exploit emerging opportunities domestic and global • Climate change coping mechanisms and risk mitigation requires aggregated platforms for efficient delivery • Aggregation will facilitate effective targeting of subsidies to farmers • Budget Announcement Institution building strategy can only succeed as an integral part of a larger smallholder agriculture support policy, not as an isolated intervention.

17. ModelFPO Network Structure

18. Typical Range of services by FPOs

20. Front line Demonstrations • How to capture the number of Farmers replicating what they have learnt under FLDs? (http://extensionreforms.dacnet.nic.in) • How to ensure that no farmer gets double benefits from different schemes? • Large number of farmers’ fields at vantage points for FLDs. • Demonstration plots may be allotted on the basis of lottery system. • Selection of beneficiaries to be linked to Land Records • Linking with Aadhaar records

21. DRILLING DOWN TO DEMO PLOTS

22. Mobile Based Extension

23. Unique Features

24. How do KVKs Stack Up

25. Selection of Beneficiaries for Extension • All Panchayats in a Block to be covered on a rotation basis • Panchayats to be covered to be decided by BTT and BFAC. • Number of beneficiaries (including SC, CT etc.) to be decided by BTT in consultation with BFAC • 50% S&MF, 30% women • Individual beneficiaries by Gram Sabhas OR Gram Panchayats in consultation with FIGs and FOs • If Gram Sabhas don’t respond in time, BFAC in consultation with BTT, FIGs and FOs • Linkage with Land Records and Adhaar to avoid duplication

26. FACs at Block, District, State and National Level • BFAC consists of 20-25 members covering different categories of farmers in a Block • Due representation to women farmers and weaker sections of the Society • Feedback and Meeting Expenses • 4417 Block level, 333 district level and 10 state level (11 under process) FACs constituted at various levels SFAC DFAC

27. PUBLIC PRIVATE PARTNERSHIP • Selection of right private partner – Bidding process? • Inflated Project Costs to cover private share? • Contribution of at least 50% either in terms of funds or in kind • Weighted tax deduction to the extent of 150% for extension work announced in the budget • Successful examples • Safeguard against pushing private partners’ business agenda • Responsibility sharing by both Public and Private partner

28. Pico Projectors & Low Cost Films

29. Hand-held Devices

30. Electronic Mass Media

32. Farmers’ Portal • An integrated portal (presently Beta version in Hindi & English) from the stand point of a farmer converging elements from 800 plus websites of the Central & State Governments and NARS • Drill down approach down to Block level initially • States are to make one time data entry of NARP Zones, Dealers, Manufacturers etc. and periodically update the same. • Databases integrated from different sources and displayed as per farmer’s needs instead of only giving links • Backend integration with mobile based advisories (Text, Voice, IVRS, USSD) • Portal can be launched only after data entry is completed by States in English and Language of the State

33. National e-Governance Plan-Agriculture • PHASE-I • First Phase being implemented in 7 States • Concurrent Evaluation will be done • Roll-out in the remaining States and UTs being planned by aggregation of Data Centre Resources • PHASE-II • Constraint of Resources has compelled us to alter the cost sharing pattern • Norms for field hardware availability have also been reduced