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Brief comparison of Fair Trade labels

Explore the differences between various Fair Trade labels, such as the World Fair Trade Organization (WFTO), Ecocert, FairforLife, Fairtrade/Max Havelaar (FLO), and Naturland. Learn about their specific requirements, focus areas, and benefits for small producers in the food and handicraft sectors.

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Brief comparison of Fair Trade labels

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  1. Brief comparison of Fair Trade labels For food and handicraft producers

  2. World Fair Trade Organization (WFTO) • Guarantee System launched 2013. • WFTO members only - any organisation with Fair Trade at its core can apply for membership. • Guarantees organisations rather than products but label goes on products. • Handicraft sector, often smaller organisations with members from most disadvantaged groups. • Small food producers not able to afford FLO label. • System devised with the aim of keeping costs down.

  3. Ecocert • All types of food/cosmetics/textiles from organic agriculture and wild collection. • Links Fair Trade requirements to those of organic agriculture. • Focuses on small producers rather than plantations. • Encourages awareness raising among consumers.

  4. Fair for Life • Combines the requirements of organic farming and Fair Trade. • Applicable to food, cosmetics and textiles • Also applicable to products in the handicraft sector and tourism.

  5. Fairtrade/Max Havelaar(FLO) • Oldest and most established label, represents over 80% of commercially available products (food products only). • As it is product rather than organisation which is certified, have lost some credibility by allowing Nescafe and large plantations to access label. • Strong ownership and representation of producers' organisations in decision making.

  6. Naturland • Fair Trade label for organic food and cosmetic products. • Label on products, but promotes particularly committed companies as Partners. • Attention to agricultural models and food security issues. • Encourages support for small farms - 80% of product ingredients to come from local sources.

  7. Cost comparison

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