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Meeting the Challenges with Innovation and New Products

Unlock the power of XML content platforms to address today's publishing challenges. Discover how reusing assets and involving the community can transform the industry. Learn about the right tools and strategies that promote agility and efficiency for content creation. Stay ahead with innovation!

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Meeting the Challenges with Innovation and New Products

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  1. Unlock Content™ Meeting the Challenges with Innovation and New Products Matt Turner Principal Consultant Mark Logic Corporation March 24th, 2009

  2. Topics • What I’m seeing in publishing • The right tools, the right strategy • Example content applications

  3. Today’s Publishing Challenges Non-traditional competition Cost/budget/margin pressure Time to market Going narrower and deeper Rising user demands Interactivity Contextualization Community Flexible delivery Format Business model • Market and Business Uncertainty • Less growth in some sectors • Increasing losses in others

  4. Today’s Publishing Challenges Instead of

  5. Today’s Publishing Challenges Can seem more like

  6. What’s needed are… • The right tools • The right strategy • Agility to respond

  7. The right tools – start with XML • XML: the silent success • Media neutral format • Aside: real XML formats are coming to the enterprise / office document world • Microsoft Office Formats • Adobe Formats

  8. The right tools – stay with XML • My browser speaks XML, I can make most other formats from XML and my content’s in XML ... • So why I am doing all this mapping between ... • XML RDBMS  Java  XML • Answer: you don’t have to • XQuery = misnamed and underpositioned • Not just a query language, a full application development language • Transcends data and content

  9. The Right Strategy XML Content Platform Content platform reduces new app cost and speeds creation process Old Perpetual re-development and fixed costs per app App App App App App App App ●●● VS. XML Content Platform ●●● • Decide what you want to build • Gather, transform content • Build app / delivery system • See if it works • Fixed costs per application • Gather content to create a platform • Decide what you want to build • Build app / delivery system on the platform • See if it works

  10. The Right Strategy • Re-use Assets • Target and focus applications on the user • Get the community involved

  11. Asset Re-use: Oxford University Press • Create new online content products to educators, students, and researchers • Re-use previously published content • Leverages content from multiple sources across multiple product lines • Maximizes value of existing content and lowers cost to produce and deliver new products

  12. Asset Re-use: Cooking with the Bible

  13. Re-use Assets: Enabled by Meta-data • Meta data as content • Rich, extensible meta data structures • Ever increasing • Enrichment • User input • Enables re-use

  14. Asset Re-use: AuthorMapper

  15. Asset Re-use: CQ Floor Video Search through transcripts, analyze and understand word usage

  16. Meta-data for Google Book Settlement Content Publisher XML Metadata IP Mgmt Metadata & Rights Metadata & Rights & Payments DAM Payments Books Rights Registry

  17. Target Applications • Elsevier RadConsult • Embedded in task completion • CQ Legislative Impact • Provides job critical information • uToronto Scholars Portal • Puts the librarian into the interface • Always part of good asset re-use • Packaging the content for a new targeted purpose: Oxford products are tailored for scholars

  18. Get the Community Involved • Connotea • Resource sharing • (before facebook) • Elsevier Article 2.0 Invitation to design a better article

  19. Community: Business Exchange

  20. Conclusion • Publishers are facing challenges from all sides • The right tools and strategy can provide the agility needed to keep ahead of them

  21. Resources • Discovering XQuery (my blog) • http://xquery.typepad.com • Mark Logic CEO Blog • http://marklogic.blogspot.com • Article 2.0 Contest • http://article20.elsevier.com/contest/home.html • Outsell Blog • http://thinking.outsellinc.com/ • Really Strategies Blog • http://blog.reallysi.com/

  22. Thank You Matt Turner Principal Consultant Mark Logic Corporation matt.turner@marklogic.com

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