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Structure

Regional Tourism in Southern Africa Transfrontier Conservation Areas Consolidation & Industry Diversification. Structure. Part I Regional Tourism Part II Trans Frontier Conservation Areas Non RSA perspective. Wouter Schalken. Industry background Communal tourism Government

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Structure

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  1. Regional Tourism in Southern Africa Transfrontier Conservation Areas Consolidation & Industry Diversification

  2. Structure Part I Regional Tourism Part II Trans Frontier Conservation Areas Non RSA perspective

  3. Wouter Schalken Industry background Communal tourism Government Enterprises (Protected) area tourism planning Projects HR

  4. 1.Regionalisation of Tourism • Multi-destination itineraries • Tourism industry in generating markets sources regional products to reduce costs. • Increasing levels of multi-country ownership of tour operators and site-specific enterprises. • Transfrontier conservation areas function as (proposed) tourism hubs. • Regional conservation programmes prescribe tourism development objectives (compare RETOSA). • Increased regional mobility of residents.

  5. Regional Tourism • Visitor Movement • Market Structure • Industry Characteristics • Enabling Environment

  6. Visitor Movement • Visitors from the region • Surplus/Shortfall • Seasonal

  7. Market Structure Embryonic Markets • low/extremely low visitor numbers • non-existent or poorly resourced tourism support structures • lack of, or even a negative, destination image • post conflict states (DRC and Angola) • local districts, provinces, municipal areas and regions

  8. Market Structure. Adolescent (growth) markets • growth in tourism arrival numbers • growth in number of enterprises and capacities. • small tourism countries: Mauritius, Seychelles • dependent destinations: Swaziland, Lesotho • new destinations: Madagascar, Malawi, Tanzania, Zambia

  9. Market Structure.. Mature destinations • long track record of positive tourism development in arrival numbers • diversified product portfolio • diversified source markets • effective support structures South Africa, Namibia and Botswana

  10. Market Structure... Restart Zimbabwe holds a unique position in the region as it used to be a well-established, flourishing tourism destination.

  11. Industry Characteristics • Equal Players • Up-scaling from a position of strength (market) • Regional resource access for national benefits • Employment • Financial movements • Multi-destination travel controlled for 87% by RSA

  12. Enabling Environment • MoU <> Agreements • Regulations (employment) • Capacities • Mandate & Control • Reflection of market situation (visa)

  13. Regionalising Tourism • Growth Potential (finite attractions) • Stakeholder control (tourism) • Capacities Controlled • Equal players (markets) • Access • Benefit • Build on Strength <> Hiding Weakness • Compete with national policy/strategy

  14. Control • Psychological Level – perceived experience • Augmented Level – added value • Formal Level – destination facilities • Physical Level – resource base (USP) • Core Level – educate, relax, status

  15. 2. TFCA

  16. TFCA • High Profile • Multi-donor • RSA involvement • T for Tourism is missing • Level of control

  17. TFCA <> Tourism Market Inequity in TFCA Linkages • Mature <> Embryonic • Mature <> Dependent

  18. TFCA > Upscaling Challenges • Local benefits • Industry Control • Limited diversity/ PA • Different Levels of Development • Industry value determines the resource value

  19. TFCA > Upscaling Challenges. • High-end = My end/Low end = Your end • CBT initiatives to compensate for lack of local demand • Limits of wildlife tourism to create local tourism demand • Limiting national appeal (crafts)

  20. Tourism Value of TFCA • Clearly defined area • Stakeholders • International • Conservation & Tourism • Control > elements of regional tourism

  21. Solution FY=xk+1 x ∑(xk + y / (xk)n-1) / 2

  22. Way Forward Use TFCA as controlled tourism development initiative? [1] Market adaptation [2] Market selection [3] Industry diversification [4] Regulatory environment strengthening [5] Mandate clarification

  23. Fanta or Coke?

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