Communication Tools That Can Help You Counter NIMBYism

1. Communication Tools That Can Help You Counter NIMBYism

2. Communications 101: A refresher • Key messages • Telling your story • Social math • Choose your messenger • Importance of Visuals • Writing tips 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

3. Four Key Messages • People who need affordable housing are working • families with children, young adults, seniors and • persons with disabilities • Too many people can’t find an affordable place to live • Our children deserve a safe, stable home • Communities that offer more affordable housing • options are stronger economically 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

4. Telling your story • Characters you can relate to • A plot you can believe in • Well executed • A call to action that moves you 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

5. Social Math • Put large numbers in social context • Use situations/contexts that your audience is • familiar with • Popcorn example 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

6. Choose your messenger • Tell your story in person • Choose an “indigenous” messenger 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

7. Importance of Visuals • Visuals help reality set in • Visuals can change someone’s perspective • Once someone has a picture in their head, it’s hard • to replace it. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

8. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

9. 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

10. Writing Tips • Press release • Letter to the Editor • Op-ed 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

11. Press Release • Have a good reason for sending out the release • Keep it short • Follow the format • Include quotes • Email (pdf attachments) • Distribute (good time to update your list) 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

12. Letter to the Editor • Keep it short (200 words) • Timely (get it out within 24-48 hours) • Take a stand • Refer to the article to which you’re responding • Don’t send on Friday 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

13. Op-ed • Timely, must be in response to current issue • Write exclusively for one paper • Keep it between 700-800 words • Stay on point • Follow up • Write with reason and logic, not emotion 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

14. Communications 101: A refresher • Any questions? 118 St. Mary’s St Raleigh, NC 27605 ◊ 919-881-0707 ◊ www.nchousing.org

15. NIMBY, BANANA & LULU 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

16. Not in my backyard Build absolutely nothing anywhere near anyone Locally undesirable land uses 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

17. Fair Housing Act Do not participate in discrimination covers all real estate transactions – illegal to ask about nature or severity “reasonable accommodations” “By Rights” development 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

18. Don’t Ask, Don’t Tell Issues of confidentiality Neighborhood meetings 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

19. Diminishing Property Values Dispelling of old myths Internet resource: www.habitat.org 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

20. Pritchard Avenue BEFORE Chapel Hill

21. Pritchard Avenue • 10 units • 1 bedroom • Homeless or disabled • Rehab Chapel Hill

22. Pritchard Avenue BEFORE Chapel Hill

23. Pritchard Avenue • 10 units • 1 bedroom • Homeless or disabled • Rehab Chapel Hill

24. Quick response to issues • Mechanism for input • Expect/inspect • Superb property management Neighborhood Support Low density, scattered site Neighborhood appropriate Design considerations Tenant selection Community based services 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

25. CASA Property Management 24 hour on-call maintenance Tenant screening Property Management team of 4 full-time employees In-house grounds and landscaping crew Local office at 624 W Jones Street 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

26. Salisbury Apartments • 10 units • 1 bedroom • Chronically homeless • New SW Raleigh

27. Salisbury Apartments • 10 units • 1 bedroom • Chronically homeless • New SW Raleigh

28. Supportive Housing • For individuals of low wealth who live with a disability Mixed Income Housing • For individuals earning less than the area median income, typically 40% to 60% of AMI • In Wake County, this means individuals earning $16,151 to $32,280 We Build and Develop: 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

29. How we do business: Mixed-income tenantsare found through mainstream advertising channels Conventional application and leasing procedure that includes income verification Rents are controlled and will not increase 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

30. Supportive Housing • Individuals with • Disabilities • Histories of homelessness • Mental Illness Mixed Income Housing • Employed in workforce as • Teachers • EMTs • Firefighters • Service industry workers Our Tenants: 624 W Jones Street Raleigh, NC 27603 ◊ 919-754-9960 ◊ www.casanc.org (coming soon) ◊ www.casanc.com (coming soon)

31. Questions and Discussion