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INTRODUCTION

INTRODUCTION Suneet Singh Tuli (President & C.E.O) DataWind Corporation suneet@datawind.com About DataWind

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INTRODUCTION

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  1. INTRODUCTION Suneet Singh Tuli(President & C.E.O) DataWind Corporation suneet@datawind.com

  2. About DataWind DataWind is a leading provider of wireless web access products and services. Based on several international patents, DataWind’s breakthrough technologies solve the bandwidth limitations of cellular networks by accelerating content-delivery by factors of 10X to 30X, while simultaneously reducing client-device costs. Part of technology-group, with a proven track record of successful innovative products (33 patents issued, 78 pending) – 250 employees worldwide.

  3. Brief: DataWind’s PocketSurfer Web Viewer For Cellular Customers: A sleek handheld wireless web access device Bring mobility to an application that 1.2 Billion people world-wide already use in a wire line environment: The Web (WWW) The Killer-App (The Real Web = Infinite Content) already exists Low cost client device makes data services viable for the masses – for the first time

  4. The Mobile-Data Problem: • Today’s Mobile Devices • Expensive: $340 to $500 after lengthy contracts • Large & Unattractive: Require giving-up your phone, and sometimes changing carrier • Small Screens: SideKick: 240x120; Blackberry: 240x120; PocketPC: 320x240; Treo: 320x320 • Limited web-functionality: Cannot view Java applets, Java-Scripts, image maps, animated images, background colors/image, font colors, style-sheets or plug-ins. Limited Web Functionality Bandwidth:Can’t quickly push a 200k web page through a 5K pipe Screen: Not enough room or resolution to display pages. Very-Slow Small Screens Expensive CPU:Handheld cannot emulate full desktop functionality. Mobile Desktop

  5. Point of Paincont’d • Problems: • Mobile cellular bandwidth is slow • 2G is only 8-10kbps • 2.5G/3G (GPRS/1X) are really only 10-25kbps • But average web pages range from 100-800KB • Mobile screens are too small • Mobile devices have insufficientmemory & processing power • Memory and processing power limitations do not allow a full web experience (Java applets, java scripts, animated images, font colors, plug-ins, XML, DHTML etc. etc.)

  6. Comparison Analysis “Until now, nobody has delivered the real-web to a mobile environment.” Note: All figures in U.S.$ T-Mobile/Danger Palm Treo Pocket PC Phone Blackberry Misc. Models SideKick (Blazer Browser) Edition $517(dealer cost) $340(dealer cost) $500+ $300+ 240x120 pixels 320x320 pixels 320x240 pixels 240x120 pixels Does not allow access to Java based web sites, most Web sites, most foreign sites and other new generation functions of the Web. Cannot view Java applets, JavaScript's, image maps,animated images, background colors/ image, font colors, style sheets or plug-ins. Squished and transcoded web pages to fit smallscreen. Support of functions, but slowest browser of those compared. Scrunched reformatted pages limited web functionality,does not support java-script.

  7. The Innovation An untethered (Bluetooth enabled) cell-phone accessory, that: Delivers the full internet (real HTML pages, graphics, java applets, etc.) On a full VGA-width 640 pixel screen In 7 to 9 seconds (on 2G networks, and becomes even faster on 2.5G & 3G) Yet is small and thin enough to fit in your pocket At a suggested retail price of U.S.$199 (unlimited-usage wireless ISP charge of $9.99/mo.) Profitable Distributor Pricing Strategy *Volume discounts also available

  8. Product Features Thin Is In Sony Ericsson P910 PocketSurfer Nokia 9500 Blackberry 7230 XDA II 4.52" x 2.28“ x 1.02"  (115mm x 58mm x 26mm) 5.98" x 2.97" x 0.58" (151mm x 5mm x 4mm) 4.40" x 2.90" x 0.94"  (112mm x 74mm x 24mm) 5.12" x 2.76" x 0.75"  (130mm x 70mm x 19mm) 5.83" x 2.24“x 0.94" (148mm x 57mm x 24mm)

  9. Product Features Screen Size & User Experience The PocketSurfer delivers a full VGA-width web experience, while other handheld devices deliver pages on low-resolution screens, which require significant horizontal scrolling. Other handheld devices reformat the page to fit their tiny screens – resulting in unfamiliar layouts.Most competitors don’t support java-script, and other modern web-functionality resulting in access to only a small portion of the web. “The PocketSurfer overcomes all such limitations, allowing access to over 8 billion pages of content and applications on the web..”

  10. Product Features Real Costs http://www.o2.co.uk/business/tariffs/datatariffs/0,,203,00.html http://www.my-blackberryfromo2.com/pricing.asp?page=mail

  11. Data Consumption: Speed: As 2.5G & 3G networks charge Download Time (seconds) for data consumption by the 9 DataWind 1.39 megabyte, DataWind’s solution (Measured on CDMA network. results in real savings. Offer a richer & faster user- experience, while reducing network load. Proportionally faster on 1X) 35 Laptop with wireless card (MB/hr) 14.31 (Measured on AT&T’s Edge network) 49 Treo 6.75 (Measured on a GPRS network) 57 SideKick 7.33 (Measured on T-Mobile’s GPRS network) 87 Pocket PC 10.78 (Measured on T-Mobile’s GSM network) Cumulative Data Consumption: MB/hr Download speeds for the CNN website (benchmark to highlight story & picture). Breakthrough Performance:

  12. U.S. Experience: Typical Applications • Common Enterprise Business Applications:  Keep in touch with customers, check inventory or order status, gain competitive intelligence, progress-reports..... • Realtorsget mobile access to MLS data (property listings).  • Traveling Sales Executives get information and keep in touch from anywhere (mobile sales force automation). • Field-service personnel access time reports, schematics, instructions and directions, without having to go back to the office. • Traveling Executives:  Make travel reservations, check flight status, get directions, keep-in-touch while on the road..

  13. U.S. Experience: Typical Applications • Stock brokersaccess real-time trading information, stock portfolios, news releases and research reports. • Doctorsaccess patient-data or drug-interactions – or even monitor vitals anywhere. • Lawyersresearch case-law, in a court-room. • Students Chat, instant-messaging, Email, research, browsing, entertainment, study, lecture notes, class schedules, concert tickets......   • The Real Internet, over 8 billion pages of content in every language, for every purpose, anytime and anywhere.

  14. Reviews: “…this is the only device that lets you browse the Web on a GPRS connection with any alacrity…” PC Magazine “…PocketSurfer took only seven seconds to download the main Web page of a popular news site.  The page appeared on the PocketSurfer in exactly the same format and layout as if viewed on a conventional laptop or computer.  Other wireless data devices couldn’t reproduce the page at all because of the large number of graphics and images involved.  Other handheld’s took several minutes to produce pages with a skewed layout or reduced functionality because the devices couldn’t handle certain technical aspects of the Web page.” ABC News.Com Complete Media Coverage At:http://www.datawind.com/news.html

  15. Reviews: Richest Mobile Browser Protocols and authoring languages DHTML Tested succesfully a page with a moving graphic object: http://www.html.it/dynamic/grafica/grafica24codice.htm SSLThe test has noticed the correct support for secure protocol SSL, downloading content with the https protocolhttps://secure.ssl.com/demo.jsp and https://www.italgasclienti.itFTP BrowsingThe opening of sites launchable through ftp worked.ftp://ftp.cise.ufl.edu/pub/mirrors/GNUSVGThe browser responded in a positive way to pages built with this languagewww.html.it/svg/svg/menu.svgCookieThe browser responded in a positive way to sites with cookies http://forum.paradoxplaza.com/forumActiveXTt was tested succesfully, both for acrobat docs and word docs.http://www.cert.org/reports/activeX_report.pdfhttp://swpat.ffii.org/vreji/papri/eubsa-swpat0202/proposal.doc XHTML (Html based on Xml)The browser responded in a positive way: http://www.html.it/xhtml/esempi/newstyle.htmlCSS (Cascading style sheet)  The browser responded in a positive way: http://pro.html.it/esempio/453/imgmenu3.htmlJavascript Moving text: Successfully tested http://www.html.it/jscript/scrolling/scrolling01codice.htmJavascript image viewer: This javascript shows images selectable from a curtain menu. The device responds correctly. http://www.html.it/jscript/grafica/grafica28codice.htmJava appletA Java applet consisting in the visualization of a file system in windows explorer style was tested. The exit was positive. http://www.html.it/java/67/67.htmVbscriptA textual game test worked correctly. http://www.html.it/vbscipt/es4_1.htm (as confirmed by Italian-Carrier study on browser compatibility)

  16. DataWind Web Viewer Modem Pool (For or Circuit Switched) Router: Load (For Internet Balancing Packet Based) Existing & Future Authentication Server: Firewall Internal/External Security Cellular/PCS Networks Application Server: Multiple simultaneous client sessions Database Server:Back office: Client account information, billing, bookmarks & cookies cache. Proprietary Client/Server Architecture INTERNET OR INTERNET OR CORPORATE INTRANET CORPORATE INTRANET INTERNET OR CORPORATE INTRANET Architecture Delivering a Premium Experience, Without The Huge Expense

  17. Subcontractors: Data Centers, ISPs or carriers Cellular Carriers: BusinessModel Enduser consumes cellular air-time (minutes or megabytes). DataWind earns $X for providing the service Enduser Pays $10 for wireless web access Channel: Carriers, ISPs, Wholesalers etc. Carrier pays Activation-Incentive to Channel Channel earns $Y/month recurring-residual for acquiring subscribers

  18. TheRight Solution: Recurring subscription revenue residual Margin on device and accessories Carrier plan-activation incentive (with higher-end plans or new data plans) Branded entry page with focused advertising and push messaging Enhance customer ownership & gain market advantage Up sell opportunities: New data-ready handset sales Margin on accessories Activation Process No In-store Activation (Online Activation / 1.800-Customer Care activation) No Credit Check/ No Long-Term contract

  19. Thanks We at Datawind believe in establishing long term relationships with our Dealers and Distributors. It is the trust and vision that has enabled consistent growth and success for our partners/ alliances. In case you have any further queries or questions please feel to contact us. Thanks for Your Time

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