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Mokelumne River Adventure Company M.R.A.C .

Mokelumne River Adventure Company M.R.A.C . Alan MacIsaac Lodi / Acampo Resident ( 23 years ) 6812 East Woodbridge Rd., Acampo, Ca. (209) - 368-4298 Graduate Michigan State University 1984, B.A. Social Science Founder www.mokelumneriver.com and News & Flows Blog.

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Mokelumne River Adventure Company M.R.A.C .

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  1. Mokelumne River Adventure CompanyM.R.A.C. • Alan MacIsaac • Lodi / Acampo Resident ( 23 years ) • 6812 East Woodbridge Rd., Acampo, Ca. • (209) - 368-4298 • Graduate Michigan State University 1984, B.A. Social Science • Founder www.mokelumneriver.com and News & Flows Blog

  2. Mission of Mokelumne River Adventure Company • To promote Lodi Lake, the surrounding Nature Area, and the Mokelumne River. • To develop, manage, and grow a yearly multi-sport endurance event centered around Lodi Lake and the Mokelumne River. • To enhance the existing Lodi Lake recreational programs currently being operated by the Lodi Parks & Recreation department, and develop new self funding, revenue generating aquatic programs. • Promote cross tourism for Lodi Area destination locations; including wineries and merchants.

  3. HOW WILL WE DO THIS ?

  4. INTRODUCING THEFIRST ANNUAL

  5. HOW WILL WE DO THIS • Introduce the First Annual Mokelumne River Adventure Challenge: June 12, 2010. • Strategically placed between Zin Fest (May16th) and July 4th festivities. The Challenge will consist of a .6 mile swim from Lodi Lake Beach. This will be followed by a 3 mile run starting at the Boat House, winding through the Wilderness Area, and ending at the north side boat launch. The final leg will be kayaking up the Mokelumne River, to the Hwy 99 overpass, and back to the finish line at Parsons Point. ( 7 mile roundtrip )

  6. Mokelumne River Adventure Challenge – Site Benefits • Fully contained within Lodi Lake Park. • Zero Street Closures. • Health & Sanitation Facilities on site. • Sufficient space for event management coordination. • Course Map

  7. Potential Event Obstacles • Potential High Flow run-off through the Mokelumne River. We will work with WID & EBMUD to monitor flow conditions on the river to insure competitor safety. One issue that could alter the race would be the need of EBMUD to release an unusually high amount of water due to possible flood conditions. If that becomes an issue then the kayak leg of the competition will be adjusted for flow conditions, or re-directed into the lake. • River boat traffic on day of the event. Current S.J. Ordinance doesn’t allow for speeds above 5 mph before noon. With the event starting at 8:00 am, the majority of the competitors should have completed the Challenge. Event management, will co-ordinate with Operational Partners to insure the safety of all competitors.

  8. Competitor Categories • Iron Woman – Open, 40+, 50 + • Iron Man – Open, 40+, 50+ • Teams Adaptive ( At lest one member must have a disability), Tandem Kayak 3 person Team– ( One Kayaker must complete either the swim or run portion of the event ) Tandem Kayak 4 person Team Corporate Family Co-Ed (No age limitations one male/female) Fire Fighter - Police

  9. Possible Operational Event Partners • City of Lodi and Parks & Recreation Department • Mokelumne River Fire & Rescue Boat • Clements Fire River Rescue Boat • Woodbridge Fire Department Rescue Boat • Lodi Fire • Lodi VIPs • S.J. County Sheriff Boat • USCG Auxiliary • EBMUD & WID

  10. Non-Profit Organizations & Event Labor Staffing • Work with either a Local Rotary, Lions or Kiwanis Club, for event staffing with selected club as a benefactor of a portion of event proceeds. • One Local Charity Benefactor. • One National Charity Benefactor.

  11. EVENT MANAGEMENT • Negotiating currently with Event Management staff who have promoted events at Lodi Lake area

  12. Vendor / Organization Booths • City Parks & Recreation Booth • Sand Hill Crane Festival • EBMUD or WID on water conservation issues. • Selected Food & Beverage Vendors

  13. Media & Sponsors • Work with local newspaper, radio stations and television stations for sponsorship and trading of services. • Distribute press releases to all local television, radio and newspaper affiliates for promotional purposes.

  14. Sponsors Levels • TV – Level • Print – Level • Radio – Level • Corp – Platinum • Corp – Gold • Corp – Silver • In Kind Services

  15. Post Event Celebration & Awards • First Year awards celebration to be held following the event at 6 pm. No-host wine and beer, finger foods, and live background music. The celebration ends by 9 pm. * *Subject to change depending on first year participation numbers and event sponsorship.

  16. QUESTIONS & COMMENTS

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