1 / 6

SEO IN DIGITAL MARKETING

Ryan Charlton is a digital marketing expert. He has also worked with other successful startups, including AngelList, Dropbox, ProductHunt, and Tinder.

ryancharlton
Download Presentation

SEO IN DIGITAL MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SEO IN DIGITAL MARKETING RYAN CHARLTON

  2. IN AUGUST 2011, GOOGLE MADE AN ANNOUNCEMENT THAT GOOGLE+ RESULTS WOULD ALSO BE FOUND IN GOOGLE SEARCH RESULTS. THIS DEVELOPMENT HAS SINCE CHANGED THE DEFINITION OF WHAT SOCIAL MEDIA MARKETING USED TO BE. PREVIOUSLY, THERE WERE VERY STRONG LINES BETWEEN SOCIAL NETWORKING AND SEARCH. WITH THE BLURRING OF THESE LINES, THINGS HAVE BECOME MORE COMPLEX, WHILE THE INTERNET LANDSCAPE HAS IMPROVED ALTOGETHER.

  3. GOOGLE+ IS BASICALLY GOOGLE’S ATTEMPT AT CREATING A SOCIAL NETWORKING WEBSITE, SIMILAR TO FACEBOOK. THE MAIN OBJECTIVE OF THIS PROJECT IS TO GET AHEAD OF FACEBOOK, BOTH IN TERMS OF USERS AS WELL AS ADVERTISING REVENUES.

  4. As search engine marketing (SEM) continues to evolve, Digital Marketing experts expect search engines to modify their algorithms to include more signals from social media in their results pages.

  5. Ryan Charlton By considering links from Social Media and other signals, search engines will be able to gather inputs from a massive base of people, which is expected to increase the relevance of their search results. This means that Digital Marketing professionals should do their utmost to keep fans and followers of their clients engaged on Social Networks, in the hope that links to their main landing pages will be generated.

  6. THANK YOU Ryan Charlton DIGITAL MARKETING EXPERT

More Related