1 / 32

Aram Armstrong Alejandro Zamudio

Aram Armstrong Alejandro Zamudio. Fast food megacorporations often find themselves in the midst of controversy about obesity and eating disorders. They are clearly part of the problem, can they be part of the solution as well?. Chief Happiness Officer.

ryanh
Download Presentation

Aram Armstrong Alejandro Zamudio

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Aram Armstrong Alejandro Zamudio Fast food megacorporations often find themselves in the midst of controversy about obesity and eating disorders. They are clearly part of the problem, can they be part of the solution as well?

  2. Chief Happiness Officer McDonald's has changed the way we eat. McDonald's introduced the first ever assembly line kitchen and a revolutionary franchising system copied the world over. They invented fast food.

  3. McDonald’s makes dollars a year 3 billion McDonald's has changed the way we eat. McDonald's introduced the first ever assembly line kitchen and a revolutionary franchising system copied the world over. They invented fast food.

  4. McDonald’s serves customers a day 47 million McDonald's has changed the way we eat. McDonald's introduced the first ever assembly line kitchen and a revolutionary franchising system copied the world over. They invented fast food.

  5. McDonald’s has restaurants in 130 countries 30,000 McDonald's has changed the way we eat. McDonald's introduced the first ever assembly line kitchen and a revolutionary franchising system copied the world over. They invented fast food.

  6. “We got fat, dumb, and happy.” McDonald’s CEO - Charlie Bell After 50 years of double-digit growth, McDonald’s faces a major mid-life crisis. Lawsuits, negative publicity, and profit losses have the fast food giant doing some serious soul searching.

  7. “We have never said we would sell burgers and only burgers forever. But whatever we sell, we will try to sell of it more than anyone else.” The future - hamburger tree - Jim Skinner McDonald’s CEO McDonald’s has become biggest seller of salads in the world and the largest buyer of apples in the US. Sales have turned around and McDonald’s is expecting to grow by 4 to 7% in 2005.

  8. Target: “Timmy Tween” Age: 8-13 TWEEN STATS Who are the biggest, most influential young consumers? TWEENS! They influence 600 billion dollars in spending each year. If we can capture their hearts, we can change the world!

  9. Target: “Timmy Tween” 13% of the U.S. Population TWEEN STATS Who are the biggest, most influential young consumers? TWEENS! They influence 600 billion dollars in spending each year. If we can capture their hearts, we can change the world!

  10. Target: “Timmy Tween” Purchasing Power: 600 billion dollars TWEEN STATS Who are the biggest, most influential young consumers? TWEENS! They influence 600 billion dollars in spending each year. If we can capture their hearts, we can change the world!

  11. The Total Tween Solution! Concept A toyetic* fitness craze driven by a virtual pet pedometers and McDonald’s. PiEdiMoNsteRz! *toyetic: A fictional character or object that would be easy to manufacture into a toy. Can also refer to video games which incorporate the play style of toys.

  12. Life of a Piedimonster. Evolution Adult Teen Tween Baby Needs Food Socializing Exercise

  13. Life of a Piedimonster. Evolution Adult Teen Tween Baby Needs Food Socializing Exercise

  14. Service Structure Scope

  15. Service Story The User Experience

  16. Become Aware Story - awareness First, Timmy Tween sees advertising everywhere! On TV, on billboards, the internet and in McDonanld’s restaurants. Piedimonsters are McDonald’s new heralds of fitness.

  17. Story - Nagnag I Want It! Timmy Tween’s heart is won over by the fantastic Piedimonster advertising campaign and begins to use his phenomenal pester power on his mom and dad to buy him one.

  18. Go Get It Story - drive2 Mom and Dad are encouraged by Piedimonster’s positive message of health, fun and exercise and decide to take Timmy to the local Piedimonster Adoption Center to get him one.

  19. Story - In it I’m lovin’ it! Timmy loves playing with his Piedimonster enjoying all the benefits of healthy and happy lifestyle. He plays games, dances, and trains with his monster becoming a Piedimonster Champion.

  20. Socializing Story - using it Now that his piedimonster is all grown up, both he and Timmy are superstar dancers. Timmy loves to show off his new dancing skills, impressing all his friends in the neighborhood.

  21. Feed Me! Story - feed it Sometimes his piedimonster is very hungry and he starts begging for food. Special piedimonster food that can only be gotten at a very special place…

  22. Health Happy Meals Story - Healthy Meal McDonald’s provides healthy food for Timmy and his piedimonster. New healthier happy meals have apples instead of french-fries and come with a special treat inside for Piedimonsters.

  23. Story - Go online Go Online! Timmy connects his piedimonster device to the internet to read his monster’s fitness blog. He also checks out the forums for monster raising tips, plays games and watches cartoons.

  24. Touch Points website inflatable device

  25. Touch Points website inflatable device

  26. Piedi Blog

  27. Kid Stats

  28. Touch Points website inflatable device

  29. Welcome to the PiediOlympics, Torino 2006 Inflatables

  30. Touch Points website inflatable device

  31. Game

  32. McDonalds Improves it's corporate image by providing motivation and reward for a healthier lifestyle. It may also increase customer loyalty and traffic. Kids Kids get a fun game that encourages them to play outside, play with friends, and develop healthy exercise habits at an early age! Parents Parents get healthier, more active children and a guilt-free way to reward them. thanks Faculty Simona Maschi Neil Churcher Visiting Jennie Winhall: Design Council, London Chris Vanstone Christine Truc Modica Lavrans Løvlie: LiveWork, London Mark Delaney: Plan, London Mark Jones: IDEO, Chicago Team Alejandro Zamudio Aram Armstrong Zoom In Zoom Out, Interaction Design Institute Ivrea, 2005

More Related