T’n’TP Ads

1. T’n’TP Ads A Complete Solution to all your Advertising Needs

2. Take your brand on a high with Spice jet, Indigo, Go air, Indian Airline, Jet Airways

3. Airline Passenger Profile • Captive Audience of more than 12.0 Lacs passengers per month • Direct, Smart, Aware, Net Savvy customers of which • 60% customers used internet for booking • 27% are first time fliers • 51% opted for exciting fares • 80%of the passengers are from 6 metros • 60% are corporate fliers • Average flight Duration is 1 hr 49 min • Minimum average time spent on board by a guest is 1 hr 20 min • Captive – No cell phones, limited reading material, limited usage of • electronic items, no in-flight entertainment system.

4. Airline Passenger Gender

5. Did You Know The Impact Of In-Flight Media?? In-Flight ads have the highest recall rate of all media, 77%,and generates an over 25% positive shift in intent to purchase.*

6. What makes In-Flight media a smart choice? For starters, In-Flight advertising offers the highest efficiency rate of any media, at the lowest cost of sale, and provides up to 2,000 times the impact of traditional media! Sample surveys show approximately 77% of passengers remember the brand after exiting the aircraft Nearly 100% saturation, with a targeted, captive audience that is actively engaged by ads for an average of 1.5 - 8.5 hours. In-Flight media provides opportunity for a brand to stand out from the pack; only a limited number of partners are featured throughout the fleet at any given time. Source: Media Life Magazine

7. The Complete Interior Branding Experience The Complete Interior Branding Experience inside Spice Jet aircrafts includes branding on a combination of all the bulkheads and seat back devices inside an aircraft A passenger starts to experience your brand with the large format bulkheads as soon as they enter the aircraft. Once they sit, the seat back devices are placed right in front throughout the flight.. On exit the bulkheads are again visible. The branding completely envelopes the passenger and the entire aircraft becomes a zone for your brand.

8. Full Interior Experience Rendered Image Sizes: W -40” x H-18”

9. Full Interior Experience Rendered Image Sizes: W -40” x H-18”

10. Rear – Bulkheads Sizes: W -40” x H-18”

11. Why Full Interior Experience ? • Excellent combination of macro & micro level branding • reaching to each and every passenger inside the aircraft. • Combined impact ensures that your brand will not miss any • eyeballs inside the aircraft. • Several mix and match branding options possible. • Provides a unique 360 degree holistic branding experience • Highest levels of brand recall and retention at an affordable • cost

12. Airline Branding Options • Bulk Head Branding • Seat Back Devices • Step Ladders • Tarmac Coaches • Boarding Pass • Hand Baggage Tags (Custom) • Product Sampling • Innovations • Spicy Jingles • In-Flight Catalogue/Magazine

13. Cabin Bulk Head Branding Front Bulkheads Rear Bulkheads

14. Cabin Bulk Head Branding • Cabin bulkheads are the partitions between various portions of the aircraft. Advertising on Aircraft Cabin Bulkheads is being done for the first time in India on Spice Jet Aircrafts • The aim being to extend an advertiser’s reach into the aircraft cabin, while maintaining a high-end brand and feel inside the cabin • Depending on the flight, minimum undistracted unprecedented guaranteed viewing time is 45 minutes to 4 hours inside the aircraft • Large Format, uncluttered, head on media will attract several eyeballs of a high net-worth captive audience • The first item to be seen by the passenger once they board the aircraft and the last when they disembark • Sample Surveys show approximately 77% of passengers remember the brand after exiting the aircraft

15. Seat Back Branding Guaranteed Viewing

16. Seat Back Branding Actual installed image

17. Seat Back Branding • Each device is placed on the back of the tray table directly facing • the passenger. • Patented locking mechanism ensures the ad is tamper free • The device is visible to every passenger during all aspects of flight • while the tray table is in its upright and locked position • 170 - 200 devices displayed throughout the aircraft thereby • creating a zone for your brand • Guaranteed viewing time of 40 minutes to 8 hours, depending on • flight • Highest brand recall – about 77% of passengers remember the brand after exiting the aircraft • Audience Profile A+ with no clutter, high recall and high penetration • Branding available on all 737 aircrafts

18. Step Ladder External Branding External Branding – Customization possible. Actual Image

19. Step Ladder Internal Branding Head On Sides & Risers Rendered Images

20. Step Ladder Branding • Spice Jet flights do not use aerobridges. They only use • stepladders for the passengers to enter and exit the • aircraft • The internal & External areas of the ladder can be • branded including: • The two sides (Internal & External) of the ladder • The risers on the steps • The landing, right opposite the aircraft exit • Excellent opportunity for the brand to be enveloped and • seen by every passenger using the ladder to board or exit • out of the aircraft.

21. Branding on Stepladders Ladder Internal Branding Available at: Ladder External & Internal Branding Available at: M = Mobile T = Towable

22. External Wrapping of Tarmac Coaches Rendered Images

23. External Wrapping of Tarmac Coaches Rendered Images

24. Branding insideTarmac Coaches Bus Grabs Static Branding

25. External Wrapping of Tarmac Coaches • These coaches run inside the airport ferrying passengers between flights and the terminal. • Each bus has a capacity of 60 passengers. • Average occupancy of 40 passengers per bus. • On an average the buses make 60 - 100 trips a day, constantly ferrying the passengers within the terminals. • Every month approximately 12.0 lacs passengers pass through all the • coaches • Each passenger passes through the coach twice, once during departure and once on arrival • The entire bus can be wrapped, Internal Branding also available

26. Branding inside Tarmac Coaches • There will be 3- 4 static branding panels and 20-25 handles inside the • coaches thereby creating a zone for your brand. • Each bus grab handle will be double sided • Every month approximately 12.0 lac passengers pass through these • coaches • Each passenger passes through the coach twice, once during departure • and once on arrival • Depending on the airport, passengers spend approximately 10-15 min • inside the coaches.

27. External Wrapping & Internal branding of Tarmac coaches Tarmac Coach Internal Branding Available at: Internal Branding: Tata = 4 double sided panels + Handles / Ashok Leyland = 3 double sided Panels + Handles Tarmac coach – Both External & Internal Branding Available at: External Wrapping: Tata = 2 sides only / AL (Ashok Leyland) = 2 sides only

28. Boarding Passes • Boarding Pass Branding is an extremely popular way to target • all the passengers of the airline • Cost–Effective, efficient and personalized. • Approximately over 12.00 lac boarding passes printed every • month • Minimum 3 touch points where boarding passes will be seen • by a passenger: Check-in, Security Check and while Boarding • The large portion of the boarding pass retained by the • passenger who takes it home

29. Hand Baggage Tags Back side of Cabin Baggage Tag Front Side of Cabin Baggage Tag Size: 10.2 cms (W) x 5.1 cms (H)

30. Innovations: Hand Baggage Tags Custom Branding Possibilities

31. Hand Baggage Tags • Baggage Tag Branding is a very useful, cost effective tool to • target all the passengers of the airline • Over 15.0 lac baggage tags every month, seen across airports • The tags can also be die-cut into customized shapes. You can • have baggage tags in the shape of your brand, logo or product • Minimum 2 touch points where baggage tags will be seen • by a passenger: Check-in and Security Check • A lot of passengers retain the tags on their hand baggage • for a considerable amount of time and are removed personally • by the passenger on reaching their destination

32. Product Sampling Inside Aircraft Reference image

33. Product Sampling Inside Aircraft • Product Sampling: Can be done on the entire fleet or select Spice Jet flights. • Sampling can be taken along with internal branding options like Seat Backs or Bulkheads. • Excellent way to get the passengers to actually use & experience the product. • A very cost effective method to reach out to a captive & receptive target audience.

34. Innovations in the Aircraft • Meal Box branding • Coffee/Tea glass branding

35. In-flight Magazine in Spice jet, Indigo, Go air, Indian Airline, Jet Airways Airline route is much appreciated for its editorial content offering enough to keep every flier engaged with interesting articles on myriad subjects. The magazine contains features on travel, unique destinations, food trends, art & culture, wellness, profiles of personalities in news, features for children & more.

36. Commercials

37. Terms & Conditions Taxes as applicable. VAT 5% extra. Lead Time: Full Interior Experience / Bulkhead branding – 4 weeks, Boarding Passes, Baggage Tags, Spicy Jingles 3-4 weeks; Seat back devices, Step Ladder, Coach Branding 1-2 weeks. Sampling, Innovations 2-3 weeks.

38. CONTACT US Ram Bansal (Director): +91 9810121856 Yuvraj Mittal (Director): +91 9873793114 E-Mail: Adworld@tntpads.com Website: www.tntpads.com Regd. Office: Pitampura, New Delhi- 110034

39. THANK YOU