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The Health Benefits of Eating Pecans Recent & Pending Activities Update

Russ Lemieux, NPSA Executive Director March 2003. The Health Benefits of Eating Pecans Recent & Pending Activities Update. National Pecan Shellers Association. Founded 1943 22 Sheller Members 31 Affiliate Members

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The Health Benefits of Eating Pecans Recent & Pending Activities Update

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  1. Russ Lemieux, NPSA Executive Director March 2003 The Health Benefits of Eating PecansRecent & Pending Activities Update

  2. National Pecan Shellers Association • Founded 1943 • 22 Sheller Members 31 Affiliate Members • Variety of member programsincluding health benefits research and promotion of pecans

  3. NPSA Marketing, Promotion & Research Program • Foundation: Develop scientific database on the health benefits of pecans • Promote health messages and nutritional attributes of pecans based on sound science • Coordinated by committee of shellers and growers

  4. Campaign Goal Increase demand for pecans by educating a variety of audiences about the nutritional value, health benefits, inherentgoodness and great taste ofpecans.

  5. Pecan PromotionCampaign Components • Consumer Promotion • Foodservice/Commercial Education • Research Promotion

  6. 2002-3 NPSACampaign • Further promote Loma Linda findings • National Pecan Month • Commercial Outreach • Promote other research

  7. Maximize ROI EXTEND THE STORY!

  8. Two Million Viewers Los Angeles Philadelphia Milwaukee San Antonio Indianapolis etc. Fall 2002 VNR

  9. 70 Million Readers 800 Newspapers “Mat” Release

  10. UGA Study on Vitamin E

  11. www.ilovepecans.org Updated Regularly • Press Releases • VNR • Nutrition News • Technical Information ”

  12. www.ilovepecans.org 2,600,000 “hits” 201,000 visitors ”

  13. NationalPecan Month

  14. News “Hook” for NPM = Results National Consumer Survey PECANS!

  15. Commercial Audience AdsJuly & Fall 200385,000 Readers

  16. Pending Pecan Studies University of Georgia Loma Linda Texas A&M

  17. University of Georgia Plant Sterols in Pecans Concentrated source cholesterol-lowering substance

  18. Loma Linda University • Vitamin E (gamma tocopherol) from Pecans • Other Antioxidants • Fat absorption

  19. Texas A & M University Pecan Research Studies • Pecans lower cholesterol & improve nutrient intake • Pecans improve health of blood vessels

  20. Pecan South Pecan Grower Liaison with state/regional pecan organizations Industry Communications

  21. Other NPSA Activities • Article on labeling of unsaturated fat content in pecans • Support of health claims petition • Statement on genetically modified pecans • Support of INC • Monitor pertinent research

  22. Yes, But … Pecans as a Health FoodHave We Turned A Corner?

  23. And “Share of Stomach” is a Precious Commodity The Next Non-Pecan Health Study is Just Months Away People Have Short Memories!

  24. Reinforce Health Benefits of Pecans Confirm More Health Benefits of Pecans Required: Ongoing Pecan Industry Effort Pecan Industry Must Protect and Grow Its Market

  25. $820,000 Contributed in 5 Years!

  26. NPSA Program A True Industry Effort Individual Growers Grower Associations Shellers Brokers, Dealers, Suppliers

  27. for your continued support of of the pecan industry’s only national program!

  28. PECANS. So Good. So Good For You.

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