Sustainability : A Risk for the Entrepreneurial University? I ng.Silvia Aguilar Bobadilla,

1. Sustainability : A Risk for the Entrepreneurial University? Ing.Silvia Aguilar Bobadilla, PhD Candidat Department of Environmental Economics, University of Economics in Prague. Conference on the International Launch in Higher Education Education for Sustainable Development United Nations Decade 2005-2014 Commiting Universities to Sustainable Development April 20th-23th 2005 Graz, Austria

2. Entrepreneur someone who organizes a business venture and assumes the risk for it WordNet

3. structure interdependence time organization profit leadership innovation business reputation success competition economical financial risk political

4. Entrepreneurship today and Globalisation [..]globalisation and the development of communication technologies have precipitated significant concerns among executives concerning risks, including organised crime, terrorism, internal fraud, corruption and direct action by pressure groups. Additionally business increasingly are forced to address the challenge of reputaional risks. Business development executives are firmly placing consumer and ecological activism, corruption, and human rights in their agendas.[..]

5. Entrepreneurship and Sustainability -Corporate Social Responsability Pressure for the Company. Where does it come from? Customers Investors Employees, etc.....

6. -CSR- When is a entreprenuer sustainable?      Ethical code     Transparency     Corporate governance     Abolition of Corruption Shareholder dialogue economical environmental Ecological Production,LCA ISO 14000, EMA´s Reduction of negative effects to the Environment Protection of Natural Resources social Safety and Healthcare for Employees Development of Human Capital Work-life balance No-Discrimination Training Programs Donations,Support to other organizations

7. interdependence benefits of Corporate Social Responsibility Improved financial performance Better risk and crisis management Reduced operating costs Increased worker commitment Enhanced brand value and reputation Good relations with government and communities Long-term sustainability for your company and society A licence to operate Increased productivity Challenge velocity of changes diversity ambiguity

8. The Entrepreneurial University Extension of teaching and research activities + Internalisation of technology transfer capabilities. (Schumpeter) The entrepreneurial university is recognized by its proactive approach of the decision-making process towards the “production” of knowledge and information responding to real situations and pressing problems coming from outside. (Etzkowitz)

9. The entrepreneurial university model Capitalisation Interdependence Reflexivility Hybridisation Independence

10. Evolution of the Universities Mission Teaching,Research, Economic, Social and Environmental Aspects: Sustainable University. Teaching,Research, Economic and Social Aspects: Entrepreneurial University Teaching and Research Teaching

11. Entrepreneurial University and Sustainability: The same problems and drivers as for the other entrepreneurs? Sustainability : A leading role for the Entrepreneurial University A responsability for the Entrepreneurial University Sustainability : A Risk for the Entrepreneurial University?

12. interdependence Research, creation of reliable information, Multidisciplinary cooperation with institutions, Communication with academic institutions velocity of changes diversity ambiguity

13. What we should not forget while implementing Sustainability into Universities?

14. Behave according to Sustainability Evaluate and promote University wide recycling systems , catering outlets waste reduction ,energy Auditing , ethical investment  and purchasing policy, land-use, transport, building/planning,training programs , development of human capital,protection of intellectual property, work/student-life balance,corporate governance, etc. Teach Sustainability Include Sustainability as part of the program of each subject, such as Environmental literacy in Courses, Best practices of “Good companies”, Ethical Issues, Human Rights, etc. Active participation of teacher and students how to implement sustainability in Universities, promote the Culture for sustainability to other institutions, organizations and corporations. Dissemination of knowledge: Seminars, Conferences, Activities from Students Organizations Teach for Sustainability

15. Study CaseCzech Republic University of Economic in Prague Czechoslovak Higher Education Act of 1991 1998 Higher Education Act Statute of the University of Economics Prague 16th March 2001

16. + - -possibility of dialog, -recycling waste, -training programs for employees, -cooperation with other universities and organizations -top-down structure -lack on ecological auditing -corporate governance and sustainability are not core values of the whole strategy

17. Some conclusions: • The dissemination of the information is a pressing issue • for academic institutions • -Close structures have to open themselves • if they do not want to disappear • -The concept of entrepreneurial universities • encompasses the concept of interaction and communication • among all sectors of the society • -SU have to mantain their aims for education and research • -The advantage that entrepreneurial universities have in comparison • with typical entrepreneurs is that they have stronger weapons • to struggle against complexity: • Research and development in a multidisciplinary context...

18. Thanks!