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Why would Kermit be described as a green consumer?. Lesson 2: Ways to reduce eco-footprints. Better Together Jack Johnson. Four ways to reduce eco-footprints Describe four examples of how people are being encouraged to reduce their eco footprints
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Why would Kermit be described as a green consumer? • Lesson2: Ways to reduce eco-footprints
Better TogetherJack Johnson Four ways to reduce eco-footprints Describe four examples of how people are being encouraged to reduce their eco footprints Evaluate schemes to help people reduce their ecofootprints
The big contributors to Cambridge’s eco-footprint Transport 18% Shopping 22% Waste 13% Energy 26%
Four examples • Today we’re going to look at four examples of how people are being encouraged to reduce their eco-footprints • M&S Plan A (Shopping) • BedZED (Energy) • Cambridge Traffic Management (Transport) • Curitiba Recycling and Garbage (Waste) • You should make notes as we go • Remember that you can download the PowerPoint tonight if you miss anything
Green Consumerism • Consumerism is a fancy way of saying shopping for goods and services • Green consumerism means shopping for goods and services in an ethical and ecologically-friendlyway
Fair trade chocolate – the farmers get a fair wage He has an ethical bank account – his money won’t be used to fund environmentally destructive activities He cycles rather than drives so that he doesn’t use petrol Environmentally friendly, non-biological detergent
Green Consumerism • Some shops actively encourage people to be Green Consumers • Most supermarkets have schemes to encourage people to use fewer plastic carrier bags • Fair Trade is used a selling point in cafes • Farmers markets promote locally grown produce • Marks and Spencer’s Plan A campaign is a good example of a company promoting green consumerism
Marks & Spencer Plan A • Plan A is based on 5 key ideas • Climate Change • Waste • Sustainable raw materials • Fair Partnerships • Health • YouTube video • M&S website
Reducing waste • It’s difficult to cut down on material waste like packaging. The producer pays principle makes the manufacturer pay • Councils can encourage people to reuse and recycle by making them pay to throw rubbish away (direct variable charging) • Combined heat and power plants convert the heat from incinerating rubbish into electricity
Reducing waste • Curitiba is a very unusual Brazilian City • The city has been recycling far longer than most MEDC cities • We’re going to watch an excerpt from the Curitiba video about recycling and waste
Reducing energy consumption • Buildings are responsible for a lot of energy consumption • This video is about a housing development called BedZED • The homes are designed to consume very little energy
BedZED summary • Thermally efficient • Natural, recycled or reclaimed materials • South facing homes that are naturally warmed by sunlight • North facing offices to reduce need for air-con • Extra thick insulation • Making renewable energy • Low energy appliances • Energy tracking meters • Combined heat and energy boiler using tree waste • Green transport opportunities
Reducing the impact of transport • Congested streets are bad for business and bad for the environment • People can’t get to work • Deliveries won’t be made on time • Fuel is wasted if engines are kept running when stationary • This produces unnecessary pollution
Traffic in Cambridge • Cambridge is very old, so the streets are very narrow • There are several schemes to reduce the impact of transport in Cambridge • Video 1 Problems • Video 2 Solutions
Homework • Visit RAFL on the Smart Cloud • Download today’s presentation • Make sure that you’ve completed the SWOT analysis and that you’ve • Research sustainability in Cambridge
Click on this red book for the PowerPoints from Lessons 1 and 2 You should have already done this Remember that these red books give you extra guidance Do this tonight