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Online Content Across Cultures

Online Content Across Cultures. by Dr. Sylvia van de Bunt-Kokhuis FLUID on TOUR Workshop 15 September 2005. Contents. Introduction Filter cases Digital/media literacy Outlook. Chinese business schools. MBA programs: faculty `borrows’ from western partner schools

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Online Content Across Cultures

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  1. Online Content Across Cultures by Dr. Sylvia van de Bunt-Kokhuis FLUID on TOUR Workshop 15 September 2005

  2. Contents • Introduction • Filter cases • Digital/media literacy • Outlook

  3. Chinese business schools • MBA programs: faculty `borrows’ from western partner schools • Holistic approach disappeared • Rationalistic mental map • obsessed with strategy, leadership • (AOM 2005, Liang and Lin)

  4. Filtering cases (D) • Search engines • Educational portals • Software, bandwidth

  5. PEW Internet Search Engine Users • http://www.pewinternet.org/pdfs/PIP_Searchengine_users.pdf

  6. Web watch • 15 top search engines test (www.consumerwebwatch.org): • improvement disclosure clarity needed • Paid inclusion clarity needed • Disclosure statements unclear (light gray, many clicks deep, frustrating)

  7. Case Ethiopia • Rural and multilingual society • Low internet penetration and high tariffs • Local Ge’ez script since 100 BC • Today 40 encoding systems and key board layouts • Incompatible solutions • Lack of international standards

  8. Korean case • US culture and language influences the Korean internet environment (Taik-Sup Auh, 1998) • Information in other languages reaims unexplored • Software for machine translation English > Korean still unsatisfactory

  9. Filtering cases (E) • IPR

  10. Filtering cases (E) • Language • - hybrid languages • - loss of punctuation • - Sami language

  11. Online communication • Missing elements such as: • context perception • Direct eye contact • Gestural information • Side talk • Dynamic real-time repair mechanisms

  12. Japanese online • Prof. Yasushi Haga (Tokyo Institute of Technology) explains why Japanese lack behind in online communication: • shy, group-oriented, harmony • choosing submission over attack and harmony over conflict

  13. Japanese online • Stomach talk (Wallace, 2005) • Nonverbal communication needed to create trust in business relatiuon • `it is difficult` might mean `no’ was her experience in electronic negotiations

  14. South Koreans online • According to Ken Takeuchi: South Koreans tend to speak out frankly • Open source becomes success • Ohmy News is media revolution • Success: readers can comment directly and online • www.ohmynews.com

  15. Filtering cases (E) • Ethics • content filters • family filters • monitoring students

  16. Digital and media literacy • Integrity of information • Image making • Mental maps

  17. WWW and cultural heritage • Central and Eastern Europe • Concentration of worldwide media • Developing countries

  18. OUTLOOK • Crucial skills for 21 century • Cultural integrity • Role of the teacher • Awareness training • Architecture of the web

  19. Cultural sensitivity online • success of a business depends on cultural nuances • Colour white is purity (USA) or death (Japan) • Colour red is happiness (USA) or danger (China) • Make features that make users `feel at home’ e.g. CNN uses national flags to localize customers

  20. Social sphere initiatives • Weblogs • Cyber Playground • UNESCO B@bel • Unicode standard for West African language N’ko

  21. More about the FILTER project www.filternetwork.org or contact sbunt@hhs.nl

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