1 / 33

Plan… Produce… Promote… Y e a r b o o k

Plan… Produce… Promote… Y e a r b o o k. Josh & Jeremy Cady. Team Building: Interviewing is very important Staff assignments Weekly performance meetings Editors – not popular positions. Main editor (the boss) Photo editor Sports editor Copy editor Ad’s editor. Selecting your tools:

sabina
Download Presentation

Plan… Produce… Promote… Y e a r b o o k

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Plan…Produce…Promote…Yearbook Josh & Jeremy Cady

  2. Team Building: • Interviewing is very important • Staff assignments • Weekly performance meetings • Editors – not popular positions. • Main editor (the boss) • Photo editor • Sports editor • Copy editor • Ad’s editor

  3. Selecting your tools: • Computers and monitors This is crucial to an efficient yearbook program The best option is to have one computer per editor • Network Each school has a different set of rules that apply however, ALL of the computers must talk to each other

  4. Selecting your tools: -Cameras Create a kit for all cameras. Purchase large CF cards .2GB, they are very cheap! Purchase 1 sports lens for better sports photos -Fun Stuff Fridge for treats I-Tunes Starbucks cards for performing students Deadline pizza parties Late night parties

  5. Organization: • It is the key! (one of them) • Image folder sequence. 1 computer must be designated for image downloading. If the images are spread out over all of the computers, you are sure to loose images. • Photo management Run a Photoshop action to re-name all of the images to a specific set of rules. CMYK-Curves-Sport or Activity-Folder Destination

  6. Organization: • Backup workflow All pages and image must be backed up each night. Backup to an external hard drive. • Desk organization Desks and workstation must be clean.

  7. The Ladder: (your roadmap) 60% of yearbookin is organization and planning! • HJ Planner If you are not using E-design, this is a great way to make your ladder electronic.

  8. Deadlines: • Plant deadlines VS school deadlines The students only need to see the school created deadlines. • Deadline sections The first step is to decide what sections will be submitted on which deadline. • Staff deadline goals and awards It is important to set weekly and monthly goals for the staff.

  9. Financial Planning: • Remember, you are the only club that sells the annual history book • Yearbook awareness is the key!! • 2 income sources: Ads and book sales • We are in a “value meal society!" Sell packages! • Sell items in your packages that are profitable for the staff.

  10. Packages: • Package A: Thrift package- Yearbook only. $50.00 • Package B: (Best Value)- Yearbook and personalized name stamp. $60.00 • Package C: (Platinum package) yearbook, name stamp and a plastic cover. $65.00 • Package A: School earns a profit on the yearbook only. • Package B: The school earns an additional $7.00 on the name personalized. • Package C: The school earns an additional $11.00.

  11. Budget: Expenses • Pages: 160 • Copies: 500 • Base contract---------------------------------$30,000.00 • Cover additions------------------------------$2,500.00 • End-sheet additions------------------------$1,000.00 • Extra pages------------------------------------$3,200.00 - 16 pages@ 200 per page • Extra copies------------------------------------$2,200.00 • Proof corrections-----------------------------$200.00 • Name stamps----------------------------------$300.00 • Shipping-----------------------------------------$600.00 • Total----------------------------------------------$40,000.00 • Cost per copy-----------------------------------$80.00.00 Knowledge is power!

  12. Budget: Sample # 1 Sale # 1-200 copies----------------$40.00=$8,000.00 Sale # 2-200 copies----------------$50.00=$10,000.00 Sale # 3-100 copies----------------$55.00=$5,500.00 Book sales total---------------------$23,500.00 Ad sales-------------------------------$10,500.00- 30 pages@350.00 Photo commissions----------------$3,000.00 Total income-------------------------$37,000 Total expense------------------------$40,000 Profit-----------------------------------$-3,000.00 What happened?

  13. Income: Sample # 2 Sale # 1-200 copies----------------$50.00=$10,000.00 Sale # 2-200 copies----------------$60.00=$12,000.00 Sale # 3-100 copies----------------$70.00=$7000.00 Book sales total---------------------$29,000.00 Ad sales-------------------------------$10,500.00- 30 pages@350.00 Photo commissions----------------$3,000.00 Total income-------------------------$42,500.00 Total expense------------------------$40,000.00 Profit-----------------------------------$-2,500.00

  14. Budget: Sample Excel Spreadsheet

  15. Review: • Your team – pick only the best staff • Your tools – purchase the right equipment • Your system – stay organized • Chart your yearbook – use the HJ planner • Make your deadlines – it will only help you • Budget for a successful yearbook – play it safe

  16. TAKE A BREAK!10 Minutes Josh & Jeremy Cady

  17. We produce what you send us! • Garbage in….garbage out!

  18. Signature match up: It is very important when possible to submit pages in full signatures and not random pages. Why is this important?

  19. QPP or Quick Panel Plus: • Data files It is so important to provide your school photographer with clean data. This is the beginning of all sorrows if the data is missing important fields. • Request a photographed list for section building. If you do not know number of students photographed per grade, the panel pages will not be created correctly.

  20. Coverage: • The yearbook is for the entire school The more people that are pictured in the book, the more book that you will sell. People are IN LOVE with themselves. Building on this knowledge , we can truly sell more books.

  21. Covering all your sports games. It is imperative to cover all sport and activities.

  22. Seniors: • If seniors are in the book, they will buy one. Always promote senior portrait and ad sales to better increase senior book sales. • Senior quotes Proof read all quotes! A good way to stay out of the fire is to have the senior sign their name next to their quote.

  23. Create a proof book It is a great idea to print out every page of your yearbook and keep it in a folder in book form.

  24. Page Creation: E-Design E-design is the Herff Jones online page creation software that is free of charge and can be used from school, home or Starbucks InDesign InDesign is the Adobe page creation software that is installed on a computer locally and has way more in-depth options for page creation.

  25. Adobe InDesign

  26. Upload with e-Page

  27. connects three major components of the yearbook all in one virtual place! Your ladder Your page design Your photo management Log on anywhere No missing links No uploading No possible loss of data No Kidding!

  28. Lets take a test drive • No Kidding!

  29. The Yearbook: – Your exclusive product • Selling Yearbooks… • Selling Ads… • Senior Ads • Business Ads

  30. The Yearbook – Your exclusive product • Selling Yearbooks • Raise awareness • We must do something new!!!

  31. Selling Yearbooks • Yearbook assembly day • Web links • Mass emails • YouTube • Sales banners • Car flyers • Online sales • Everyone loves a discounts • Create sales Buzz!

  32. Selling Ads • Business’s must believe in the power of the yearbook • Offer Platinum Ads • Renew previous ads with a renewal sales plan • Offer students cash rewards or incentives to sell ads • Senior ad nights are awesome! • Give parents options • Offer a senior package • Create sales Buzz! Cold Calling Friends and Family $$$ Vendors RENEW

  33. The yearbook is an exclusive productThe yearbook is the only real school history book! PlanProducePromoteYearbook

More Related