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bitte kronkvist@tpb.se tpb.se

Do we reach our target groups?. bitte kronkvist@tpb.se www.tpb.se. Mechelen 2009-08-19. Target groups i Sweden. Visual impairment, blindness Dyslexia/Reading and writing disability Mobile impairment Aphasia or other language impairment Convalescents in hospitals etc. Talking Books 2008.

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bitte kronkvist@tpb.se tpb.se

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  1. Do we reach our target groups? bitte kronkvist@tpb.se www.tpb.se Mechelen 2009-08-19 bitte.kronkvist@tpb.se

  2. Target groups i Sweden Visual impairment, blindness Dyslexia/Reading and writing disability Mobile impairment Aphasia or other language impairment Convalescents in hospitals etc bitte.kronkvist@tpb.se

  3. Talking Books 2008 Målgruppen Enkätsvar 15% 22% x 20% 65% 78% Targetgroup Target group Users Reading and writing disability/dyslexia Others Visual impairment bitte.kronkvist@tpb.se

  4. Facts • Loaners talking books • Subscribers talking newspapers • Students(university and college level) • average age 69 years • 67 % female och 33 % male • 68 % old-age pensioner • 61 % cohabiting • average age 77 years • 65 % female and 35 % male • 88 % old-age pensioner • 57 % cohabiting • average age 31 years • 53 % female and 47 % male • 40 % employed • 57 % cohabiting bitte.kronkvist@tpb.se

  5. Disablities bitte.kronkvist@tpb.se

  6. Technology at home bitte.kronkvist@tpb.se

  7. Technology for reading bitte.kronkvist@tpb.se

  8. Requests bitte.kronkvist@tpb.se

  9. What do we do now? Keep on developing! Digital services using TPB-cataloguekatalog.tpb.se searching for books book reviews downloading 600 libraries kiosk for talking books 3 000 students (university and college level) streaming listen to samples Marketing library services to persons with reading and writing disabilities bitte.kronkvist@tpb.se

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