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Content Marketing بازاریابی محتوایی. Public Relations Consultant Marketing & Branding Strategist Journalist. Co-Founder, CEO Akhbar Rasmi Media Agency First Content Distribution Platform in IRAN. MBA BS in Advertising Management. Who am I ?.
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Content Marketing بازاریابی محتوایی
Public Relations Consultant • Marketing & Branding Strategist • Journalist Co-Founder, CEO Akhbar Rasmi Media Agency First Content Distribution Platform in IRAN MBA BS in Advertising Management Who am I ?
روندهای جهانی بازاریابی به کدام سو می رود؟ نقش بازاریابی محتوا در آینده تجارت چیست؟ ضرورت های بکارگیری بازاریابی محتوا در دهه دوم قرن ۲۱ چیست؟ روندهای جهانی بازاریابی
90% of the world’s information today has been created in the last 2 years Revolution of Data & Communications
بازاریابی محتوایی یک استراتژی بازاریابی است که به وسیله آن اطلاعات • با ارزش • مرتبط با خواسته مخاطب • و مداوم تولید و توزیع می شود تا مخاطب مشخصی جذب محصولات یا خدمات شرکت شود Paradigm shift in Marketing& IMC
The average budget spent on company blogs & social media has nearly tripled in three years. Blogging Source:hunspot
Businesses that BLOG ≥20 times/month get 5X more traffic than those who BLOG ≤4 times/month. BLOGGING Source:hunspot
Most people read blogs more than once/day. BLOGGINGSource:hunspot
Companies that blog have 55% more website visitors. BLOGGINGSource:hunspot
Businesses with websites of 401-1000 PAGES get 6X more leads than those with 51-100 . Content-Oriented websiteSource:hunspot
Video was the fastest growing form of ad format in 2012 & 2013 Each day 100 million internet users watch an online video. 90% of user say that seeing a video about a product is helpful in the decision process. By next year video ad spending will increase from $1.97 billion to $5.71 billion. Video Marketing
44% of online shoppers begin by using a search engine. Worldwide, 131Bsearches per month on the web. PER DAY 4,000,000,000 PER HOUR 175,000,000 PER MINUTE 2,900,000 Organic Search
There is BIG SHIFT in paradigm of Marketing: now it’s time for CONTENT BIG SHIFT
«منتشر کن یا از بین برو» Publish or Perish Paradigm shift in Marketing& IMC
Businesses Media How Akhbar Rasmi Works?
Virtual Public Relations Office Distribute News Collect Feedbacks Publish on AR Create News
آژانس روابط عمومی • تولید خبر • توزیع خبر • انتشار خبر کسب و کارها رسانه ها با سپاس از توجه شما AkhbarRasmi.com Kasiri@AkhbarRasmi.com www.linkedin.com/in/MajidKasiri