C ontents

1. Starting a Business When Thomas Edison defined genius as 1% inspiration and 99% perspiration, he could have been talking about starting a business. Starting a new business will change your life. When starting a new business, there are many important decisions to make and many rules and procedures that must be addressed. But first of all, you need creative ideas and the ability to execute your ideas. Contents

2. Unit 5 01 Lead-in 02 Text A 03 Text B 04 Practical Writing

3. Vocabulary 1 Unit5 Lisn Spot Dem Lead-in Look at the pictures and guess the meaning of the words, using a dictionary to check your answers. mop n. bedroomn. waitress n.

4. Vocabulary 1 Unit5 Lisn Spot Dem bend downv. wring outv. twistv.

5. Vocabulary 1 Unit5 Lisn Spot Dem flea market n. couch potaton. dollarn.

6. Listening 2 Voca Unit5 Spot Dem _____ ____ Script Joy Mangano is the President of Ingenious Designs. She is talking about her experiences on starting her own business. Listen to the talk and choose the best answer for each statement. • She had children under age when she divorced. A. 2; 3 B. 7; 2 C. 3; 7 √

7. Listening 2 Voca Unit5 Spot Dem Script 2. She always felt it was hard to the floor. A. map B. mop C. mend 3. She first sold the mop at . A. flea markets B. super markets C. free markets 4. The experts on shopping TV tried to sell the mop on TV, and it . A. felt good B. failed C. succeeded • She gave an on-camera demonstration and the phone the mop went crazy. A. offering B. asking about C. ordering ____ √ ____ √ ____ √ ____ √

8. Lisn Voca Spot Dem Tape Script I was 33 and divorced had three kids under age 7 and was barely keeping up payments on my small two bedroom home by working extra weekend hours as a waitress. There were times when I would lie in bed and think I don’t know how I’m going to pay the bills. Somehow one idea helped me out. I always felt it too hard mopping the floor. I was tired of bending down putting my hands in dirty water wringing out a mop. So I thought there’s gotta be a better way. How about a “self wringing” mop? I designed a distinctive tool you could twist in two directions at once and still keep your hands clean and dry.

9. Lisn Voca Spot Dem Tape Script I set out to sell it first a few at flea markets. Then I thought about the media. But would couch potatoes buy a mop? The experts on shopping TV gave it a try and it failed. I was sure it would sell if they’d let me do the on camera demonstration. And I told them “Get me on that stage and I will sell this mop because it’s a great item.” So I got on the stage and the phones ordering the mops went crazy. We sold every mop in minutes. Today I am president of Ingenious Designs a multimillion dollar company and one of the stars of HSN the Home Shopping Network.

10. Spot Dictation 3 Voca Unit5 Dem Lisn Listen to the talk again and fill in the missing information. I was 33 and divorced, had three kids under age 7, and was barely keeping up payments on my small home by working extra weekend hours as a waitress. There were times when I would lie in bed and think, I didn’t know how I was going to Somehow, one idea helped me out. I always felt it too hard mopping the floor. I was tired of putting my hands in dirty water, wringing out a mop. So, I thought, there’s gotta be a better way. 1 ___________ two-bedroom 2 __________ pay the bills 3 ____________ bending down • two bedroom 2. pay the bills • 3. bending down

11. Spot Dictation 3 Voca Unit5 Dem Lisn How about a “self-wringing” mop ? I designed a distinctive tool you could in two directions at once and still keep your hands .I set out to sell it first a few at flea markets. Then I thought about the media. But would buy a mop? The experts on shopping TV gave it a try, and it failed. I was sure it would sell if they’d let me do the on-camera . 4 ____ twist 5 ___________ clean and dry 6 ____________ couch potatoes 7 ____________ demonstration 4. twist 5. clean and dry 6. couch potatoes 7. demonstration

12. Spot Dictation 3 Voca Unit5 Dem Lisn And I told them, “Get me on that stage, and I will sell this mop because it’s a great item .” So I got on the and the phones ordering the mops went crazy. We sold very mop in minutes. Today I am of Ingenious Designs, a company, and one of the stars of HSN, the Home Shopping Network. 8 _____ stage 9 ________ president 10 ______________ multimillion-dollar 8. stage 9. president 10. multimillion dollar

13. Demonstration 4 Voca Unit5 Lisn Spot Your company just developed a new product and you want to sell it on the TV Home Shopping Network. How can you make The demonstration and attract more customers? Discuss with your group and demonstrate it to the class to see if any of your classmates would like to buy your product. Think about the following question: • What is the biggest feature of your product? • What are the functions of the product? • What benefit does the product bring? • Why is your product superior than other similar products? • How can you persuade the viewers to buy immediately?

14. New Words and Expressions Summary Unit5 Reading Structure Text A Grammar Focus Text A Comprehension Discussion Vocabulary Translation

15. Text A Unit5 Text A New Words and Expressions: tenacityn.坚韧 insistv.坚持 infantn.婴儿，幼儿toddlern.初学走路的孩子 attribute sth to把…..归功于 intuitivelyad.直觉地 missn.思念 retailern.零售商 fadn.时尚，一时流行的狂热 make sense 有意义 shootv.拍摄basementn.地下室 stuffed animal毛绒动物玩具 propn.道具

16. Text A Unit5 Text A New Words and Expressions: financev.给……提供资金 savingn.存款 driven.动力determinationn.决心 gamblen.冒险；赌博entrepreneur n.企业家 distributorn. 分销商investv. 投资 fairn. 展览会 annuala. 一年一次的；一年的 affordv. 买得起 displayn. 陈列，展览 boothn. 货摊，售货亭tagn. 标签 terrifyv. 使惊吓

17. Reading 1 Text A Unit5 Read the story about how Julie Clark started her own businessand answer the following questions. 1. What are the key elements that contribute to Clark’s success? • What did Clark want to do for her child? • How did other people think of Clark’s idea? 4. How did Clark make her first product? 5. Why did Clark choose The Right Start as her distributor?

18. Text A Unit5 No Guts, No Glory (I) Tran Hers was a simple idea. Babies loved it. Adults weren’t so sure. Tenacity, Toys and a Talent for Teaching 1 How did a high school English and art teacher,with no business experience, create a multimillion-dollar company?There was never a master plan, insists Julie Aigner-Clark,39, whose popular Baby Einstein line of videos and books for infants and toddlers is known to millions of parents around the world. * 没有胆量,就没有辉煌(一) 她的想法是简单的｡孩子们喜欢它｡成年人却不那么确定｡ 坚韧､玩具和教学的天赋 一个没有任何商业经验的中学英语兼艺术老师怎样创立了一个拥有数百万美元资产的公司｡39岁的朱莉•艾格娜•克拉克坚持,她从没有过总体创业计划｡她为婴幼儿设计的“小小爱因斯坦”系列录像和书籍受到了全世界数百万家长的欢迎｡ 本句主语是Julie Aigner-Clark,谓语是insists,宾语There was... 前置;whose... 非限定性定语从句,修饰先行词Julie Aigner-Clark｡

19. Text A Unit5 No Guts, No Glory (I) Tran attributes her success to She common sense and tenacity. 2 When her daughter Aspen was born in 1994 , Clark said she knew she wanted to stay home with her. “She became my world. I Wanted to play with her and read to her and do the things I knew Intuitively were good for my child. At the same time, I realized I missed what I had focused on so much — literature and art — and I thought, it would be so great if my child loved this as much as I do.” * attribute something to somebody/something to believe or say that a situation or event is caused by something ▲Don’t attribute all your mistakes to objective causes 她将自己的成功归功于常识和坚韧｡ 克拉克说,当她的女儿阿斯彭在1994年出生后,她知道自己很想留在家里,跟女儿在一起｡“她成了我的世界｡我想跟她一起玩,给她读故事,为她做那些我感觉对她有益的事｡与此同时,我意识到自己已经失去了那曾占据我大部分精力的事业——文学和艺术｡我想,如果我的孩子也能像我一样喜欢那些该多好｡” I missed... 是宾语从句;what引导的宾语从句做missed的宾语,what 在从句中作介词on的宾语;破折号表示解释说明;and连接并列句;it would... 是宾语从句｡

20. Text A Unit5 No Guts, No Glory (I) Tran 3 But Clark found educational products designed only for older children . Aspen loved looking at things , and Clark loved classical music. Common sense connected the dots. 4 Friends didn’t have high expectations for her idea. Retailers thought it would be a passing fad. But it made sense to Clark. “I knew that if my baby liked this, other babies would .” as well as well in addition; also; too ▲She insisted on directing the play and on producing it as well. Note: 比较also, too, as well Also is the most formal and the most likely to be used in formal writing such as reports. As well is the most informal and the most likely to be used in speech. Too is never used at the beginning of a clause. Also is not usually used at the end of a clause. 然而,克拉克发现,市场上只有为大一些的孩子们设计的教育产品｡阿斯彭喜欢观察东西,而克拉克又喜爱古典音乐｡常识让她将这两点联系起来｡ 朋友们对她的想法并没有寄予太高期望,而零售商们也认为那只是一时的狂热｡但克拉克很确定,这是行得通的｡“我知道,如果我的孩子喜欢,其他孩子也同样会喜欢｡”

21. Text A Unit5 No Guts, No Glory (I) Tran 5 She launched The Baby Einstein Company in 1997, and shot the first video in the basement of her Atlanta home,using Aspen’s most liked stuffed animals and toys as props . Operating the borr- owed camera was Clark’s husband, Bill. 6 The Clarks the project with $15,000 from their . savings financed finance ①vt. to provide money especially a lot of money to pay for something ▲The repairs to the school will be financed by the educational department. Synonym：fund ②n.(the management of) a supply of money ▲We need to raise finance for further research. financial a. relating to money or how money is managed ▲This company was in serious financial difficulties. savings n. all the money that you have saved, especially in a bank ▲Buying a house had taken all their savings. savings account a bank account in which you keep money that you want to save for a period of time and which pays you interest on the money you have in it 1997年,克拉克成立了“小小爱因斯坦公司”,她在亚特兰大的家的地下室里,用阿斯彭最喜欢的毛绒动物玩具作道具,拍摄了第一段录相｡录 像机是借来的,负责拍摄的是克拉克的丈夫比尔｡ 克拉克夫妇从他们的积蓄中拿出15000美元投入到这个项目中｡

22. Text A Unit5 No Guts, No Glory (I) Tran “It may not sound like a lot of money, but I wasn’t working. I remember my parents shaking their heads and saying, ‘Oh, my God, Julie, what are you doing? This is so expensive.’” Part of Clark’s drive to succeed came from her determination not to lose the family’s savings. The personal gamble was also huge. “I was a teacher, not an entrepreneur.” “这看起来并不是很大一笔钱,但当时我没有工作｡我记得我的父母摇着头说,‘哦,我的天啊,朱莉,你在做什么?这也太贵了｡’”克拉克获得成功的动力,部分源于她不想损失家里的积蓄的决心｡她的确冒了很大险｡“我是一名教师,并不是一个企业家｡”

23. Text A Unit5 No Guts, No Glory (I) Tran * distributor set her sights on 7 Realizing she needed a , Clark The Right Start, a company that sold products for babies. It had about 40 stores nationwide, a huge mail order business and customers like herself — educated moms who wanted to in their chil- dren’s future. * invest invest v. to put money, effort, time, etc into something to make a profit or get an advantage invest (something) in something ▲Oliver made a fortune by investing in the bond market. investment n. the use of money to get a profit or to make a business activity successful, or the money that is used ▲Stocks are regarded as good long-term investments. educated过去分词做定语; who引导定语从句,修饰先行词moms,who在从句中做主语｡ distributor n. a company or person that supplies shops and companies with goods 当克拉克意识到需要找一个分销商时,她找到了“莱特·斯达特”公司｡这家公司专门销售儿童产品,在全国有40多家分店､大规模的邮购服务,以及像她一样的顾客——受过良好教育的,想为她们的孩子的未来投资的母亲们｡ Realizing... 现在分词短语作状语,动词realize 和主语Clark逻辑上是主动关系,因此用现在分词形式; a company... 是The Right Start的同位语; that sold... 是定语从句,修饰company,关系代词that在从句中作主语｡ set one’s sights/heart/mind/on (doing) something to want very much to have or achieve something, or to be determined to do something ▲He set his sights on crossing the Pacific by balloon. ▲Ellen has completely set her heart on that house.

24. Text A Unit5 No Guts, No Glory (I) Tran 8 Clark jumped on a plane, headed to the Toy Fair, an annual trade show in New York City . She a display and The Right Start hadn’t one. The next day, Clark saw a group with The Right Start name tags.“I was so excited that I run to these women and said, ‘ Please, you have to have this product in your store.’ I probably terrified them, but I got a woman named Wendy to take my video.” (By Maria Bartiromo. Adapted. To be continued.) * couldn’t afford booth rented (can/could) afford vt. usually negative to be able to buy or do something because you have enough money or time ▲She couldn’t afford the time off work to see him. afford to do something ▲How can she afford to eat out every night? Note： Afford can be followed by an infinitive with “to”, but not an -ing form. rent ①vt. to regularly pay money to live in a house or room that belongs to someone else or to use something that belongs to someone else ▲ I rented a car from a garage so that I could get about. ②n. the money that someone pays regularly to use a room, house, etc that belongs to someone else ▲ I pay the rent at the beginning of every month. 克拉克冲上飞机,前往在纽约举行的“玩具博览会”,一个一年一度的贸易展会｡她没钱支付展位,而“莱特·斯达特”也没有租展位｡第二天,克拉克看到了带着“莱特·斯达特”公司标签的一队人｡“我当时兴奋极了｡我跑到那些女人面前对她们说,‘你们店里一定要有这个产品,拜托考虑一下吧｡’我也许吓到她们了,但有个叫温迪的女士收下了我的录相带｡” booth n.a small partly enclosed structure where you can buy things play games or get information usually at a market or a fair and连接并列句｡

25. Comprehension 2 Text A Unit5 Part 1 Read the passage again and guess the meaning of the following expressions from the passage. Use a dictionary to check your answers. 1. common sense (Para. 1, Line 4) A. a feeling about something B. the ability to behave in a sensible way and make practical decisions C. the meaning of a word, sentence, phrase etc ____ √

26. Comprehension 2 Text A Unit5 2. launch (Para. 5, Line 1) A. to make a new product, book etc available for sale for the first time or important B. to buy something C. to start something, usually something big 3. huge (Para. 6, Line 5) A. great B. small C. possible ____ √ ____ √

27. Comprehension 2 Text A Unit5 4. mail order (Para. 7, Line 3) A. a system or method for carrying passengers or goods from one place to another B. the official system for carrying letters, packages etc from one place to another C. a method of buying and selling in which the buyer chooses goods at home and orders them from a company which sends them by post 5. head to (Para. 8, Line 1) A. to be at the top of a list or group of people or things B. to go or travel towards a particular place C. to be likely to experience a bad situation soon ____ √ ____ √

28. Comprehension 2 Text A Unit5 Part 2 Rearrange the following events in the right order. 1. Clark realized that she needed a distributor to sell her product. 2. Clark had the chance to talk to someone from The Right Start. 3. Clark had the idea of starting a business and making educational videos for infants, but her friends thought she would fail. 4. Aspen was born. 5. The Baby Einstein Company was founded and the Clarks made their first video. 6. Clark found there were few toys and educational products for infants. 7. Clark went to the Toy Fair. 4-6-3-5-1-7-2

29. Vocabulary 3 Text A Unit5 Part 1 Complete the sentences with the following words. Change the form where necessary. 1. There’s a collection of newest mobile phones on at Exhibition Center at the moment. • Our company will display our newest products on the trade next month. • Decide how you feel about a pair of shoes before you look at the price . • A(n) is a person or business that sells goods to customers in a shop. • The workers that they do not work overtime and the boss had to give in. ______ display ____ fair ____ tag ______ retailer ______ insisted

30. Vocabulary 3 Text A Unit5 6. The company hopes to the new drug by next October. 7. The report does not . Rewrite it! 8. More than 340,000 high income earners in Beijing have declared their income. • I couldn’t the rent on my own. • A(n) is someone who starts a new business or arranges business deals in order to make money, often in a way that involves financial risks. _________ launch __________ make sense ______ annual _____ afford ___________ entrepreneur

31. Vocabulary 3 Text A Unit5 Part 2 Complete the sentences with the right form of the words in the brackets. • We are looking for more (retailer) outlets for our products. • Milk is (distributor) to the local shops by Herald’s Dairies. • We plan to buy some property as an (invest). • The number of staff we can take on will be __________ (determination) by how much money we’re allowed to spend. ________ retail _________ distributed __________ investment __________ determined

32. Vocabulary 3 Text A Unit5 5. The school sees its job as preparing students to make a ______ (contribute) to society. 6. _________(intuitive) told her it was unwise to argue. 7. He managed to _________ (saving) enough to buy a small house. 8. Our family business is a ________ (finance) success but we have given up many important things to achieve it. __________ contribution _________ Intuition _________ save ________ financial

33. Summary 4 Unit5 Text A Complete the summary of the passage by filling in the blanks with the words or phrases from the passage． Julie Aigner-Clark’s daughter, Aspen, was born in 1994. After Aspen was born, Clark with her. Clark thought would be good to her child, but she found that were designed only for older children. She started the in 1997, and her first product was a shot in her basement The Clarks invested in the project, while her family and friends didn’t have for her idea. Clark chose The Right Start as her . She met Wendy, an employee from , on a and persuaded Wendy to take her video for a try. 1 ______________ stayed home 2 _____________ literature and art 3 _________________ educational products 4 ___________________ Baby Einstein Company 5 ________ video 6 _______ $15,000 7 ______________ high expectations 8 ____________ distributor 9 ______________ 10 ____________ Toy Fair The Right Start

34. Structure 5 Text A Unit5 Study the examples and do the exercises after the model. Example 1 • Operating the borrowed camera was Clark’s husband, Bill. 这是一句倒装句，主语Clark’s husband 位于谓语was operating the borrowed camera之后。此句中主语和谓语的位置完全颠倒，叫做完全倒装。只将助动词(包括情态动词)移至主语之前,叫做部分倒装。倒装句有时是因为语法结构的需要而进行倒装，有时是出于强调或承上启下的目的而倒装。Model: You can solve the problem only in this way. • → Only in this way can you solve the problem.

35. Structure 5 Text A Unit5 1. A splendid painting was hanging on the wall. 2. His price was so unreasonable that everybody startled. 3. One can succeed only by working hard. 4. I seldom go to work by bus. 5. Some air conditioners lay on the ground, which are to be shipped to some other cities. Hanging on the wall was a splendid painting. So unreasonable was his price that everybody startled. Only by working hard can one succeed. Seldom do I go to work by bus. On the ground lay some air conditioners, which are to be shipped to some other cities.

36. Structure 5 Text A Unit5 Example 2 • Clark set her sights on The Right Start, a company that sold products for babies. a company that sold products for babies是The Right Start的同位语，起到解释说明的作用。单词、短语和从句都可用作同位语，同位语通常位于所修饰的先行词之后，有时用逗号隔开。 • Model: his failure, due to, fact, he, not, prepare, enough, • interview • → His failure was due to the fact that he had not • prepared enough for the interview.

37. Structure 5 Text A Unit5 • George Bush, present American president, was, governor, state of Texas • I, have, honor, introduce, John’s sister, Jane, you • he, head, company, have to, explain, what, happen • question, what, do, next, not, consider • there, remain, only one problem, namely, who, lead, team George Bush the present American president was the governor of the state of Texas. ________________________________________________________________________________________________ I have the honor to introduce John’s sister Jane to you. ________________________________________________ He, the head of the company, had/has to explain what had/has happened. ________________________________________________________________________________________________ ________________________________________________ The question what to do next hasn’t been considered. ________________________________________________________________________________________________ There remains only one problem, namely, who should lead the team.

38. Translation 6 Text A Unit5 Translate the following sentences into English, using the expressions given in the brackets. 1. 公司将销售额的增长归功于新产品的上市。(attribute...to, launch) 2. 你的促销计划根本行不通，因为费用太高了。(make sense) 3. 如果想扩大市场,你应该找一个分销商负责这一地区。(distributor) The company attributed the increased sales to the launch of the new product. Your promotion plan does not make sense in that the cost is too high. If you want to enlarge your market, you should find a distributor for this area.

39. Translation 6 Text A Unit5 4.你们所有人都为这个项目的成功投入了大量的时间和精力。(invest...in) 5.这个项目对公司的生存至关重要，我们经不起失败。(afford) You have all invested significant amounts of time and energy in making this project a success. This project is vital to the survival of our company and we cannot afford a failure.

40. Grammar Focus 7 Text A Unit5 一般过去时(Simple Past Tense) 一般过去时的形式 动词be: 第一人称单数和第三人称单数用was, 其余的人称用 were。 行为动词：用动词的过去式，没有人称和数的变化。否定式用 助动词 do 的过去时否定式did not，后面的谓语动词用原形。在非 正式语如口语中，did not 可用紧缩形式didn’t。 一般过去时的用法 1. 表示过去的动作或状态，常和明确的过去时间状语连用，如：yesterday, last week, three days ago, in 1998等，或与由when引导的从句连用。

41. Grammar Focus 7 Text A Unit5 例如： She bought the car two years ago. Where did you work when you were in Texas? 2. 表示过去某一段时间内经常或反复出现的动作。句子中常有 every day, often, usually, always, sometimes等时间状语。 When I studied in the university, I read aloud every morning. In the past few years I usually went touring during my vacations.

42. Grammar Focus 7 Text A Unit5 Part 2 Complete the table with the past tense form of the verbs according to the instructions. missed financed launched attributed insisted distributed displayed believed faxed saved

43. Grammar Focus 7 Text A Unit5 terrified shot planned referred studied thought tried stopped bought hurried admitted drove worried sold permitted

44. Grammar Focus 7 Text A Unit5 Part 3 Complete the following passage with the correct form of the verbs in the brackets. After years spent fixing their kids’ computers, Donna Gaynor and Maria Luskin (decide) they (can) earn extra income doing just that for people in their San Diego Neighborhood.So they (take) classes to become certified through the Computing Technology Industry Association, an international IT trade organization. 1 _________ 2 _____ decided could 3 _____ took

45. Grammar Focus 7 Text A Unit5 In 2002, Gaynor and Luskin (form) PC Divas, a mini-business that (bring) in about $3,000 a month. Now they (work) no more than 20 hours a week — usually from 10 : 00 a.m. to 2 : 00 p.m. while their teenage children (be) in high school . They (have) about 250 clients, (charge) $ 75 an hour , and (limit) repairs to computers within a 10-minute radius of their homes. 4 __________ formed 5 _______ brought 6 ______ work 7 _______ 8 _______ are have 9 _________ charge 10 ______ limit

46. Discussion 8 Text A Unit5 Discuss the following questions with your partner and report your answers to the class. 1. What are the advantages and disadvantages of owning a business? 2. Do you want to own a business? Why? 3. Can you create something that you think will sell well? Describe your creative product. 4. What factors do you need to consider if you want to open a retail shop?

47. New Words and Expressions Unit5 Text B Comprehension Text B Vocabulary

48. Text B Unit5 Text B headquarters n.总部executive n.经理主管人员 diaper n.尿布drop a bomb 宣布令人吃惊的消息 replacement n.代替者voice mail语音邮件 hang up 挂电话hope for the best从好的方面着想 initial a.最初的admit v.承认 white lie无恶意的谎言in n. (inf.)门路 passionate a.充满热情的addicted a. (~to) 上瘾 gross v.获得……总收入skyrocket v.猛涨，突然升高 chief financial officer 首席财务官 thrilled a.非常兴奋 overwhelm v.使不知所措；压倒 billion n.十亿 fruition n.成就,实现 New Words and Expressions:

49. Text B Unit5 Text B 1. Mozart (1756-1791): 莫扎特, 杰出的奥地利作曲家。 2. Shakespeare (1564-1616): 莎士比亚，英国文艺复兴时期伟大的戏剧家和诗人。 3. Van Gogh (1853-1890): 梵高，荷兰表现主义大师，后期印象画派代表人物。 4. Disney: The Walt Disney Company华特迪士尼公司，简称迪士尼，是全球第二大传媒娱乐企业，1923年由华特·迪士尼与兄长洛伊·迪士尼创立。 5. Galápagos Islands: 加拉帕戈斯群岛，所属国为南美洲厄瓜多尔。 6. the Sea of Cortez: 科特斯海，所属国为墨西哥。 Notes

50. Text B Unit5 No Guts, No Glory (II) Tran “This Is More Than a Business” 1 After weeks without a response, Clark called The Right Start’s .“I was trying to sound like a big executive,” says Clark, “even though I was on the floor changing a diaper.” The receptionist dropped a bomb: Wendy had left the company. headquarters executive headquarters [group noun] the main offices of an organization such as the armypolice or a business company ▲The top storey of this building is our company’s headquarters. Note: “Headquarter” is not a noun. The only noun is the plural noun “headquarters”. headquarter v. to provide with headquarters to establish headquarters executive ①n. a manager in an organization or company who helps make important decisions ▲She is now a senior executive having worked her way up through the company. ②a. only before noun relating to making decisions and managing businesses or suitable for people with important jobs in business ▲His executive skills will be very useful to the company. 没有胆量,就没有辉煌(二) “这不仅是一个企业” 过了几周后,仍没有回复｡克拉克拨通了“莱特·斯达特”公司总部的电话｡“虽然我当时正在地上换尿布,但我却装得像个高级管理人员一样讲话,”克拉克说道｡接线员告知了一个让人吃惊的消息:温迪已经离开公司了｡