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Diploma presentation “Improvement of pricing policy”

Diploma presentation “Improvement of pricing policy”. Written by Sidlyk Dmytro Oleksandrovich Scientific supervisor: Garmider L. D. The purpose of the diploma research is to examine the system of pricing and how these pricing strategies are applied in the fitness center “Energy Fit ”.

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Diploma presentation “Improvement of pricing policy”

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  1. Diploma presentation“Improvement of pricing policy” Written by SidlykDmytroOleksandrovich Scientific supervisor: Garmider L. D.

  2. The purpose of the diploma research is to examine the system of pricing and how these pricing strategies are applied in the fitness center “Energy Fit”. According to the purpose, the following tasks were set in the diploma project: • To define methodological aspects of pricing and pricing strategies; • To find the most appropriate strategies for different market segments; • To study the existent pricing strategy at the enterprise; • To analyze the current pricing policy of the fitness center “Energy Fit”; • To find new ways for pricing policy improvement; • To develop new pricing policy for entering the new price segments.

  3. General theoretic aspects

  4. The main types of pricing strategy based on product characteristics

  5. Economical activity of fitness center “Energy Fit”

  6. Fitness center structure

  7. Market shares on fitness in Dnipropetrovsk

  8. SWOT analysis

  9. Energy Fit gym prices in comparison to other fitness centers in Novomoskovsk

  10. 20% price increase

  11. Seasonal and daily dynamics of the demand for fitness services

  12. CrossFit equipment

  13. Price calculation for entering to new segment (Costs recovery) • Average client pays: 300 UAH per month • The total value of all costs for service: 300 000 UAH per year • Average visiting: 500 people a day • Murk-up: 30% Accordingly, the annual cost of cards per person: 300 000/500 = 600 UAH. The minimum annual cost of the card: 600 * 1.3 = 780 UAH.

  14. Thanks for your attentionhave a nice day

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