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Cisco’s Made-for- Midmarket Portfolio

Cisco’s Made-for- Midmarket Portfolio. March 2014. Partner Presentation. Cisco Partner Confidential. Agenda. Cisco’s Made-for-Midmarket Portfolio Collaboration Data Center Networking Security Cloud Services.

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Cisco’s Made-for- Midmarket Portfolio

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  1. Cisco’s Made-for- Midmarket Portfolio March 2014 Partner Presentation Cisco Partner Confidential

  2. Agenda • Cisco’s Made-for-Midmarket Portfolio • Collaboration • Data Center • Networking • Security • Cloud • Services

  3. Cisco’s Made-for-Midmarket Portfolio Best Choice to Solve your Customer IT Challenges Key IT Challenges Cloud Security Data and Analytics Business Models Mobility/Video New Model of IT Simple. Smart. Secure. • Collaboration • Business Edition 6000 • Cloud Collaboration • Endpoints • Conferencing • Customer Collaboration • Data Center • Unified Computing • Unified Fabric • Unified Management • Packaged Solutions • Cisco InterCloud • Security • Sourcefire integration • Identity Services • Next-gen Firewall • Content Security: Web and email • Networking • UA and BYOD – Wireless and Switching • Meraki • Routing • Management • Ruggedized • Services • Software-enabled professional services • Proactive support • Delivered by Cisco partners • Cisco SMARTnet Made for Midmarket Portfolio

  4. Collaboration forMidmarket

  5. Collaboration – Made for Midmarket Portfolio Unified Communications Collaboration Endpoints • Improve productivity • Reduce travel-related costs • Improve the quality and speed of decisions • Enhance customer relationships Cisco Business Edition 6000 • Cisco Unity Connection • Cisco Jabber • Cisco Expressway Series • Cisco Unified Attendant Consoles • Cisco Paging Server • 3rd Party Partner Products • Cisco Jabber Clients • Cisco Unified IP Phones • Cisco Smart Desk Endpoints (DX,EX) • Cisco Collaboration Room Sys (MX) • Cisco TelePresence Integration Solutions (SX) Cisco Cloud Collaboration Customer Collaboration Conferencing • Cisco Unified Contact Center Express (On Premise) • Cisco Unified Contact Center Enterprise (Cloud Hosted) • Cisco TelePresence Server • Cisco WebEx In 2012 51% of traffic onthe Internet was Video (Cisco VNI) • 15 billion new networked mobile devices by 2015 (Cisco VNI) $8.1B Commercial addressable market (GMV 2015)

  6. Collaboration – Made for Midmarket Customer Needs I need low cost, high quality video communications I need to support a highly mobile workforce I need to simplify and enrich my customer relations Business Edition 7000 Positioned in portfolio for Enterprises starting from 1000+ users deployments BE6000CSR 10.0 Simplified Setup and new features like Virtual TP Server with 4-way calling NEW DELIVERY MODEL UPGRADE NEW NEW Midmarket Endpoints Easy to set up and low cost Telepresence with the SX10 Quickset and MX200 Room System Cloud Collaboration A comprehensive portfolio of cloud based services to build and resell – HCS, WebEx

  7. Data Center for Midmarket

  8. Data Center – Made for Midmarket Portfolio Server Farm/Consolidation Medium-Large Workload • Cut costs and simplify operations • Unify compute, storage, networking, virtualization, and management into a single platform • Cisco Nexus 3000 Series • Cisco Nexus 5500 Series • Cisco Nexus 2200 Series FEs • Cisco UCS C-Series Rack Servers • UCS C22 and UCS C24 M3 • UCS C220 M3 and C240 M3 • UCS C420 M3 • UCS C460 M4 • UCS Invicta Scaling system • Cisco UCS E-Series (Router option) • Cisco ASA 5500 Series with IPS • Cisco Nexus 5500 Series • Cisco Nexus 7000 Series • Cisco UCS Fabric Interconnects • Cisco UCS 6200 Series • Cisco UCS B-Series Blade Servers • UCS 5100 Series Chassis • UCS B22 M3, UCS B200 M3 • UCS BY60 Series Blades • UCS Invicta Appliance • Cisco ASA 5500 Series with IPS • Cisco Nexus 1000V Unified Management Packages and Virtualization • Cisco UCS Manager • Cisco UCS Central • Cisco UCS Director • Cisco Flexpod, FlexpodExpress • Cisco VSPEX, Virtualized Foundation • Hitachi UCP Select • 3rd Party Virtualization (VMware Hypervisor, Microsoft Hyper-v) $15.0B Commercial addressable market (GMV 2015) 78% of businesses are deploying a private cloud between 2013-2015 • Cisco is now the #2 Data Center vendor worldwide (IDC Server Tracker)

  9. Data Center – Made for Midmarket Customer Needs What are my private, public, and hybrid cloud options? I need to rapidly deploy business apps and services I need simple and secure infrastructure deployments How do I simplify my network and Data Center? Hybrid Cloud Mobility of cloud services – Inter Cloud: Continuity of security and management in hybrid clouds Servers and Storage UCS Invicta Series: Flash-based application acceleration (Whiptail); UCS refresh – next gen Intel, new form factors Nexus Developments Unified Fabric and NX-OS advances, new form factors, and faster connectivity Packaged Solutions Delivers simplicity, agility, efficiency – FlexPod, FlexPod Express, VSPEX, VFSS, Hitachi, SmartPlays NEW NEW NEW EVOLVING SALES MODEL

  10. Networking for Midmarket

  11. Networking – Made for Midmarket Portfolio Unified Access - Wireless Unified Access – Switching • Comprehensive Networking portfolio supports Unified Access and BYOD • Higher performance and integrated security • Meraki cloud managed networking • Access Points • Cisco Aironet 1600 Series • Cisco Aironet 2600 Series • Cisco Aironet 3600 Series • Cisco Aironet3700 Access Point • Controllers • Cisco 2500 Series WL Controllers • Cisco 5500 Series WL Controllers • Cisco Virtual WL Controller • SB: Cisco Small Business 300 and 500 • Wired • Cisco Catalyst 2960 Series • Cisco Catalyst 3750-X Series • Cisco Catalyst 4500E Series • Cisco Catalyst 4500-X Series • Cisco Catalyst 6500 and 6800 Series • Converged Access • Cisco Catalyst 3650 Series • Cisco Catalyst 3850 Series • SB: Cisco 300 and 500 Series Switches • Cisco Prime Infrastructure • Ruggedized products Cloud Managed Routing • Meraki Access Point • MR16 and MR34 • Meraki Access Switch • MS220, MS320 • Meraki Aggregation Switch MS420 • Meraki Security MX Series • Cisco 800 Series Router • Cisco 1900 Series Router • Cisco 2900 Series Router • Cisco 3900 Series Router • Cisco ASR 1000 Series Router • UCS E-series blade • Cisco is the #1 networking • vendor worldwide (Dell’Oro) $18.9B Commercial addressable market (GMV 2015) 81% of firms were deploying mobile friendly wireless infrastructure (Nemertes 2012)

  12. Networking – Made for Midmarket Customer Needs How do I create a fast and secure platform for all types of device? What are my public and hybrid cloud connectivity options? How do I reduce business risk and retain visibility and control? Fast, secure mobility High density 802.11ac wireless (AP 2700); Converged wired and wireless controllers; Security policy across the board iWAN + VPN + Akamai Optimized, application aware branch and cloud connectivity – affordable, fast, intelligent, and secure ISE1.3 + Prime + HA Integrated platform delivering a high availability backbone with “single pane of glass” management and visibility NEW NEW NEW RELEASE

  13. Security for Midmarket

  14. Security – Cisco and Sourcefire: Better Together Midmarket Fit Solutions Attack Continuum BEFORE DURING AFTER Discover Enforce Harden Detect Block Defend Scope Contain Remediate Advanced Malware Protection Firewall VPN NGIPS Network Behavior Analysis NGFW UTM Web Security NAC + Identity Services Email Security Visibility and Context

  15. Security – Made for Midmarket Portfolio Network Security Content Security • Cybersecurity for the real world • Advanced threat protection across the entire attack continuum, before, during, and after an attack • Cisco Next Generation Firewalls • ASA 5512-X • ASA 5515-X • ASA 5525-X • ASA 5545-X • ASA 5555-X • Cisco Next-Gen Firewall Services • Integrated Security on the ISR G2 • Cisco Email Security Appliance • Cisco Web Security Appliance • Cisco Cloud Web Security • Virtual Web Security Appliance (WSAV) • Advanced Malware Protection added from Feb 2014 Secure Access and Mobility Management • Cisco Identity Services Engine (ISE) • Cisco AnyConnect Secure Mobility Client • Cisco TrustSec • Cisco Network Admission Control • Cisco Prime Security Manager $ 4.7B Commercial addressable market (GMV 2015) 41% of network attacks targetedsub-1000 user businesses (Symantec 2013)

  16. Security – Made for Midmarket Customer Needs How do I provide simple and effective security for my mobile users? How do I protect my midsize business from external attacks? How do I reduce business risk and maintain visibility and control? ISE 1.3 MDM Lite Revamped Guest Portal Streamlined VPN Streamlined Licensing Next Gen Firewalls Firewalls with comprehensive next generation services; new services; new low end ASA hardware Sourcefire Integration of Sourcefire into portfolio increases depth of addressing attack continuum; FireAMP integration NEW RELEASE NEW NEW

  17. Cloud for Midmarket

  18. Customer Proposition • Cisco Powered services enable you to connect with confidence • Look for the Cisco Powered logo to achieve: • Faster time-to-value • Assured performance • Continuous innovation Lower initial cost to implement Predictable IT Costs used within operating budgets Lower Total Cost OPEX vs. CAPEX • Cisco Powered Services • Based on validated architectures • Documented scalability • Hosted by certified partners • Undergo third-party audits • End-to-end security • Align with open standards • Benefit from highest % R&D investment-to-revenue Access to New Solutions Business Growth Mid market access to enterprise functionality Heavy focus on business outcome vs. technology

  19. Customer PropositionCisco InterCloud, Open and Flexible Enterprise DC / Private Cloud Provider Clouds vSphere InterCloud Business Edition InterCloudProvider Enablement Platform Cloud Providers Cisco Powered Services Brokered Services Hyper-V End User and IT Admin Portals Azure APIs OpenStack/KVM Secure Fabric, Network, Compute and Storage EC2 APIs CloudStack/Xen

  20. Services for Midmarket

  21. Innovate with Services for Midsized BusinessProvides Opportunities to Drive Growth, Increase Profitability, and Enhance Differentiation Services Innovation Technology Innovation Technology A strong brand and broad smart services portfolio provide partner growth opportunity and differentiation A strong brand, broad portfolio and commitment to innovation provide partner growth opportunity and investment protection PartnerProfitability Portfolio Relationship Value-based Programs and Resources Globally consistent programs, incentives, rewards, and tools enhance profitability and protect partner value Partner-Centric Sales and Service Model Profitability Enablement Programs Partner-CentricSales and Services Model Globally consistent program with incentives, rewards, and tools. Helps partners to effectively market, sell, and deliver services while efficiently managing their practices PracticeEnablement Built on trust, minimizes conflict, generates demand and provides opportunity for differentiation Practice enablement for sales, marketing and services help partners enter new markets more quickly and develop more value-add Partner-Centric sales and services model built on trust, minimizes conflict, generates demand and provides opportunity for differentiation

  22. Why Cisco? With our right-sized, made for midmarket portfolio, you can provide your organization with: Investment Protection Flexible Deployment Options Simplicity Selection Services Ecosystem On-premises, Managed Services, and Cloud Best in class total cost of ownership Easy to deploy, manage, operate, and scale Broadest portfolio Industry leadership with significant R&D Global network of trusted and highly skilled partners Software-enabled and built through 28 years of industry experience

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