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Tradition vs innovation: contradiction in terms or the right perspective ?

Tradition vs innovation: contradiction in terms or the right perspective ?. Davide Fava Democentersipe. Brussels October 11 th. Tradition:. the transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way (oxford dictionary).

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Tradition vs innovation: contradiction in terms or the right perspective ?

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  1. Tradition vs innovation: contradiction in terms or the right perspective? Davide Fava Democentersipe Brussels October 11th

  2. Tradition: the transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way (oxford dictionary)

  3. Innovation: the term innovation may refer to both radical and incremental changes in thinking, in things, in processes or in services (Mckeown, 2008)

  4. An alternative viewpoint…

  5. Production technologies

  6. Tradition vs innovation tradition innovation

  7. Competitiveness: is a comparative concept of the ability and performance of a firm, sub-sector or country to sell and supply goods and/or services in a given market

  8. “Taking the bull by the horns" How to define the right perspective? How to improve the consumers awareness? How support the Agrofood innovation?

  9. 1° FIRST : HOW TO INNOVATE

  10. The evolution of the innovation model Exit from the cellar Share the ideas Involve the actors

  11. Triple helix model “wealth generation” The Scientometrics of a Triple Helix of University-Industry-Government Relations Loet Leydesdorff & Martin Meyer “novelty production” “public control”

  12. 2° SECOND : HOW TO STRENGHTEN THE CONSUMER’S AWARENESS

  13. Promote an alternative view point Involve the community in the creative process

  14. Food products consumer citizens primary rights

  15. Involve the fourth actor Quadruple helix model “wealth generation” Consumer/citizen “novelty production” “public control”

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