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E-Marketing WU-Wien, 22.5.- 2.6.2003

E-Marketing WU-Wien, 22.5.- 2.6.2003. Dr. Thomas F. Huber thomas.f.huber@accenture.com. AGENDA. Introduction Facts & Figures Definitions: eBusiness, (e-)Marketing Aspekte aus Accenture´s Sicht Technologies Politics, Ethics & Law Case Study (2.6.): Dr. Platt, HPW Solutions.

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E-Marketing WU-Wien, 22.5.- 2.6.2003

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  1. E-MarketingWU-Wien, 22.5.- 2.6.2003 Dr. Thomas F. Huber thomas.f.huber@accenture.com

  2. AGENDA • Introduction • Facts & Figures • Definitions: eBusiness, (e-)Marketing • Aspekte aus Accenture´s Sicht • Technologies • Politics, Ethics & Law • Case Study (2.6.): Dr. Platt, HPW Solutions WU-Wien, SS 2003

  3. 1. Introduction • Administratives • Ablauf • Prüfungstermin: 2.6., 12:00-13:00 • Quellen: Script/VO aus dem letzten SS 2002 • Persönliche Vorstellung WU-Wien, SS 2003

  4. Vorstellung • Thomas F. Huber, 20.9.1965 • Betriebsinformatik, BWL • 13 Jahre in ltd. Position bei BILLA/REWE: IT, Administration, Logistik, COO für CEE • (CEO und) Aktionär bei red-stars.com • Aktionär bei e-fulfillment GmbH • Seit 09/2001 Director Products ASG bei Accenture WU-Wien, SS 2003

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