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Enhancing Public Outreach: Communication Strategies for Engaging Society

Explore the importance of public outreach in disseminating vital information through various media channels, with a focus on engaging the public effectively. Learn about harnessing new technology, health, and security information to benefit society. Discover the impact of dedicated public outreach programs and the role of scientists, specialists, and industry leaders in this endeavor.

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Enhancing Public Outreach: Communication Strategies for Engaging Society

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  1. Formidlingsavdelingen department information disseminate communicate inform formidle - middleman - “go between”

  2. Giving societysomething that iscritically important: knowledge

  3. people + information Where do people go for information? ACTIVE newspapers, magazines, etc television internet books exhibitions PASSIVE How are people made aware of information? news billboards advertising - TV, print

  4. Film = active + passive select to watch show film to specific groups accidental tourists

  5. FORM ACTIVE Where do people go for information? media contacts news articles web sites books newspapers, magazines, etc internet books exhibitions PASSIVE How are people made aware of information? press releases posters, brochures, flyers theme campaigns advertising news billboards advertising - TV, print news bits, 30, 50 archives active + passive film

  6. FORM at UiB is special • publication (text) • media contacts • photography • design / multi-media • TV • technical support

  7. Public Relations Public Affairs Liaison Office InfoCentre Public Outreach Info, communication & media MediaCom ...

  8. Beyond the Scientists: the importance of engaging the public, a Public Outreach model information, new technology, health, security, ... X scientists public language, time, ... support, regulations, recruitment, ... Dedicated public outreach programmes can help optimise this exchange.

  9. Effective public outreach requires: scientists public Public Outreach specialists Schools new, important, relevant research leaders industry • resources • coherent, consistent strategies • long-term planning • networking media general public

  10. FORM at UiB • publication (text) • media contacts • photography • design / multi-media • TV • technical support

  11. FORM: publication / text Projects / other forskning.no bilag ”international pack” presentation materials specific projects UiB Magasinet På Høyden www.uib.no English news

  12. FORM: media contacts Special media services / projects Consulting services about media contacts • researchers • UiB leadership • media personnel • presentation of doctoral students • Forskningsdagene. • presentation of special groups

  13. FORM: photo documentation archives portraits photo-journalism technical photography

  14. FORM: design / multi-media both supporting and independent activities team with diverse qualifications • virtual TV • advanced design • multimedia design • web design / structure • printed material production also consulting services in these areas

  15. FORM: film / documentary Some recent productions: Værets ansikt Blå revolusjon Grottemannen Utenfra men hjemme Offline Barndommens rike Tre historier fra helvete Om Golfstrømmen skulle stanse ... Laurie Grundt - kaospilot Decoding the Icelanders Læreplan+ - video bits, 30, 50, series - web tv - interactive video / web - video archive http://www.univisjon.no

  16. FORM: technical support • central apparatus room supporting 6 video editing suites + 1 sound room • editing suites: 4 Mac-based Media 100, 1 Final Cut Pro, 1 for DVD production • sound room: PROTools, Yamaha 02/96 with 5.1 monitoring - sound mixing for both TV & DVD • dubbing studio (20m2) • control room for the studios • combined classical 3-camera TV studio + virtual studio (141m2) • prop / set workshop + prop / set storage facilities • smaller auditorium (43 seats, 82m2) for video conferencing (IP) - 3 camera + 2 video projectors • small video conference room (3-4 persons, ISDN)

  17. Case study: film documentary Decoding the Icelanders - a modern Viking saga • genetic research project • decoding unique population • DeCode Genetics • a modern Viking saga • film prize • formidling prize

  18. Case study: video via web Læreplan+ • web-based educational tool • web-based "video library" • visual background to contemporary issues • classroom tool • 2 themes / year http://www.univisjon.no/L+

  19. Case study: design / multi-media Arkeoland • archaeological digital resource library • interactive teaching • interactive learning presentations • multi-media http://www.uib.no/arkeoland/

  20. UiB knowledge FORM you!

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