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Who am I?

Who am I?. 2nd October 2001 UC Berkeley. Martin Little. Work for Franklin Templeton in Edinburgh Friends with Phillip – first time meeting! BEng (hons) Information Systems Engineering Big interest in all things mobile phone (own 12; five active numbers; user since 1996)

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Who am I?

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  1. Who am I? 2nd October 2001 UC Berkeley Martin Little - UC Berkeley

  2. Martin Little • Work for Franklin Templeton in Edinburgh • Friends with Phillip – first time meeting! • BEng (hons) Information Systems Engineering • Big interest in all things mobile phone (own 12; five active numbers; user since 1996) • Excuse to spend some (more) time in CA • Let me know if you don’t understand accent! Martin Little - UC Berkeley

  3. Mobile Internet ‘God meant us to be wireless-the last cord we were connected to was cut at birth.’ Frank Sanda Martin Little - UC Berkeley

  4. Agenda • Introduction • Overview of current situation • How can/are companies using it • Future developments • Questions • Summary Martin Little - UC Berkeley

  5. Current - Background • WAP - Wireless Application Protocol • Convergence of phones and Internet • Europe & Asia leading North America • Phones widespread in EU & Asia • SMS Martin Little - UC Berkeley

  6. Current - Situation Today • 7 out of 10 popular phones WAP-enabled • WAP was overhyped; now settling down • People are using it (examples up next) • Access cost decreasing; quality of content and functionality increasing • iMode - Japanese contender - coming to Europe? • 4m use computer; 49m use mobile in Japan Martin Little - UC Berkeley

  7. Current - Problems • Slow - 9.6k/14.4k • Limited colour • ‘Walled Gardens’ • Variety of browsers • Small screens and buttons Martin Little - UC Berkeley

  8. Using It – Setting Up • Can be simple to set up • Low cost; use existing Web & DB servers • XHTML – write once, display many HTML template Web browser DB WML template WAP browser Web server Martin Little - UC Berkeley

  9. Using It – WAP & Franklin Templeton • PR opportunity • Initial offering of prices in Germany and the UK • Cheap; test of water • Software easily extendable to other countries and languages • Future possibilities Martin Little - UC Berkeley

  10. Using It – Real World Examples! • Amazon – another customer face • Yahoo! – access to ‘My Yahoo!’ including mail and Messenger; customer loyalty • British Airways – check-in, seat selection, flight info – COST REDUCTION • Intelligent Finance – my bank • The Games Kitchen – Wireless Pets Martin Little - UC Berkeley

  11. Future - Networks • GPRS – fast data (3x14.4k slots) • Corporate data – secure, fast, reliable access to internal networks • Consumer – MP3, video, … • 3G systems – coming slowly • SMS – huge profit margin given tiny data size and non-instant delivery guarantee; more innovation to come here; Enhanced Messaging Martin Little - UC Berkeley

  12. Future – Handsets & Tech • Larger feature-laden handsets vs. small, light, network-reliant handsets (phone and PIM integrate) • Bluetooth – make it easier for phone and computer to talk (phone as modem), phone and headset, phone and phone, etc Martin Little - UC Berkeley

  13. Future - Content • Localisation and Personalisation – phone knows where it is, can recommend local ATM/taxis/restaurants/events • Profiling – walk past a record store, advises latest release • Micropayments – Coke or Starbucks on phone bill Martin Little - UC Berkeley

  14. Summary • Relatively new technology • Problems – HYPE! • Services will improve • Lots of exciting things still to happen – evolving pretty quickly Martin Little - UC Berkeley

  15. Q & A • Any questions? Martin Little - UC Berkeley

  16. Thank you • Thank you for your time • Any further questions: ml@martinlittle.com or http://martinlittle.com/ or http://martinlittle.com/wap/index.wml or +44 7966 381 744 Martin Little - UC Berkeley

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