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How often do people’s mind wander? (percentage wise)

How often do people’s mind wander? (percentage wise) Mind wandering is more specific: it refers to doing one task and then fading into thinking about something unrelated to that task . (Similar, but not the same as daydreaming). MINDS WANDER 30 PERCENT OF THE TIME. User experience CIS 421

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How often do people’s mind wander? (percentage wise)

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  1. How often do people’s mind wander? (percentage wise) Mind wandering is more specific: it refers to doing one task and then fading into thinking about something unrelated to that task. (Similar, but not the same as daydreaming)

  2. MINDS WANDER 30 PERCENT OF THE TIME User experience CIS 421 By Kathy Suria

  3. MIND WANDERING IS A VERY COMMON PHENOMENON • People think their minds are wandering about 10% of the time • During everyday activities our minds wander up to 30% • In some cases, such as driving inan uncrowded highway, it might be as high as 70%

  4. WANDERING PERCENTAGEaccording to Matt Killingsworth

  5. WHY A WANDERING MIND CAN BE A GOOD THING • Allows one part of the brain to focus on the task at hand; Another part of the brain to keep a higher goal in mind. • Example: While driving you’re paying attention to the road, but you’re also thinking about when and where to stop for gas. • Mind wandering might be the closest thing to multitasking. (It’s not really multitasking because it doesn’t exist.) Mind wandering does allow you to switch focus from one idea to another, and then back again quickly. • People whose minds wander a lot are more creative and better problem solvers. Their brains have them working on the task at hand, but are simultaneously processing other information and making connections.

  6. WHY A WANDERING MIND CAN BE A BAD THING • Much of the time when your mind wanders, you’re unaware of it. • Usually “Zoning out” means that you can miss important information. • Example: If you’re supposed to be studying for your finals, but you are interested thinking about what you’re going to do for Spring Break, that may mean you are being unproductive and procrastinating.

  7. TAKEAWAYS • People will only focus on a task for a limited time. Assume that their minds are wandering often. • If possible, use hyperlinks to grab onto this idea of quickly switching from topic to topic. People like Web surfing because it enables this type of wandering. • Make sure you build feedback about where people are so that if they wander, it’s easier for them to get back to the original location or go to the next.

  8. SOURCES • Weinschenk, Susan M. 100 Things Every Designer Needs To Know About People. Berkeley: New Riders, 2011. Peachpit. • http://www.ted.com/talks/matt_killingsworth_want_to_be_happier_stay_in_the_moment • http://greatergood.berkeley.edu/article/item/does_mind_wandering_make_you_unhappy

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