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THOMPSON & COMPANY

ROAD MAP FOR SUCCESS PRESENTATION. THOMPSON & COMPANY. Challenging The Accepted, Exceeding The Expected. THOMPSON & COMPANY WHO WE ARE. A PROFESSIONAL ACCOUNTING AND CONSULTING FIRM ESTABLISHED SINCE APRIL 1984 . OUR MISSION:

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THOMPSON & COMPANY

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  1. ROAD MAP FOR SUCCESS PRESENTATION THOMPSON & COMPANY Challenging The Accepted, Exceeding The Expected

  2. THOMPSON & COMPANY WHO WE ARE • A PROFESSIONAL ACCOUNTING AND CONSULTING FIRM ESTABLISHED SINCE APRIL 1984 . • OUR MISSION: TO HELP OUR CLIENTS ACHIEVE EXTRAORDINARY SUCCESS IN THEIR BUSINESS AND PERSONAL FINANCIAL LIVES • OUR SERVICES: THE FIRM PROVIDES A WIDE RANGE OF SERVICES THAT INCLUDES MANAGEMENT CONSULTING, FINANCIAL ADVISORY SERVICES, BUSINESS VALUATION, ACCOUNTING AND TAX SERVICES. • INDUSTRIES SERVED: ITS CLIENTS COVER VARIOUS INDUSTRIES SUCH AS FINANCE, REAL ESTATE, NON-PROFIT, GOVERNMENT AGENCIES, HEALTH CARE FACILITIES AND VARIOUS SERVICE INDUSTRIES.

  3. THOMPSON & COMPANY ROAD MAP FOR SUCCESS ` GROW YOUR COMPANY How do you grow your company - Knowledge (the right mind set) – coaching - Sound plan - Strategy (business model) - Human capital - Systems & technology - Marketing (branching) - Capital (not always)

  4. THOMPSON & COMPANY CHALLENGES WE FACE • Over 50% of small businesses fail in the first year • Believing you can do everything • Lack of planning • Over dependent on a single customer • Lack of experience • Insufficient capital • Higher taxes • High cost of marketing

  5. THOMPSON & COMPANY ROAD MAP FOR SUCCESS

  6. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • THE BUSINESS MODEL

  7. THOMPSON & COMPANY ROAD MAP FOR SUCCESS MIND SET YOUR CORE BELIEFS ATTITUDE - MAINTAINING POSITIVE THOUGHTS YOUR INTERNAL POWER - KNOWLEDGE IS NOT POWER, THE APPLICATION OF KNOWLEDGE IS POWER THE LAW OF ATTRACTION HAVE THE RIGHT POSITIVE THOUGHTS HAVING THE EMOTIONAL PASSION FOCUSING ON WHAT YOU WANT THE LAW OF CAUSE AND EFFECT CHANGE THE CAUSE, YOU CHANGE THE EFFECT SUCCESS COMES FROM INSIDE OUT, NOT FROM THE OUTSIDE IN

  8. THOMPSON & COMPANY ROAD MAP FOR SUCCESS WHAT BUSINESS ARE YOU IN? OLD SCHOOL THINKING NEW SCHOOL PARADIGM

  9. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • QUESTIONS TO BE ANSWERED • How different are you from your competitors? • Do market conditions favor your business model? • Has your business plan moved from your head to paper? • Is your business model built on a solid foundation? • What % of business comes from a few customers? • How dependent is your business on 3rd party? • How seasonal is your business?

  10. THOMPSON & COMPANY ROAD MAP FOR SUCCESS WHAT PRODUCT/PRODUCTS ARE YOU SELLING? • ARE YOU SELLING FOOD . . . • ARE YOU SELLING THE ULTIMATE DINING • EXPERIENCE

  11. THOMPSON & COMPANY ROAD MAP FOR SUCCESS WHAT PRODUCT/PRODUCTS ARE YOU SELLING? • ARE YOU SELLING TRAVEL . . . • ARE YOU SELLING “FIRST CLASS EXPERIENCE IN EVERY SEAT

  12. THOMPSON & COMPANY ROAD MAP FOR SUCCESS WHAT PRODUCT/PRODUCTS ARE YOU SELLING? • CONTRACTOR - ARE YOU SELLING YOUR SERVICES/COMPANY. . . • ARE YOU SELLING DREAM HOMES

  13. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • THE FINANCING STRATEGY

  14. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • Amount of financing required • Based on Business plan • Source of financing • SBA • Banks • Private Investors • Types of financing • Credit Lines • Leasing • Asset Based Loans

  15. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • YOUR MARKETING SYSTEM

  16. THOMPSON & COMPANY ROAD MAP FOR SUCCESS

  17. THOMPSON & COMPANY ROAD MAP FOR SUCCESS DEFINE YOUR TARGET MARKET 1. Who is your ideal client? 2. Have you established a niche? 3. Do you understand the decision making process of your clients? 4. Do you have a unique selling point? 5. Do you know what your clients want versus what they need? 6. Have you calculated the lifetime Value of you client?

  18. THOMPSON & COMPANY ROAD MAP FOR SUCCESS APPROACHING YOUR TARGET MARKET • The funded proposal: • One of the keys to success in using attraction marketing is to be able to offer your target market something valuable for free. • The best thing you can offer them is information on how to become more successful in their business. • Later you will offer additional products and services that they will buy from you!

  19. THOMPSON & COMPANY ROAD MAP FOR SUCCESS BRAND YOURSELF AS A LEADER! • You are the expert in you! • Share your knowledge • Tell your story • Give before you take • Use web 2.0 articles, blogs, videos, social media to get your story out!

  20. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • Develop a trusting relationship with your list • Show them how to become more successful • Give them success systems • Share tips, sources, products • They will pay you to become your qualified prospects (funded proposal) • Contact you to get more info on your biz • Join your business • Pay you money even if they do not join!

  21. THOMPSON & COMPANY ROAD MAP FOR SUCCESS INERNET ATTRACTION MARKETING • Internet marketing of you, not your business! Use internet attraction marketing • Twitter • Face book • My space • Forums • You tube • Articles

  22. THOMPSON & COMPANY ROAD MAP FOR SUCCESS MARKETING PRIMARY BUSINESS

  23. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • THE CAPTURE PAGE: Your email auto responder Captures contacts information and automatically sends out info to build relationship and trust ` AWEBER

  24. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • Monetize list: multiple streams of income! • Offer products and services related to your target market’s needs • Affiliate products and services • Your own products and services • Make money even from those who never join your business! • The funded proposal

  25. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • “Harvest” your new clients! • It is only a matter of time… • Many will call you to learn about what you are doing, what business are you in? • Some will join your business without even talking to you! • The bigger your list, the more automatic clients!

  26. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • YOUR COST CUTTING SYSTEM

  27. THOMPSON & COMPANY ROAD MAP FOR SUCCESS CUT COSTS • You need a good accountant (CFO) • Monthly reports - budget actual - Cash flow - Cost analysis - Profit and loss - Balance sheet

  28. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • Install various tracking systems - Know the return on investment (ROI) - Know your break even point - Shop for better value (not the cheapest price) - Manage labor cost wisely - Consider internship programs - Outsourcing - Joint venture - Consultants

  29. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • TAX REDUCTION SYSTEM

  30. THOMPSON & COMPANY ROAD MAP FOR SUCCESS SLASH YOUR TAXES • Consider the following strategies 1) entity structure (LLC, corporation, sole proprietorship, partnership) 2) qualified pension plan 3) hiring your children 4) deferring income 5) accelerated depreciation 6) home based business deductions

  31. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • WEALTH ACCUMULATION & PROTECTION SYSTEM

  32. THOMPSON & COMPANY ROAD MAP FOR SUCCESS BUILD AND PROTECT WEALTH Asset protection Estate planning Investment/asset management Risk management

  33. THOMPSON & COMPANY ROAD MAP FOR SUCCESS • YOUR HEALTH & WELLNESS SYSTEM

  34. THOMPSON & COMPANY ROAD MAP FOR SUCCESS HEALTH AND WELLNESS • DIET • VACATION • LIFE STYLE • EXERCISE

  35. THOMPSON & COMPANY ROAD MAP FOR SUCCESS

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