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Assuring Research Buy-In Throughout the Clinical Research Site

Assuring Research Buy-In Throughout the Clinical Research Site. Presented by: . Greg Brigham, Ph.D. NIDA CTN Ohio Valley Node. Jack Chally , M.B.A. NIDA CTN Clinical Coordinating Center. Training Outline. Preparation for buy-in Developing and motivating as part of the team

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Assuring Research Buy-In Throughout the Clinical Research Site

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  1. Assuring Research Buy-In Throughout the Clinical Research Site Presented by: Greg Brigham, Ph.D. NIDA CTN Ohio Valley Node Jack Chally, M.B.A. NIDA CTN Clinical Coordinating Center

  2. Training Outline • Preparation for buy-in • Developing and motivating as part of the team • Team development stages • Overcoming communication challenges • Troubleshooting as a team Poll!

  3. Preparation for buy-in

  4. What’s Buy-in? • Buy-in • The commitment to achieving a shared goal. • What are the shared goals • Who are the stakeholders • Who facilitates the process and how

  5. How is Buy-in Achieved More Effective Methods Less Effective Methods Communication E-mail notification One time or limited Overly scientific or research centric Expectation Demanding Limited involvement Management only Obligated staff only • Communication • Personal Communication • Ongoing communication • Tell the study trial story • Collaboration • Enthusiasm for purpose • Involves entire site

  6. What buy-in methodshave you experienced?What worked? What didn’t work? Interaction!

  7. Who Needs to Buy-in? • Core research staff at the site • Research Assistants • Site PIs • Site Coordinators • Clinical staff involved in the research • Clinicians/Counselors involved in the study • Clinical staff affected by the research • Program counselors and clinicians

  8. Who needs to Buy-in? Continued.. Poll! • Administrative & Management staff • Program managers • Executive staff • Board members • Support staff members • Reception • Intake staff • Others

  9. Model for Achieving Buy-in at a CTN Site • Initial communication during site selection phase • Brief description of study importance • Why this site is being considered • If not selected – communicate why • After site is selected • All hands protocol overview training • Recommend overview slide set be created by the LT and the CCC • Assure consistent communication throughout study sites • Prior to site launch • Detailed meetings and planning regarding specific study implementation and monetary implications at the site

  10. Developing and Motivating as Part of a Team A new initiative without staff support is like dough without yeast: Work as you might, you'll never get it to rise to success….Scott Whitaker

  11. Developing and Motivating as Part of a Team • In person conferences & discussions • Available to all staff • multiple sessions may be required • Specific time points • Pre and post site selection • Prior to endorsement • Ongoing progress updates • Monthly managers meeting • Brown bag (lunch) updates • Link to the buzz

  12. Developing and Motivating as Part of a Team • Communications options • The right mechanism • In-person, conference call, handouts/brochures, one-on-one, or small group settings • The right tone • Enthusiastic • Open • Straight forward • The right timing • Customizable

  13. Developing and Motivating as Part of a Team • WIFM (What’s In It For Me) - Target message to the audience • Value to the Community Program (site) • Value of research for all staff • Benefits to research participants • Sell the Study and the CTN • Explanation of CTN structure and mission • Research to Practice • Project relation to CTN mission • Initiation or expansion of the relationship to the CTN

  14. So what does success or lack of success look like?Thoughts or examples Interaction!

  15. Team Development Stages

  16. Seven C’s of TeamBuilding* • Clear Expectations • Study staff roles clarified • CTP staff roles clarified • Interaction and communication between groups clarified • Context • Study mission in relation to CTP mission • Potential impact of the trial • Locally (CTP, Region) • Nationally (Policy) • Funding (Continuation after research) * Adapted from the Twelve Tips for Team Building: How to Build Successful Work Teams by Susan M. Heathfield

  17. Seven C’s of TeamBuilding* • Commitment • Study staff commitment to CTP/Site practices, policies, and procedures • Institution staff commit to supporting the study staff and the research trial • Shared vision or goal • Provide milestones toward vision/goal • Competence • Study staff confident in training, support, and capability to conduct research • CTP/site staff are confident in the research staff’s ability to conduct research trial and motivated to support * Adapted from the Twelve Tips for Team Building: How to Build Successful Work Teams by Susan M. Heathfield

  18. Seven C’s of TeamBuilding* • Collaboration/Communication • Study & CTP staff understand that collaboration and ongoing communication are vital to research project success • Creative value • Study & CTP staff recognize the value/potential value of research outcomes and the participation in research * Adapted from the Twelve Tips for Team Building: How to Build Successful Work Teams by Susan M. Heathfield

  19. Seven C’s of Team Building* • Consequences • Study staff appreciate and try to mitigate any potential consequences on CTP staff that may arise from the research study • CTP staff understand the consequences and benefits of introducing an additional research study at the facility * Adapted from the Twelve Tips for Team Building: How to Build Successful Work Teams by Susan M. Heathfield

  20. Overcoming Communication Challenges True communication is only accomplished throughconsistent and sustained effort.

  21. Communication Challenges • Organizational Structure • Clear structure representation • Communication plans • Perception of Research • Any personal bias against research • Not my job, man

  22. Communication Challenges • Message scope for audience • Value added for the audience • The right details for the right group • Proximity • Close the gap • Go to them • Workload • Motivate audience to make time • Listening • Are you talking to or talking with them?

  23. Communication Challenges • Learning styles • Visual, Auditory, Experiential • Information Overload • Kiss – keep it simply simple • Meeting Format & Flexibility • Understand conflicting priorities • Offer a variety • Vary media

  24. What have you found effective in overcoming communication challenges or barriers?What worked? What didn’t work? Interaction!

  25. Key Elements for Achieving Buy-in • Genuinely enthusiastic about the project • Who is your champion? • Knowledgeable individual who is on the ground at the site • Effort • Have a plan • Site and Node level communication plan • Continued meetings between site study staff and general site staff • Communication regarding recruitment goals, targets, & strategies

  26. Clinical Trials Network ∙ Dissemination Library NationalDrugAbuseTreatment A copy of this presentation will be available electronically after the meeting from: CTN Dissemination Library http://ctndisseminationlibrary.org and NIDA Livelink https://livelink.nida.nih.gov

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