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History

History. Source: AMPS 2013AB. Ilanga was founded in 1903 by Dr John Dube (1871 - 1946), a South African philosopher, politician, publisher, editor and poet. Dube established the newspaper to be a mouth-piece for the black population, and to propagate the idea of a united African front. .

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History

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  1. History Source: AMPS 2013AB • Ilanga was founded in 1903 by Dr John Dube (1871 - 1946), a South African philosopher, politician, publisher, editor and poet. • Dube established the newspaper to be a mouth-piece for the black population, and to propagate the idea of a united African front. RICH HISTORY • INFLUENTUAL FUTURE

  2. Why Ilanga? Source: AMPS 2013AB • Ilanga is thelongest standing Zulu language newspaperin South Africa. • The Ilanga newspaper covers over one hundred years of Zulu history and culture.. • Ilanga has a longer shelf life than a daily newspaper as readers have the newspaper in their houses for a few days before the next edition comes out. • Ilanga is in stores from (Monday – Wednesday) and (Thursday – Saturday). • 71% of Ilanga readers are in the lucrative emerging market of LSM 4-7. RICH HISTORY • INFLUENTUAL FUTURE • “We are loyal to Ilanga as we grew up on this brand.”

  3. Distribution Source: AMPS 2013AB/ABC Jan-March’2014 Circulation 100,853 Readership 812,000

  4. Readership : 812 000 Circulation : 100 853 AMPS 2013AB/TGI 2013C/ABC Jan – Mar 2014 Race Age • Ilanga is a bi-weekly newspaper, published on Mondays and Thursdays. • 55% of readers have a matric or higher education. • 71% of readers are in LSM 4-7. • 67% of readers have a savings account. • 87% use a pre-paid cellphone. • 61% of readers are interested in soccer. • 63% say they are partly responsible for day-to day shopping decisions. • 122 000 of readers say the own a car. • 65% say advertising helps them choose what to buy • 54% say they pay more attention to advertising in newspapers than any other media type. LSM Gender

  5. Demographic profile of Ilanga readers Source: AMPS 2013AB Picture courtesy of Ilanga.co.za

  6. Source: AMPS 2013BA HH income of our readers 92 000 reader households earn more than R11 000

  7. Source: AMPS 2013BA Lifestages Ilanga readers are evenly spread out throughout all the life-stages, however most are unmarried individuals, with limited responsibilities and therefore more disposable income. Single-parent Families 20% Mature Singles 15% At-home Singles 26% Young Independent Singles 15% Young Couples 2% Mature Couples 5% Young Families 12% Mature Families 4% 41% 35% 24%

  8. Ilanga le Theku is a tabloid-size high-quality, picture-led weekly supplement circulated with Ilanga on a Thursday. Le Theku’s editorial is short and punchy, and focuses on entertainment , celebrity and lifestyle. Regular Feature

  9. Type of Account Source: AMPS 2013AB • 77% of Ilanga readers have a bank account. • 28 000 readers opened an account in the P12 months. • 23% of Ilanga readers are unbanked which represents a market for advertisers.

  10. The Ilanga reader • READERS ARE AVID CONSUMERS • I am more likely to buy brands that I see or hear advertised (86%) • I am loyal to well-known brands and shops that I know and trust (82%) • People who try new brands they see or hear advertised (83%) • Shopping is a pleasure (74%) • I gain confidence from my material possessions (78%) LSM tends to be higher than the general populations Source: AMPS 2013 BA

  11. Source: TGISA 2012B/2013A What interest me in a newspaper • Readers buy Ilanga on a Thursday because of the niche position in has earned itself over the years.

  12. Source: TGISA 2012B/2013A Attitudes towards Newspapers

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