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QUINCY, IL HANNIBAL, MO KEOKUK, IA MARKET PROFILE

QUINCY, IL HANNIBAL, MO KEOKUK, IA MARKET PROFILE. 513 Hampshire - Quincy IL 62301 - 217-228-6600 - www.wgem.com. QUINCY, IL HANNIBAL, MO KEOKUK, IA MARKET INFORMATION.

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QUINCY, IL HANNIBAL, MO KEOKUK, IA MARKET PROFILE

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  1. QUINCY, IL HANNIBAL, MO KEOKUK, IA MARKET PROFILE

  2. 513 Hampshire - Quincy IL 62301 - 217-228-6600 - www.wgem.com

  3. QUINCY, IL HANNIBAL, MO KEOKUK, IA MARKET INFORMATION Quincy, Hannibal and Keokuk are located on the scenic banks of the mighty Mississippi River. The market is the 171st television market. Quincy - Hannibal – Keokuk‘s local economy is supported by a wide variety of industries. Quincy is the largest city in a 100 mile radius, making it the major retail hub for a population of 350,000+. This translates to an effective buying income of over $3,500,000,000, with total retail sales of over $1,600,000,000. Our importance as a major retailing center is illustrated by the tremendous influx of business and industry to our area each and every year. The area also has a very active cultural arts community, supporting a number of fine museums, a civic center/performing arts theatre, and is renowned for its rich architectural history. This support of the arts reflects an enormous amount of discretionary spending on the part of our consumers. In short, the Quincy area market has been and continues to be a dynamic and exciting economic market. Population Persons in DMA (2+)…………..245,000 Households in DMA……………105,000 Black Population……………….3% Hispanic…………………………1% Age 18-34……………23% 25-54……………39% 35+………………39% 50+………………36% Effective Buying Income Median Household Income………...$44,133 Median Household EBI*……………$27,208 *EBI…effective buying income Major Employers Knapheide Blessing Hospital Harris Quincy University Broadcast Electronics WIU Pillsbury Pella Windows

  4. Market Profile HH Rank: 171 Cable %: 49% TV HH’s: 104,000 ADS Satellite: 41% Pop Rank: 167 DMA Counties: 15 Median Age: 39 Median Home Value: $70,600 Median HH Income: $44,133/year Average Household Income: HHI Under $15K 18% HHI $35K-$49,999 19% HHI $15K-$24,999 16% HHI $50K - $74,999 19% HHI $25K-$34,999 16% HHI $75K-$99,999 6% HHI $100K + 6%

  5. Media Landscape Major Daily Newspapers Quincy Herald Whig – Quincy Hannibal Courier Post – Hannibal Keokuk Daily Gate City – Keokuk Macomb Journal – Macomb Fort Madison Daily Democrat – Fort Madison Burlington Hawkeye - Burlington Major Radio Format WGEM FM News/Information WGEM AM Sports WTAD AM News/Talk KICK FM Hot Country Hits KHMO AM News/Talk/Info Y101 FM Pop/Young AC WCOY Mainstream Country FOX FM Sports/ 80’s Hits KGRC FM Pop/ Young AC GRIZ FM Heavy Rock Q106 FM Oldies WGCA Religious

  6. Management Directory Carlos Fernandez Amy Carothers Station ManagerTV Sales Manager Jim Lawrence Patrice Jordan Director of Operations/EngineeringNews Director Shawn Dickerman Les Sachs Creative Services Manager Dir. News & Public Affairs Donna Vancil Administrative Assistant

  7. Natalie Will - 2004 - Katey Walls - 2006 - Rich Cain - 1989 - Lesley Swick - 2003 - Matt Schmidt - 2007 - Shan Whiston - 1985 - Les Sachs - 1993 - Brian Inman - 2002 - Laura Johnson - 2004 - Beau Hicks - 1998 - Ben Marth - 2002 - Tyler Tomlinson - 2005 - The Tri-States News Leader

  8. Award Winning EMMY Award for Overall Excellence in Television News Sigma Delta Chi, Public Service Award for Journalism Edward R. Murrow Award National Headliner Award Associated Press Station of the Year The Gabriel Award Plus numerous other regional awards for Journalism

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