1 / 11

Tourism Authority of Thailand

Thailand’s International Tourism Expenditure Survey. Presented by Ms. Walailak Noypayak Market Intelligence Division. Tourism Authority of Thailand. Data Collection. Manager – Tourism Authority of Thailand (TAT). Research firm contracted by TAT on an annual basis.

sal
Download Presentation

Tourism Authority of Thailand

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Thailand’s International Tourism Expenditure Survey Presented by Ms. Walailak Noypayak Market Intelligence Division Tourism Authority of Thailand

  2. Data Collection • Manager – Tourism Authority of Thailand (TAT) • Research firm contracted by TAT on an annual basis

  3. Regular Statistics : Tourist Expenditure Survey : Data Collection Sample Size :20,200 international tourists ( 0.2% of total tourist arrivals) Sampling: Quota Sampling Target samples will bedivided into quota by market share of eachcountry of residencewith confidential level of 95% Methodology: Face to face interview

  4. Regular Statistics : Tourist Expenditure Survey : Data Collection Survey Areas: International airports : - Bangkok, Phuket, Chiang Mai, Had Yai and U-tapao Border checkpoints : - Thailand – Malaysia : Sadao, Padang Besar, Sungai Kolok - Thailand – Lao PDR : Nong Khai

  5. Regular Statistics : Tourist Expenditure Survey : Structure 1. Profile of Tourist : - Country of residence - Length of stay - Demographic : Income, Occupation, Age, Sex 2. Tourist Behaviour : - Travel arrangement - Mode of transport - Purpose of visit - Frequency of visit • Accommodation • Food and Beverage • Shopping • Entertainment • Local transport • Sightseeing • Others 3. Spending Behaviour : - Expense by mode of transport - Structure of Expenditure

  6. Regular Statistics : Tourist Expenditure Survey : Data Collection Problems: - Report 3 months late - Lack of cooperation from public and private sectors such as airport authorities, airlines and tour operators - Under representation from business class passengers

  7. International Tourist Arrivals and Tourism Revenue (1995 – 2005) Arrivals : 1,000 Revenue (US$ million.) • 2005 • 11,516,936 tourist arrivals; • 8.9 US$ billion

  8. Regular Statistics : Other source of tourist expenditure survey Visa international • Support Tourism Authority of Thailand (TAT) with data collection and analysis • Identify high value spending patterns • Relevance – Visa International delivers 26 percent of Thailand’s tourism revenues • Benefits: • Statistics on real – time basis • Estimates on high – end tourists’ spending patterns

  9. Regular Statistics : Other source of tourist expenditure survey Visa international • Analysis of visitor spending in Thailand • Top spend by geographical provinces • Top spenders by cardholders country of origin • Total spend by merchant categories • Top retail purchases • Average transaction size by cardholder • Growth in online payments

  10. Regular Statistics : Other source of tourist expenditure survey Visa international : Top 10 Visa spendersin Thailand are mainly long-haul:USA, UK, Japan, Australia, Sweden, Norway, France, Germany, South Korea and Singapor Top 10 spend by merchant categories: General retail & trade, accommodation, transport, healthcare, sports & leisure, restaurant / food & beverages, professional and commercial services, home construction & furnishing and education Top 10 retail purchases: jewelry stores, duty free shops, department & discount shops, gift / card & novelty, tailored goods, clothing, luggage/leather, discount stores, variety stores.

  11. Thank you www.tourismthailand.org

More Related