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Indiana Department of Homeland Security

Indiana Department of Homeland Security. Cyber Security Awareness Campaign. Cody Keith Alex Langley Rob Swanson Cassondra Beck. The Awareness. 52 % of those surveyed felt they were taking the appropriate steps towards practicing cyber security. The Situation.

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Indiana Department of Homeland Security

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  1. Indiana Department of Homeland Security Cyber Security Awareness Campaign Cody Keith Alex Langley Rob Swanson Cassondra Beck

  2. The Awareness 52 % of those surveyed felt they were taking the appropriate steps towards practicing cyber security

  3. The Situation • Cyber threats continue to grow and experts believe that cyber security will be a significant issue in the future • There are just a few small changes citizens can make to keep themselves safer • We want to educate people on the threats that they face and the steps they can take to be more secure online

  4. IDHS • Strengths Providing information and resources for the state regarding safety and security • Weaknesses Citizens may not be aware of what IDHS.gov offers in regards to cyber security tips

  5. Publics and Target Audiences • Teenagers • Young Adults • Middle-Age Adults • The Elderly • Technologically Savvy • Technologically uninformed

  6. Goals of the Campaign • Educate target publics on what cyber security is and what can happen as a result of breaches in cyber security • Inform the target publics of basic behavioral changes they can make in order to be safer and more secure while being online/exposed to the cyber world.

  7. Objectives of the Campaign • Increase awareness of cyber security by 10%, within the next 6 months. • Determine what the public currently knows about cyber security. • Generate an 8% increase in the number of people who take cyber security seriously.

  8. Objectives of the Campaign Cont. • Increase public awareness of various websites, which focus on cyber security. Increase traffic to cyber security section of the Department of Homeland Security website by 15% • Increase the number of people who exercise some form of cyber secure behavior by 15%, within the next 10 months. • Increase the awareness of where to locate information regarding behavioral changes among the target publics by 10%.

  9. Action Strategies • Proactive Campaign, not Reactive • Educational messages • Transparency is a key component • Demonstrate the importance of cyber security • One voice, several audiences

  10. Messages Teens (under 20) Young Adults(21-35) Public Wi-Fi Online Shopping • Emphasis on social media usage • Online Shopping

  11. Messages Cont. Middle Aged Adults (36-59) Elderly (60+) Phishing Emails Avoiding Pop-ups • Phishing Emails • Properly updating security software

  12. Tactics To have the best possible outreach this campaign must communicate through the following mediums: IDHS’s website YouTube Local and State Media Twitter Facebook

  13. Take Action! This campaign is recommended to run from August 1st, 2014 to December 25th, 2014 *Note that October is National Cyber Security Awareness Month We have outlined in a calendar sample steps of action to take by month and weeks

  14. Evaluate the Results • Re-Run the cyber security survey • Check social media analytics • Review overall social media feedback/comments • Count all Twitter re-tweets • Measure traffic from August-December 2014 on IDHS website

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