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Introducing the UK’s Organic Trade Board

Introducing the UK’s Organic Trade Board. 14 th May 08 Food & Drink Innovation Network. A recent History. This time last year – decision to form a Trade Body Mass-meeting in North London Committee Elected Terms of Reference, Structure and Objectives Created Organic Trade Board Ltd.

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Introducing the UK’s Organic Trade Board

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  1. Introducing the UK’s Organic Trade Board 14th May 08 Food & Drink Innovation Network

  2. A recent History.... This time last year – decision to form a Trade Body Mass-meeting in North London Committee Elected Terms of Reference, Structure and Objectives Created Organic Trade Board Ltd

  3. Without a Trade Board, we do less • It’s our job to grow our business – not that of the certifier • Our certifiers do a good job, but they have many different priorities... • A Trade Board helps us all grow our businesses: • By communicating directly rather than via retail groups, certifiers etc. • By sharing market intelligence, resources, information, experience • Funding joint research, education, promotions • By co-operating on organic integrity

  4. Different Priorities Industry needs its own voice – our priorities are different to those of the certifiers

  5. Some inspiration from the American Organic Trade Association • ‘How to Go Organic’ website+ materials introduced in 2007 to stimulate growth in the supply chain • ‘Oh Mama’ marketing resources for selling organic through to the consumer • Organic Pages Online Directory for both consumer and trade produce and company searches • All Things Organic B-2-B show – including training in dealing with the media

  6. Our Objective:Promote + Protect Organic Trade • Grow our members’ sales   • Provide a single collective body speaking on behalf of the industry to Government, Consumer Groups, NGO’s etc • Provide guidance on our needs and issues to organic certification bodies • Grow sustainable supply chains • Prove the benefits of organic production • Ensure Integrity

  7. How we will do this (1) • Find effective ways to reach the public and expand markets • Work with leading organisations such as the Soil Association • Catalyse, support and promote scientific research • The environmental, health and nutritional impacts of organic agriculture • Commission consumer market data and market trend analysis

  8. How we will do this (2) • Share supply chain information, develop suppliers • Support and catalyse trade shows + industry awards • Protect and grow vulnerable sectors • Ensure the integrity of organic standards, consulting with and representing the industry to regulators, government and other bodies

  9. Managing Committee of the Organic Trade Board VICE CHAIR Ella Heeks Abel & Cole CHAIR Lizzie Vann Organix Russell Smart Rasanco Abi Weeds Essential Care Patrick O’Flaherty RDA William Lana Greenfibres Adam Wakeley Organic Farm Foods Manny Sawney Asperion Hospitality Chantelle Ludski Fresh! naturally organic

  10. Committee Representation Processed Foods (Missing - Meat & Poultry) Independent retail (Missing – Retail) (Missing – industry services – financial, marketing, recruitment) Ingredients and Supply Chain Food Service Produce Hospitality Textiles Health & Beauty CHALLENGE – Communication, Accountability, Size

  11. OTB Directors Chantelle Ludski Lizzie Vann Ella Heeks Russell Smart William Lana

  12. Our Roles Ella Heeks Vice Chair – making it happen - materials, events, information, training Reporting+events programme Lizzie Vann Chair – setting objectives, agreeing structure, creating resources, building links Communication channels

  13. Our Roles Russell Smart William Lana Policy Development, Certification Liaison and communication Chantelle Ludski Networking Events – improve industry efficiency, prove the benefits of working together! Head of Legal & Finance, Company Secretary – Structure, Banking, Website Creation

  14. Our Goals for May 2009 (1) • 100 mixed-size members • = 1 full time member of staff • 2 National Networking events • 1 Research Day • Strong input into the Trade section of the Organic Food & Farming Report

  15. Our Goals for May 2009 (2) • Fully functioning website with • Member profiles, • Business-to-business opportunities • Forums on issues and feed-back to relevant external bodies • A means of consulting and creating PR positions and stories on behalf of the OTB. • Regular involvement in government and certifier consultation • Work with certification bodies to shape new standards and buying groups • e.g a sustainable packaging buying consortium, • an audit standard for sustainable water and energy use

  16. Please join us - let’s make it happen!

  17. Talk to us Lizzie Vann – Making it happen, food processing lizzie@organix.com Ella Heeks – Member Benefits, independent retail and box schemes Ella.Heeks@abelandcole.co.uk Chantelle Ludski – Co. Secretary ,f’d service – chantelle@freshnaturallyorganic.co.uk William Lana – Building Membership, textiles william@greenfibres.com Russell Smart – Integrity, communications, ingredients ras@rasanco.com Abi Weeds – Health & Beauty – abi@essential-care.co.uk Manny Sawhney – Hospitality - manny@asperion.co.uk Patrick O’Flaherty – Food Service - patrick@rdaorganic.com

  18. Organic Trade Board Fee Structure – 0.03% of organic turnover

  19. Please join us - let’s make it happen!

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