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ANOC Marketing & New Sources of Finance Commission Report

ANOC Marketing & New Sources of Finance Commission Report. 29 November 2018. Summary of Results from 2018 Marketing Seminars. 2 Entry level seminars 1 Intermediate seminar 1 Advanced seminar 149 of 206 NOCs participated Approximately 75% of all NOCs. Year Three of the Program.

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ANOC Marketing & New Sources of Finance Commission Report

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  1. ANOC Marketing & New Sources of Finance Commission Report 29 November 2018

  2. Summary of Results from 2018 Marketing Seminars • 2 Entry level seminars • 1 Intermediate seminar • 1 Advanced seminar • 149 of 206 NOCs participated • Approximately 75% of all NOCs

  3. YearThree of the Program • Focus on brand-building, servicing sponsors, increasing activations and leadership training • Format – combination of presentations, workshops and interactive sessions • Feedback continues to be very positive from all levels

  4. Suggested Future Topics • Improving NOC presence on social media platforms • Working more effectively with RHB’s and the Olympic Channel • Athlete engagement • Engaging with TOP sponsors at a local level

  5. TOP Program Update • Allianz newest TOP sponsor/TOP X from 2021-2024 • TOP IX (2017-2020) = 14 companies • TOP X (2021-2024) = 8 companies • TOP XI (2025-2028) = 4 companies • TOP XII (2029-2032) = 2 companies • Leveraging the relationship with TOP sponsors addressed in each of the four seminars

  6. New Marketing Initiatives by Panam Sports • Focused resources on securing sponsorship across a multi-year spectrum of events – not just the Pan American Games • Atos and LATAM are the first two partners • Potential opportunity for other Continental Associations

  7. Czech Republic Olympic Festival Program • XXIII Olympic Winter Games • Presentation at the ANOC General Assembly • Tutorial to be issued for potential utilization by all NOCs

  8. ANOC World Beach Games • NBC commits to 48 hours of coverage in the U.S. market • Agreement signed with funding partner • Operational progress  

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