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5 Trends in Digital Media

Discover the impact of word of mouth marketing in the digital age. Learn how social media has revolutionized consumer recommendations and brand influence. Realize the potential of engaging with your audience authentically to drive business growth.

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5 Trends in Digital Media

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  1. 5 Trends in Digital Media Joakim “Jay” Baage, VP, Content and Business Development Digital Media Wire

  2. 1. WOM Is Best Way To Spread a Message 2009 • 76% of consumers don’t believe that companies tell the truth in advertisements, fool us to buy producs/services (Source: Yankelowich) • There is one trusted medium left in the world - Our friends, their friends, our community of like-minded people

  3. Not New Hype, Just Ignored Reality • 1955 study showed WOM was 7x more effective then newspaper advertising, 5x more effective then a personal sales pitch(Source: Katz and Lazarsfeld) • 2009 technology has allowed us to interact and spread the word virally, using Web 2.0 technology

  4. Social Media Is WOM • US connected consumers who have made a purchasebased on a recommendation on a social networking site (Source: Razorfish Consumer Experience Report, October 2008)

  5. Select social media used by US companies 2007 & 2008 • Social Networking: 27 & 49% • Online Video 24 & 45% • Blogging 19 & 39% • Message/Bulletin Boards 33 & 35% • Wikis 17 & 27% • Podcasts 11 & 21% • Do not use any 43 & 23%(Source: The University of Massachusetts Dartmouth Center of Marketing Research, “Social Media in the Inc. 500”, July 2008)

  6. Players

  7. 2. Twitter – hype is over? • Traffic rose just 1.47% from April to May, to 19.7 million unique monthly visitors; traffic to the site grew 752% in 2008, according to Compete • Quantcast estimated Twitter had 21.9 million unique visitors in May, down 6% from the prior month • A report from HubSpot analyzed 4.5 million Twitter accounts and found that a majority of them (54.9%) have never sent a single tweet, and 52.7% have no followers at all • Twitter is currently not monetized, at least not by Twitter itself, although many bid rumors

  8. Twitter – Social Networking and Content Distribution

  9. Twitter – Ways to Make money • Dell has revealed that they have made a total of $2 million in sales thanks directly to @DellOutlet, and a further $1 million in sales that started on Twitter but were completed elsewhere. • @DellOutlet and has about 600,000 followers, do the math, that is $5 per follower, pretty impressive ARPU

  10. 3. iPhone Apps

  11. Games Have The Most Engagement

  12. Swimming Towards The Tide • Only a few (>5%) of Apps are suitable for advertising (enough downloads and long-term users) • Know that only 1% of downloads turn out to be long-term users • Go with Games, Sports and Entertainment Apps

  13. US Unique Mobile Social Networking Site Users (millions), Jan 2008 vs Jan 2009 MySpace 1.8 – 5.7 Facebook 1.2 – 7.0 (Source: Nielsen) 4. Mobile Social

  14. Facebook 4th Most Popular App

  15. 5. Widgets, Distributed Applications • Portable content, that can be posted to social networking profiles and blogs and in that way shared with friends • Basically allows you to bring the websites, videos and games with you “mini-websites” • DMW uses Widgetbox, VodPod, Financial Content , Personforce and Twitter

  16. Slide.com • LaunchedAugust 2005 • HeadquartersSan Francisco, California • Reach • 200+ countries • 155+ million unique people/month (comScore, combined on/off Facebook estimate) • 100 SuperPokes a second • 5 million sheep thrown a day • Major NetworksFacebook, MySpace, Bebo, Friendster, Hi5, Orkut & more • AdvertisersStarbucks, Sunkist, Activision, AT&T Wireless, Discovery Channel, Estee Lauder, McDonald's, Lionsgate Films, Universal Pictures, Paramount Pictures & more

  17. But Put In Perspective…

  18. Why Not Bigger Investment?

  19. Why? • 33.1% of US marketing executives report they are never able to measure ROI of social media marketing efforts, 25.6% hardly ever, and 28.9% only sometimes (Source: Marketing Executives Networking Group (MENG), November, 2008)

  20. Learn To Listen • 80% of CEOs believe their brand provides a superior customer experience • 8% of their customers agree (Source: Bain and Company)

  21. You can’t control WOM, only influence it • Facilitate conversation about your brand, product or service • How to control millions of inaccurate and divergent conversations? YOU DON’T • Provide value to your consumers through WOM, show that you care, don’t push product or service

  22. Thank You • Contact: Joakim “Jay” Baage • Email: jay@digitalmediawire.com • Social Networks:LinkedIn: joakimbaageFacebook: baageTwitter: joakimbaageBlogger: artsify.blogspot.comSkype: joakimbaage • Website: www.dmwmedia.com

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