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i-Travel workshop

i-Travel workshop. Brussels 16 June 2009 Michael Ortgiese, PTV. Business Processes. Today: the travel market can be devided into 5 sectors of service operators Two of them the most can be combined from a service provider (transport operators and hotel services) Tomorrow:

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i-Travel workshop

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  1. i-Travel workshop Brussels 16 June 2009 Michael Ortgiese, PTV

  2. Business Processes Today: the travel market can be devided into 5 sectors of service operators Two of them the most can be combined from a service provider (transport operators and hotel services) Tomorrow: Service opertors can easily exchange information – no matter if it is within or between the respective sector i-Travel Will provide the convention, that enables service operators and service providers to exchange their information easily

  3. Business Processes i-Travel will provide a convention, a set of rules for • information providing • information processing and • information exchange for deep integration or joining • supporting on-trip assistance • after trip reporting

  4. Situation Today

  5. Situation Tomorrow

  6. eMarketplace Situation Tomorrow

  7. Benefits – traffic information providers Main objective: information providing Traffic information providers are often administrational service providers. Their (government‘s) target is to • steer traffic • distribute travelers to different travel mode

  8. Benefits – Hotel and transportation sector Main objective: Selling Services The Hotel (accomodation) sector and the transport sector have very similar processes and aims. • make full use of capacity • increase revenue and market share • tie customers • obtain new customers Users can book a individual but complete itinerary from one portal.

  9. Components Activity Flow Information Methodology Organisation Technology is not sufficient We need: • a clear product view • the stakeholder-structure • way how to interact Use cases Existing products

  10. Components ActivityFlow Information Methodology Organisation Use cases Existing products

  11. Description of Products –e.g. Transport Operators

  12. Components ActivityFlow Information Methodology Organisation Use cases Existing products

  13. Use cases and information exchange Information exchange at the example of Madeleine‘ scenario (1)

  14. Components ActivityFlow Information Methodology Organisation Use cases Existing products

  15. General processes In general there are three methods to implement information in a service portal: Link to other services Join integration Deep integration

  16. General processes Link to other service providers: An information by linking to another service provider in order to obtain additional revenues. Google is bringing this method on the top. Advantage: Adding new information to an existing service is easy. Many services can be offered. Disadvantage: Not user-friendly

  17. Traveller and Supplier needs General processes 2. Join information: Prepared information of different providers can be combined with each other (e.g. rail way operators) Advantage: User gets combined information, can easily compare the information and take a desicion. Joining prepared information needs less effort than a deep integration Disadvantage: Suppliers have to deliver information within defined rules and formats Only a limited set of functions are available

  18. General processes 3. Deep integration: Raw data of different information providers have to be prepared and combined (e.g. co-modal route planning with Bayerninfo.de, opodo) Advantage: User gets combined information, can easily compare the information and take a decision Deep integration is one of the preconditions for the implementation of an advanced agent Disadvantage: Needs lots of efforts to realise

  19. Description of a general integration process

  20. Main processes to create a service

  21. Processes - new services Preferences Meta Data Agenda Travelcondition informationavailable Need forTrip planning Informationcollection Decision Making Travel planning Ticket available Booking andPayment ´Monitoring Situation Data New Situation occurs Modifies tripplanning Rebooking

  22. Components ActivityFlow Information Methodology Organisation Use cases Existing products

  23. Components The main functions / processes that have to be realised in existing and in new services

  24. Conclusion B2B-Marketplace allows service providers and service operators to exchange and join information. The high-level architecture describes how this can be realised.

  25. Brussels 16 June 2009 i-Travel workshop Michael Ortgiese

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