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ORGANIZATIONAL BEHAVIOR

ORGANIZATIONAL BEHAVIOR. PRESENTED TO: MR.SOHAIL ISLAM. PRESENTED BY: ROHMA IMRAN AYESHA JAMIL ZUNAIRA TALIB ANEELA SHAHEEN RUBAB QAMAR. INTRODUCTION. “Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark Nestlé is the worlds’ number one food company

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ORGANIZATIONAL BEHAVIOR

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  1. ORGANIZATIONAL BEHAVIOR

  2. PRESENTED TO:MR.SOHAIL ISLAM PRESENTED BY: ROHMA IMRAN AYESHA JAMIL ZUNAIRA TALIB ANEELA SHAHEEN RUBAB QAMAR

  3. INTRODUCTION • “Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark • Nestlé is the worlds’ number one food company • 5th largest company of the world according to its turn over • 2 million 31 thousand people employed from all over the world • Present in 81 countries of the globe having 522 factories • Over 700 products renovated or innovated in the past five years, with wellness in mind

  4. HISTORY • Henri Nestlé established Nestlé in 1867 in Switzerland (Vevey HQ) • His first product was lactogen formula for infants by the name “Farine Lacteé”

  5. KEY DATES 1866 COMPANY FOUNDATION • Major joint ventures 1981 Galderma • 1905 Merger between Nestlé and Anglo-Swiss Condensed Milk Company • 1929 Merger with Peter, Cailler, Kohler Chocolates Suisses S.A. • 1947 Merger with Alimentana S.A. (Maggi) • 1969 Vittel (equity interest) • 1971 Merger with Ursina-Franck • 1974 L'Oreal (equity interest) • 1977 Acquisition of Alcon (2002: partial IPO)

  6. 1985 Acquisition of Carnation • 1988 Acquisition of Buitoni-Perugina • 1988 Acquisition of Rowntree • 1990 Cereal Partners Worldwide • 1991 Beverage Partners Worldwide (formerly CCNR) • 1992 Acquisition of Perrier • 1998 Acquisitions of San Pellegrino and Spillers Pet foods

  7. 2000 Acquisition of Power Bar • 2001 Acquisition of Ralston Purina • 2002 Acquisition of Schöller and Chef America • 2002 Dairy Partners Americas and Laboratories innéov • 2003 Acquisition of Mövenpick, Powwow and Dreyer's • 2004 Acquisition of Valio (ice cream activities) • 2005 Acquisition of Wagner, Protéika, Musashi

  8. SITUATION ANALYSIS BUSINESS DEFINITION AND SCOPE

  9. MISSIONSTATEMENT "Nestlé is the largest food company in the world. But, more important to them is to be the world's leading food company”.

  10. PRODUCT DEFINITION • Nestle, a multinational company has acquired & merged with various companies. • Factors behind its success are multifarious, quality, improved technology, innovation which have created brand loyalty amongst its customers. • SBU’s like Pharmacy, Breakfast Cereals and Cosmetics, Ice cream, Frozen Foods, Sauces.

  11. BRANDS • Quality and nutritional value are the essential ingredients in all of its brands. • Millions of people prefer Nestlé products every day, happy with the addition to their wellness that they bring. • Today Nestlé is present in different markets with the following main brands:-

  12. Baby Foods • Breakfast Cereals • Beverages • Bottled Water • Chocolate & Confectionery • Dairy Products • Food Services • Ice Cream • Prepared Foods • Petcare • Pharmaceuticals • Cosmetics

  13. BABY FOODS • Infant nutrition Nestlé, • Lactogen, • Nestogen, • Cerelac, • Neslac, • PowerBar, • Pria etc..

  14. BREAKFAST CEREALS • Chocapic • Shreddies • Cheerios • Cookie Crisp • Lucky Charms, • Cinnamon Toast etc..

  15. BEVERAGES • Coffee Nescafé • Ricoré • Ricoffy • Nespresso • Bonka • Loumidis • Fruity fruits • Nestlé fruit juices

  16. Nestea • Nesquik • Milo • Carnation • Nido • Nestlé Omega Plus • Coffee-Mate etc..

  17. BOTTLED WATER • Nestlé Pure Life • Nestlé Aquarel • Contrex • Acqua Panna • Arrowhead • Poland Spring • Deer Park, • Ice Mountain etc..

  18. CHOCOLATE & CONFECTIONERY • Chocolate confectionery and biscuits • Nestlé • Crunch • Galak/Milkybar • Kit Kat • Smarties • Butterfinger • Aero • Polo

  19. DAIRY PRODUCTS • Nido • Nespray • Carnation • La Lechera etc..

  20. FOOD SERVICES • Food Services and professional products Chef • Davigel • Minor’s Petcare Purina • Friskies • Fancy Feast, Alpo, Gourmet etc..

  21. ICE CREAM • Antica Gelateria del Corso • Dreyer's/Edy's • Drumstick/Extrême • Maxibon/Tandem • Mega • Mövenpick • Sin Parar/Sem • Parar/Non Stop

  22. PREPARED FOOD • Lean Cuisine • Hot Pockets • Maggi • Refrigerated products (cold meat products, dough, pasta, pizzas, sauces, snacks) etc..

  23. PET CARE • Friskies • Fancy Feast • Dog Chow • Cat Chow • Tidy cats etc..

  24. PHARMACEUTICALS • Alcon • Pharmaceutical and cosmetic joint ventures Galderma • Laboratoires innéov • Patanol

  25. COSMETICS • L’Oréal

  26. CUSTOMERS • Every person, of any age group, • gender etc is the target customer of • Nestle • Nestle target its customers by knowing • customer needs & demands. For this • purpose it made customer profile. • Customer profile based on two • criteria:

  27. Qualitative research:- • This involves setting up small focus groups of consumers who express their ideas and opinions about their needs and views on different products. • At one level, this might involve asking groups of athletes to talk about their lifestyles, dietary habits and training regimes. • At another level, it could involve a consumer focus group discussing the quality of the nutritional labeling on a yogurt drink.

  28. Quantitative research:- • This involves only relatively few people like professional market researchers may interview thousands of people through postal or telephone interviewing. • Nestlé regularly uses both forms of research to gain a clear idea of consumer opinions and trends. • Using these customer profile techniques, Nestle developed its different product strategies to target the customers.

  29. AYESHA

  30. NESTLE` ASIA

  31. Bangladesh China Hong Kong India Indonesia Iran Israel Japan Jordan Kazakhstan Kuwait Lebanon Malaysia Pakistan Philippines Republic of Korea Saudi Arabia Singapore Sri Lanka Syria Taiwan Thailand United Arab Emirates Uzbekistan Vietnam COUNTRIES

  32. Nestlé Waters is number one in Vietnam with its La Vie brand. • Annual consumption per person varies in Asia, from 1.2 L in Pakistan to 47 L in Thailand.

  33. NESTLE` PAKISTAN

  34. INTRODUCTION • Nestlé MilkPak Limited (NML) was incorporated in Pakistan under the Companies Ordinance, 1984 & listed on Karachi and Lahore stock exchanges since 1980. • Joint venture between Nestle Switzerland and MilkPak Limited came about in 1988. • Nestlé Pure Life was launched in Pakistan in 1998

  35. SEGMENTATION • Segmentation of world in three zones • US • Asia • Oceania & Africa • Nestle has divided the whole Pakistan in to three zones: • Northern Zone • Central Zone • Southern Zone

  36. REGIONAL SALES OFFICES Nestle has 10 Regional Sales Offices in all over the Pakistan.: • Karachi F - 77/1, Block 7,Clifton, KDA Scheme 5,Karachi, Sind, Pakistan Phone: (021) 5833935-6 Fax: (021) 5833937 • Hyderabad 178, Block C, Unit 2Latifabad, Hyderabad, Sind, Pakistan Phone: (0221) 860403Fax: (0221) 863202 • Sukkur F - 33/5 - CWorkshop RoadSukkur, Sind, Pakistan.Phone: (071) 615946Fax: (071) 615946 • Lahore 29-B, Main Gulberg,Lahore, Punjab, PakistanPhone: (042) 5754335-6, 5761484Fax: (042) 515061

  37. Faisalabad House No. 24-Y-103 Madina Town,Faisalabad, Punjab, Pakistan Phone: (041)726993Fax: (041) 47438 • Gujranwala Plot No: 144-A, First Floor Satellite-Town Market,Gujranwala, Punjab, Pakistan.Phone: (055) 3733415 Fax: (055) 3733415 • Peshawar 201, 2nd Floor, City Tower, Jamrud Road, B Block,Peshawar, N.W.F.P., Pakistan Phone: (091) 840859, 842415Fax: (091)45516 • Multan Surij Miani Road, Chungi No.1,Multan, Punjab, Pakistan Phone: (061) 515061Fax: (061) 515061

  38. Quetta 63 B - D, Chaman Housing Scheme, Opposite Askari Park Quetta, Baluchistan, Pakistan Phone: (081) 834887Fax: (081) 822297 • Islamabad 74-W, Yaseen Plaza, 1st Floor, Blue Area, Islamabad, Pakistan Phone: (051) 271874-75,824328, 824384, 274376 • These offices work under their respective zonal offices • Registered & Corporate Office Is in Lahore 308 - Upper Mall, Lahore PABX: 5757082-95 Fax: 5711820

  39. FACTORIES • Nestle has two factories in Pakistan for the production of different food items. • One in Sheikhupura near Lahore and other in Kabirwala near Multan

  40. REGIONAL OFFICE NESTLE` GUJRANWALA

  41. INTRODUCTION Gujranwala Plot No: 144-A, First Floor Satellite-Town Market,Gujranwala, Punjab, Pakistan. Phone: (055) 3733415 Fax: (055) 3733415

  42. HIERARCHY

  43. ZUNAIRA

  44. MANAGEMENT ORGANIZATIONAL STRUCTURE

  45. CEO MANAGEMENT DIECTOR FINANCE MANAGER MARKETING MANAGER PRODUCTION MANAGER NATIONAL SALES MAANGER ZONAL SALES MANAGER ZONAL SALESMANAGER ZONAL SALES MANEGER NORTH CENTER SOUTH SALES DEPT A/C DEPT SALES PROMOTION DEPT REGONAL SALES MAANGER SALES DEPT A/C DEPT AREA SLAES SUPERVISOR SALES FORCE

  46. MANAGEMENT PROCESS PLANNING ORGANIZING LEADING CONTROLLING • Recognition • R&D • Plan • Formulation • Estimation • People • Process • Situation • Decentralized • People oriented • Motivating • activities • Comparing of • Manufactured • products

  47. Nestlé has very strong flexible liberal structure with tight internal control with strict check & balances. • Zonal and regional managers are told budget limitations & targets guidelines from Vevy (HQ)

  48. SWOT ANALYSIS STRENGHTS: • Value added products • Brand name • Six brands having • 70% group sales • R&D department • Unique features and technologies • 40 & 60% test result criteria

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