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You Don’t Have to be Barnes & Noble to Have Cool Book Displays!. Misha Stone -- Fiction Dept., Seattle Public Library & Mary Stillwell Power -- History, Travel & Maps Dept., Seattle Public Library. Why do book displays?. Increase in fiction circulation of 90%
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You Don’t Have to be Barnes & Noble to Have Cool Book Displays! Misha Stone -- Fiction Dept., Seattle Public Library & Mary Stillwell Power -- History, Travel & Maps Dept., Seattle Public Library
Why do book displays? • Increase in fiction circulation of 90% • Increase non-fiction circulation of 25% • Patrons who are browsing are open to suggestions • Alert patrons to parts of your collection of which they are not aware
More Reasons Why • Displays are FUN! • Visually appealing • Displays help patrons make choices • Show ‘em what you got! • Increases circulation, of course!
Basics of Book Displays • Choose a theme • Make easy-to-read signs • Keep a display calendar • Store display backstock, if you can • Involve staff! • Keep refreshing and replenishing
Basics of Book Displays • Use any & every surface you have! • Make the shelves disappear! • Make it clear that items are for check-out • Look to a variety of places for display ideas
Displaying Non-fiction • Examples of themes • Biographies—birthday display that changes every month • National “whatever” month • National “whatever” day • Tie-in to local events • Tie-in to current news events • Tie-in to library events
More ideas for non-fiction displays • Famous birthdays, month-by-month: http://www.holidayinsights.com/bday/september.htm • YALSA’s non-fiction for teens: http://www.ala.org/ala/yalsa/teenreading/trw/trw2005/nonfiction.htm • Celebrate today! : more than 4,000 holidays, celebrations, origins, and anniversaries / John Kremer. Rocklin, CA : Prima, c1996. • On this date-- : a day-by-day listing of holidays, birthdays and historic events and special days, weeks and months / compiled by Sandy Whiteley. Chicago : Contemporary Books, c2003. • Chase's ... calendar of events.Chicago, Ill. : Contemporary Books.
Shelftalkers for Non-Fiction • Biographies • Subject areas • Direct patrons to your displays • Referrals to other areas of the collection
Equipment for Displays • Book easels, Plexiglas sign holders, shelves, Shelftalkers, etc. • US Gerslyn Ltd.--Tel: +800 GER SLYNFax: +516 767 7476
Fiction Displays • Themes: Banned Books, Black History Month, Local Authors, Chick-lit, etc. • Pull-lists: how to find enough books! • Easy displays: Staff Faves, Good Books You Might Have Missed • Semi-permanent displays: African-American, Romance
More Fiction! • Signs • Face-outs • Include other formats
Children’s Displays • Invite them in: vibrant color, collage, shapes, signs—have fun! • Props • Make shelves disappear • Fun themes: Back to School, Poetry Month, Mother’s Day, Biographies, Read a Rainbow, Science Fair Projects, Raining Cats & Dogs, Around the World, etc.
Resources for Book Display Ideas • Reedsburg Library Past Book Displays list: http://www.scls.lib.wi.us/reedsburg/reading.html • Linking displays to library website: http://www.lcl.lib.ne.us/depts/bookguide/disp/currentnfdisplay.htm & http://www.lincolnlibraries.org/depts/bookguide/displays.htm • Johnson County Library’s book displays flickr site: http://www.flickr.com/photos/jocolibrary/ • Signs and displays info: http://librarysupportstaff.com/libsigns.html • Ideas for legal/law displays: http://www.aallnet.org/sis/allsis/legalresearchcommittee/library_display_ideas.html
Resources for Book Display Ideas • Baker, Sharon L. The Responsive Public Library Collection: How to Develop and Market It, Libraries Unlimited Inc. 1993. • Seipp, Michele et al. Book Displays Increase Fiction Circulation Over 90%, Non-Fiction Circulation 25%, Library Research Service, Colorado State Library, May 1, 2002. • Woodward, Jeannette A. Creating The Customer-driven Library: Building On The Bookstore Model, American Library Association (November 2004). • San Jose Public Library. The Merchant Librarian: A Hands-On Approach to Collection Promotion, 1993.
Contact us with questions or ideas… misha.stone@spl.org mary.power@spl.org