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In 2009, Malaren issued a recall for every stroller it had sold in the US for a decade

Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br><br>Business Environment<br><br>CASE STUDY (20 Marks)<br>In 2009, Malaren issued a recall for every stroller it had sold in the US for a decade, which came to 1 million units. The strollers were recalled so that a cover could be installed to prevent amputation of a baby's fingers, which could happen if the baby were to be in the stroller in the wrong spot. As a luxury brand, this incident was damaging even though it was a misuse of the product and not a defect. Experts believe that Malaren did the right thing in the aftermath of the recall, asking for a fast track recall from the Consumer Product Safety Commission, and got out in front of the recall as it started spreading through the press, saving face and further embracing a mission of child safety.<br><br>Answer the following question.<br><br>Q1. Give an overview of the case, <br><br>Q2. In your opinion, whether recalling strollers for modification was a wise step or not, Comment with justifications..<br>Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br>

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In 2009, Malaren issued a recall for every stroller it had sold in the US for a decade

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  1. Business EnvironmentDr. Aravind Banakar9901366442 – 9902787224

  2. Business Environment CASE STUDY (20 Marks) In 2009, Malaren issued a recall for every stroller it had sold in the US for a decade, which came to 1 million units. The strollers were recalled so that a cover could be installed to prevent amputation of a baby's fingers, which could happen if the baby were to be in the stroller in the wrong spot. As a luxury brand, this incident was damaging even though it was a misuse of the product and not a defect. Experts believe that Malaren did the right thing in the aftermath of the recall, asking for a fast track recall from the Consumer Product Safety Commission, and got out in front of the recall as it started spreading through the press, saving face and further embracing a mission of child safety.

  3. Answer the following question. Q1. Give an overview of the case, Q2. In your opinion, whether recalling strollers for modification was a wise step or not, Comment with justifications..

  4. Global Study Solutions Dr. Aravind Banakar aravind.banakar@gmail.com www.mbacasestudyanswers.com 9901366442 – 9902787224

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