1 / 4

The case focuses on Germany based hard discounter Aldi's unique business

Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br><br>International Business<br><br>CASE STUDY (20 Marks)<br>The case focuses on Germany based hard discounter Aldi's unique business practices and its operations in Australia. Aldi, one of the oldest retailers in Germany, was considered to be one of the pioneers of the hard discounter concept. It entered Australia in 2001. Aldi followed the strategy it adopted for its German operations in Australia with minimal modifications. The firm adopted the same operational strategy in Australia and was successful in attracting price sensitive Australian consumers despite strong local competition. Aldi's had expansion plans in Australia and succeeded by identifying & solving the challenges the company faced from the local retailers and the competition it can expect from other European and American retailers which have announced their plans to enter the market.<br><br>Answer the following question.<br><br>Q1. Discuss the retail management strategies adopted by Aldi in Australia.<br><br>Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br><br>

salesmbacasestudyhelp
Download Presentation

The case focuses on Germany based hard discounter Aldi's unique business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. International BusinessDr. Aravind Banakar9901366442 – 9902787224

  2. International Business CASE STUDY (20 Marks) The case focuses on Germany based hard discounter Aldi's unique business practices and its operations in Australia. Aldi, one of the oldest retailers in Germany, was considered to be one of the pioneers of the hard discounter concept. It entered Australia in 2001. Aldi followed the strategy it adopted for its German operations in Australia with minimal modifications. The firm adopted the same operational strategy in Australia and was successful in attracting price sensitive Australian consumers despite strong local competition. Aldi's had expansion plans in Australia and succeeded by identifying & solving the challenges the company faced from the local retailers and the competition it can expect from other European and American retailers which have announced their plans to enter the market.

  3. Answer the following question. Q1. Discuss the retail management strategies adopted by Aldi in Australia.

  4. Global Study Solutions Dr. Aravind Banakar aravind.banakar@gmail.com www.mbacasestudyanswers.com 9901366442 – 9902787224

More Related