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Direct mail may be a dinosaur in the age of digital marketing but it continues to be an effective solution for businesses. Learn why you should invest in B2B direct mail for your business.
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5REASONSWHY D I R E C TM A I L M A R K E T I N G ISN'TDEAD FARHIGHER INTANDEMWITH OVERALLROI DIGITAL Directmailhasthethirdhighest Combiningdirectmailwithdigital medianROIat29%, behindemail channelscanimprovethe andsocialmedia. Inaddition, direct conversionsforyourcampaign. mailhas5-10xhigherresponserate Further, directmailallowsyouto comparedtoemailmarketing. reachalargeraudiencethandigital. BOOSTBRAND SUITABLETOALL AWARENESS AGEGROUPS B2Bdirectmailmarketinggrabsthe Researchshowsthat33% ofsenior attentionofyourprospectsbetter adultsdon'tusetheinternetatall thanotherchannels, helpingyou whichmeansthatdirectmailisthe createagoodfirstimpressionand onlywaytoeffectivelyreachoutto improveyourbranding. suchanaudience. TANGIBLEAND MEMORABLE Thephysicalnatureofdirectmail ensuresthatyourcreativeand multi-sensorydirectmailsstickwith thetargetaudienceandleavesa lastingimpressionofyourbusiness. S O U R C E : S A L E S H I V E . C O M