Cold Email Outreach: Top Mistakes You Should Avoid

1. COLD EMAIL OUTREACH Top 5 Mistakes You Should Avoid OVER-RELIANCE ON TEMPLATES 1 A good template, from a user's perspective, is just another email from another brand. Templates should be limited as guides and customization should be a focus in your email outreach program. TRICKING USERS TO OPEN EMAILS 2 Being transparent and clear is essential in cold email prospecting as it helps build trust and rapport with your potential customers. Tricking users to open emails will only increase open rates and not conversions. SENDING EMAIL TO EVERYONE 3 Prospecting is the key difference between average and good sales reps. Further, spamming mass users with emails will harm your domain. Thus, it is essential to find the right audience through efficient prospecting. NOT PROOFREADING YOUR COPY 4 An email copy full of generic terms and use of words, in addition to random mistakes will make you come of as unprofessional and spammy to your prospects, hampering your deliverability and reputation. USING COMPANY DOMAIN Sending cold email with your company domain puts your regular business emails at risk if your outreach efforts are marked as spam. This is where alternative email domain setup helps. 5 Learn more at saleshive.com