Top 5 Reasons Why Direct Mail Marketing Services are Still Prominent

1. Top 5 Reasons Why Direct Mail Marketing Services are Still Prominent

2. Physical Mail is More Exciting than E-Mail • Most of us receive hundreds of email every day, with no time to go through them all. • Direct mails are more exciting as we don’t get much physical mails nowadays. • Direct mails signifies the effort made by the company on your behalf to send you a physical letter, unlike emails which are mostly non-personalized.

3. Better Personalization • Many firms use direct mail prospecting for better personalization of individual users. • Unlike emails where all someone has to do is add forward lists, direct mails are individually crafted for every customer. • This builds up a rapport with the customer who has better chances of replying back or getting in touch with the business.

4. Better Response Rates • More than half of the online ads posted by firms go unanswered, making them less efficient in drawing customers. • Direct mail marketing has a higher chance of drawing in more customers as they take time to read whatever is written in the letter or pamphlet. • This makes direct mail marketing more effective than online advertising for a hyperlocal • business.

5. Cheaper than Online Advertising • While online advertising is not very expensive, they do cost significant sums of money. • Direct mail prospecting is much cheaper than online advertising, allowing you to get more done with the same budget. • Direct mail marketing help in driving up cost spent to profits acquired ratio manifold.

6. Better Effect with Customers • Almost every firm today advertises online via websites and social media sites. • This is why people are more likely to forget your brand among the sea of other similar brands advertising to them. • Direct mail marketing ensures that the customers remember you even if they don’t immediately require your products/services so that they can call you later if needed.