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MARKETING STRATEGYS FOR SPACE ADVENTURES

MARKETING STRATEGYS FOR SPACE ADVENTURES. A SCIENCE-FICTION FILM BY J. WARBER June 15, 1998 CARSON BROWN. Goals and Objectives. International Support/Recognition For The Film Prophitable Franchising Financial Returns. Trilogy’s Vision. Widespread name recognition

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MARKETING STRATEGYS FOR SPACE ADVENTURES

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  1. MARKETING STRATEGYS FORSPACE ADVENTURES A SCIENCE-FICTION FILM BY J. WARBER June 15, 1998 CARSON BROWN

  2. Goals and Objectives • International Support/Recognition For The Film • Prophitable Franchising • Financial Returns

  3. Trilogy’s Vision • Widespread name recognition • An animated TV series following the release of the film • An expanding marketing and franchising department

  4. Positioning our Product • Internet Web Site Development • Release Of The Soundtrack To The Film • Toys And Stuffed Animals • Clothing And Hats • Restaurant Promotional Items • Saturday Morning Cartoon Series • Action Figures • Vitamin Shapes

  5. The Space Adventures Web Site • http://www.space.com • Latest news on the feature film • Ability to purchase Space Adventures paraphernalia • Profile of a character each month • Chat Channel for fans • Interactive games with the characters

  6. The Soundtrack • Targeted to a wider market • International availability • Use as a promotional item

  7. Toy’s and Doll’s • Merchandiser will create toys and dolls • Distribution • Large toy stores/chains • Houseware stores • Children’s apparel stores

  8. Clothing and Hats • Use as promotional items before release of film • Adult and Children’s sizes • Distribution • Large toy stores/chains • Houseware stores • Apparel stores (that sell similar merchandise)

  9. Summary • 30 years of marketing experience • Past record of successful film marketing • The Wave – grossed $35 million • Money Makes Us Move – grossed $75 million • Spaced Out – grossed $108 million

  10. Martin Luther King Jr. Religious leader Civil rights activist Author/poet Labor activist Minister Antiwar activist

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