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Search Engine Optimization 2012 Five Take- aways to Optimize Your Website

Search Engine Optimization 2012 Five Take- aways to Optimize Your Website. James Prickitt Precision Websites www.precision-websites.com james@precision-websites.com 508-644-8333. Drive Leads and Sales. Checklist of SEO Basics Do an Online Marketing Audit What’s Hot in SEO

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Search Engine Optimization 2012 Five Take- aways to Optimize Your Website

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  1. Search Engine Optimization 2012Five Take-aways to Optimize Your Website James Prickitt Precision Websites www.precision-websites.com james@precision-websites.com 508-644-8333

  2. Drive Leads and Sales • Checklist of SEO Basics • Do an Online Marketing Audit • What’s Hot in SEO • Optimize Your Online Listings • Get Fans to Help You • Use Many Channels & Formats

  3. Checklist of SEO Basics • High quality, Good content • No bugs, no Google problems • Target keywords • Content that matches up to the target keywords • Meta tags – Title and Description • Get more links • Keep adding content (blog) • Lead generation (contact form)

  4. Do an Online Marketing Audit • Google Analytics • Google Webmaster Tools • Websitegrader.com • Getlisted.org • DIYSEO.com • DudaMobile.com

  5. What’s Hot in SEO • Don’t over-optimize • Improve your Page Speed score • Freshness • Google + • Personalized search results • Local SEO

  6. Optimize Your Online Listings • Consistent info across all directories • Google Places page • Getlisted.org - free • UBL.org - Universal Business Listing - paid

  7. Get Fans to Help You - Engage • Get (good) ratings & manage (bad) reviews • Ask for testimonials for website, promotion • Respond to complainers • Ripoff Report, Pissed Consumer, Yelp, Trustlink • Reputation management • Google “my company” + “complaints” “review”

  8. Use Many Channels & Formats • Publish on a regular basis • Use the same content many ways • Cross-promote • Video sharing websites • Blog networks • Facebook • Twitter • Google + • News • Articles • Photos • Offers • Specials • Deals • Videos • Audio • Commercials • Press Releases

  9. Bonus: Conversion • Check that your forms are “working” • Upgrade your forms to give feedback • Set up Google Analytics tracking with Goals • Automate reports • Use offers to increase response • Evaluate Groupon • Your email marketing list

  10. Your To-Do List • Check out your current website for problems or things that need to be fixed • Update your listings • Check for bad reviews and solicit good ones • Make a schedule of content to create and publish

  11. Drive Leads and Sales with Online MarketingWebsite Design, Development, SEO & Reputation Management James Prickitt Precision Websites 508-644-8333 james@precision-websites.com www.precision-websites.com Cape Cod SEO Company

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